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20+ Best SEO Tools 2024 (According to Experts)

What does SEO mean?

SEO stands for Search Engine Optimization. SEO involves changing website design making it more attractive for visitors.

Why do you need SEO?

Suppose you want to keep updating yourself with the new trends, such as the rise of voice search and the Al-revolution. In that case, you need to affiliate with SEO or search engine optimization, which is a more significant factor in this going time than before. As a marketer and Business, if you desire to get more income stream with a little investment, so it means that you need to raise your SEO game.

If you use SEO tools with proper planning and adopting the right strategies, you will surely be happy with the acquired results, but to get the best results, it’s essential to use the right SEO tools that exactly meet your requirements. Here in this article, I will highlight and explain free and easy-to-use SEO tools that will cover several of your needs and promote your marketing.

Top 20 SEO Tools In 2023:

By the use of these tools, you can quickly improve your marketing and achieve better results throughout. These tools are following

  1. Google Page Insight
  2. Google Analytics
  3. Answer the public
  4. SemRush
  5. Woorank
  6. Mobile-friendly Test
  7. Browseo
  8. Ubersuggest
  9. Keywords Everywhere
  10. Check My Links
  11. MozBar
  12. Google Search Console
  13. Ahref´s backlink Checker
  14. Keyword tool.io
  15. Google Keyword planner
  16. Google Trends
  17. SEO web page analyzer
  18. Link Miner
  19. Copyscape
  20. Robots.Txt generator

1- Google Page Insight:

It was introduced in 2010 at a developer conference.

Google Page Insights is one of the best SEO tools that help you check your site’s speed, progress, and usage on multiple devices. It is effortless to use this tool, you have to enter the URL of your website to it, and this will test the loading time and performance for mobile and computer. It also gives you opportunities to improve the progress of your site.

Pros:

  • Benchmark page speed in a quantitative.
  • Easy to use.
  • It comes with desktop and mobile assessments.
  • Improve speed.

Cons:

  • Its suggestion for improvement can be a little technical for non-developers.
  • Its suggestion part is slower.

Ratings:

Its scores are 8.5 out of 10.

Pricing:

PageSpeed Service is free of charge. 

2- Google Analytics:

It was introduced on September 29, 2011.

With the help of this tool, you can easily monitor traffic on your website and optimize organic growth. It provides you with search analytics on which keywords people use to land on your pages. You can get this data with the help of using the following organic keywords;

  • <Acquisition>,
  • <search console>
  • <Queries>,
  • <Acquisition compaigns> etc.

Pros:

  • Most powerful platform.
  • Integrated with Google Ads platform.
  • Quick updates.
  • New features and designs.

Cons:

  • Don’t have a built-in URL builder for campaign tracking.
  • It’s hard to understand new features.
  • It’s not user-friendly.

Ratings:

It scores 8.6 out of 10.

Pricing:

It comes with two plans. One is free, and the other is a paid version.

3- Answer the public:

It provides factual data to content marketers about the customers’ queries. Online. When a user enters the keyword, it displays a list of all questions and phrases or words that the people had used when searching content in the google search bar by using that specific keyword. It gives the idea about the interest and demands of people about the content and what type of thing they desire to read or view.

Pros:

  •  Beautiful visualization.
  • Savage of time.
  • Specific suggestions.
  • Real-time suggestion process.

Cons:

  • The UK versions of the search engines delay their results.
  • The region can be changed, but you have to buy a pro plan.

Ratings:

It got 7 stars out of 10.

Pricing:

You have to pay 26 dollars per month for the basic package.

4- SemRush:

Semrush is an excellent keyword search SEO tool that helps you to search the keyword ranking most on the web pages. It provides in-depth information about the keywords, including their ranking in SERPs and URLs, because of which you can drive more traffic to your website.

So, with this tool’s help, you can quickly find out what keywords your competitors are ranking for and thus can get the idea to create competitive content by using related phrases and keywords.

Pros:

  • Competitive organic research.
  • Link analysis.
  • Organic keyword research.
  • Tracking.

Cons:

  • It doesn’t have a better UI.
  • Some of the tools don’t have good explanations.
  • Don’t have traffic volume accuracy.

Ratings:

It got 8.8 stars out of 10, which is a good score.

Pricing:

For monthly subscriptions: Pro for $99.95, Guru for $199.95, and Business starting at $399.95.

5- Woorank:

It is another critical and lovely SEO tool that gives you certain useful sights and facilitates you in improving your site’s SEO. It provides marketers and publishers with the “marketing checklist” to meet the challenges your site’s SEO is going through to improve its progress. It has a neat feature that provides social network data, e.g., several likes, comments, sharing, replying, backlinks, and bookmarks accessible across social media.

Pros:

  • Friendly user interface.
  • Web site optimization.
  • Easy to use and work with this tool.

Cons:

  • Don’t have any free versions.
  • Too many details.
  • Recommendations for fixes are not too helpful.

Ratings:

It got some good ratings overall. It got 9.5 out of 10.

Pricing:

The trial is available for this tool.

6- Mobile-friendly Test:

This site is specifically designed to help to inform you that either your website is accurately optimized for smartphones and computers. You have to type in the site’s URL; this tool will tell you whether your site is mobile-friendly or not and guide you on how to improve your website’s mobile-friendliness.

It also contains a loading pages information feature that tells us if Google has access to all resources on a particular page and how we can improve its approach to that resources.

Pros:

  • It’s very easy to use.
  • Works very fast.
  • Modern devices are accounted for.
  • Assesses any URL you provide.

Cons:

  • The output of the tool is not specific enough.
  • Suggestions are sometimes unhelpful.
  • It does not cross-check the results from other search engines.

Ratings:

It got 9.0 out of 10 in ratings.

7- Browseo:

It helps you view how your website looks at a search engine when someone accesses it; it mainly shows you the underlying structure that allows you to identify whether Google’s bot is having trouble accessing essential content on your website. Its SERP feature shows how your site appears in search results, so you can view if your titles, text, or description need any changes; thus, after optimizing it, you can also make desired changes to your content. 

Pros:

  • Easy to use.
  • Simple tool.
  • Simple and effective.
  • Words count.
  • META information.

Cons:

  • Time-efficient.
  • It doesn’t come with a great interface.
  • Heavy traffic.

Ratings:

Its ratings are not announced yet.

Pricing:

It’s free of cost.

8- Ubersuggest:

It is also a kind of research tool that helps you to take data from a keyword planner of Google for the sake of keyword ideas based on a keyword that you have provided and, on the other side, also returns the collected data for each keyword, including CPC, level of competition and search volume. Its popularity is because of the unique feature that it has the power to eliminate unwanted keywords from search results.

Pros:

  • A whole bunch of new keyword ideas.
  • Easily accessible.
  • Location-based data.
  • Better than google keyword planner.

Cons:

  • Doesn’t have a target audience.
  • It doesn’t provide domain-level traffic estimation.
  • API integration doesn’t work correctly.

Ratings:

It got 4.8 out of 5, which is an excellent score.

Pricing:

It’s free of charge.

9- Keywords Everywhere:

It is a crucial keyword research tool, useful for searching the extensive list of sites for whom it has provided CPC, search volume, and level of competition. For instance, Google search, Bing, eBay, answer the audience, Google keyword planner, Google trends, Soovle, Etsy, Majestic, Ubersuggest, Youtube, Google Search Console, Google Analytics, Amazon, Keyword Sitter, and many more.

Pros:

  • Additional Keyword Suggestions.
  • Customization Settings.
  • Less time consumer.
  • It’s available on various platforms.

Cons:

It has no cons except for one because it’s the best tool so far. The only con it has is that there are no accurate data.

Ratings:

It got 5 out of 5. Well, it’s the best tool for SEO.

Pricing:

It’s free and amazing.

10- Check My Links:

It is a chrome extension that will go embedded in your webpage and recognize the status code for each page link, even broken links. All status code has different colors, having approximately 200 status codes with dark green, 300 Staus codes showing light green color, and 400 status codes highlighting red. Once you identify these codes, you can copy the wrong links and paste them to your clipboard with just a single click.

Pros:

  • User friendly.
  • It’s easy to use.
  • New features.

Cons:

  • It is a little bit slow.
  • Stuck in lines.
  • You can’t check multiple pages.

Ratings:

It doesn’t have many ratings. It got 1 out of 5.

Pricing:

It’s free of cost.

11- MozBar:

It is an excellent extension of chrome, provides easy access to the users upon advanced metrics on webpages and SERPs, and also to the domain authority scores of any page. With the help of Mozbar, you can easily find the keywords on the page you are visiting, highlight and differentiate the links, and compare the link metrics of several sites in SERPs.

It also allows you to unlock more advanced features like page optimization and critical difficulty with the help of a Mozpro Subscription. 

Pros:

  • Gives information about the domain.
  • User-friendly interface.
  • Great looking reports.
  • Best for account directors.

Cons:

  • It’s more for marketing than IT.
  • Expensive

Ratings:

It got 5 out of 5.

Pricing:

It starts at 99 dollars per month.

12- Google Search Console:

As we know, whenever you search for anything, the data comes from Google. It has rich insights on Mobile usage, indexation issues, keyword, and URL performance. Sitemap status and many more.

Pros:

  • Mobile Usability.
  • Site Messages.
  • Sitemaps.
  • Google Index.

Cons:

  • It will give a list of HTML errors.
  • Page grader could still use a little work.

Ratings:

It got 9 out of 10.

Pricing:

Well, it’s free of cost.

13- Ahref´s backlink Checker:

The free version of this tool helps to display 100 backlinks to any website or URL, with the total number of backlinks and referring domains like domain rating and URL rating where it should be applied.

Pros:

  • Helps in finding data.
  • Additional options.
  • Friendly user interface.
  • Comprehensive backlink data.

Cons:

  • No free trial.
  • No single search without money.
  • The issue in updating method.

Reviews:

It got 4.79 out of 5.

Pricing:

Its price starts at 99 dollars per month.

14- Keyword tool.io:

It provides a lot of keyword ideas based on a single keyword. It is so convenient to use this tool; you have to enter a keyword, a list of long-tailed keywords, and common queries that the customers have asked from you online. This tool is beneficial for bloggers to promote their websites.

Pros:

  • 750 keyword suggestions.
  • Competitive Targeting.
  • Search Behavior Insights.
  • Bias Correction.

Cons:

  • Increased Risk of Keyword Stuffing.
  • Limited Ranking Data and Insights.
  • Tunnel Vision in Keywords.

Ratings:

It got 8 out of 10.

Pricing:

The basic plan costs $79/per month.

15- Google Keyword planner:

It’s essential to check your website for what people are searching for. The procedure is straightforward; you have to enter a single keyword or more keywords into this tool; Google will display all possible options to guide you about the keyword strategy. Such as monthly search volume, competition, and many other options, .etc.

Pros:

  • Hyper-local Search Volume.
  • New Ad Groups Tab.
  • Filter Out Keywords Below a Set Search Volume.

Cons:

  • Goodbye, Broad or Phrase Match.
  • No More Searching for Related Terms.
  • Difficult to use.

Ratings:

It got 8.2 out of 10.

Pricing:

It’s 100% free to use.

16- Google trends:

Google trend is a valuable tool that shows popular items that are searched more on google and have got fame on google, that is essential for uncovering seasonal variations the google trend popularity, and thus for this purpose, they compare several terms to each other to see the prevalence and trends all over.

Pros:

  • Choose the best keywords.
  • Find sites and articles for backlinking.
  • Monitor your brand.

Cons:

  • Minimum traffic requirement.
  • Don’t have an idea about traffic.
  • Difficult interface.

Ratings:

It got 8.7 out of 10.

Pricing:

$30 to $100 for the basic, while for functions, one can cost up to $2,500.

17- SEO web page analyser:

With the help of this article, you can have an on-page analysis of your site to uncover the major issues going on in your website, including missing image alt tags, page bloat, and heading structure errors.

Pros:

  • Reporting and analysis.
  • Site assessment. 
  • Optimization and testing.
  • Targets quality traffic.

Cons:

  • Different interface.
  • Different tools with different instructions.
  • Not user-friendly.

Ratings:

It got 9 out of 10 in ratings.

Pricing:

It’s free of cost.

18- Link Miner:

It is an extension of the chrome tool that can find broken links on any webpage and check the HTTP status of all links on the visible website. The broken links are highlighted in red color when displayed on the screen. So, it is a useful tool for bloggers to recover broken links by providing building opportunities to you.

Pros:

  • Competitor research.
  • Backlink analysis.
  • Link reclamation.

Cons:

  • Not a standalone tool.
  • Too simplistic.
  • Hard to understand.

Ratings:

It got 8 out of 10.

Pricing:

You have to buy it for 100 dollars per month.

19- Copyscape:

It allows you to monitor the duplicate content available online on any website. You can work with this vital tool by entering a URL of your website or a blog post. Copyscape will immediately tell you wherever your website’s copied or duplicated content exists online. So, by following this, you can get the desired results to increase your site’s SEO.

Pros:

  • Easy to use.
  • Fast access.
  • Good for detecting plagiarism.

Cons:

  • The free trial doesn’t give the full search result.
  • It does not come with unlimited searches.
  • Expensive.

Ratings:

It got 4.86 out of 5, which is a tremendous score.

Pricing:

It starts at 4.95 dollars per month. Copyscape Premium: 3¢ per search up to 200 words plus 1¢ per extra 100 words.

Copysentry Standard: $4.95/month for up to 10 pages, plus $0.25/month per additional page.

Copysentry Professional: $19.95/month for up to 10 pages, plus $1.00/month per additional page.

20- Robots.Txt generator:

This tool has the power to produce the all-important robot.txt for your website. It lets the robots know what to do with the website’s pages. When there is some fault located by a robot on a website, it alerts you to skip those web pages. In exceptional cases, malware robots that are searching for security issues are usually ignored.

Pros:

  • Defending webpages.
  • Friendly user.
  • Easy to use.

Cons:

  • It’s too basic.
  • Basic problems.

Ratings:

Its ratings are not announced yet.

Pricing:

Its price is not available yet.

Also Read:

Final Words: 

I hope this article will surely help you search for SEO tools that will correctly optimize your website. Among them, the most potent weapon is Google. You can take help from other tools to meet your needs in an excellent way and promote your web pages. 

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