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15+ Best Traffic Source in 2022

A traffic source is a point from which you draw website visitors. In other terms, it is the source of your website’s visitors, who may or may not be paying customers.

Online sources that you can utilize for both paid and free to direct your targeted audience to your website are, thus, traffic sources online.

The top techniques for generating steady traffic from different sources are listed below.

Best Traffic Sources in 2022 and 2023:

Here is the list of  15+ Best  Traffic Sources in 2022 and 2023.

  1. Google Ads
  2. Facebook Ads
  3. Outbrain Amplify
  4. LinkedIn Ads
  5. Twitter Ads
  6. TikTok
  7. SEO
  8. Instagram
  9. Pinterest
  10. Q&A Websites and Forums
  11. YouTube
  12. Reddit
  13. Email
  14. Social Media
  15. Use of Social Influencers

1. Google Ads:

Ads

Google Ads (formerly called AdWords), one of the best-paying advertising networks, continues to provide excellent exposure while having high CPCs. When using Google Ads, you choose the terms your potential consumers are most likely to use and then submit a bid to have your sponsored ad appear at the forefront of the search results page.

More advanced features have been added to Google Ads over time, including Dynamic Search Ads, which automatically customize your ads based on the content of your website without requiring you to maintain a keyword list, YouTube video ads, and Universal App Campaigns, which are particularly useful for mobile marketers.

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Advanced audience targeting, device-based bid modifications, and retargeting of people who have previously visited your website are all supported by AdWords. Of course, you can also advertise display ads on the Google Display Network (GDN).

GDN reaches 80% of internet users, despite displaying ads being somewhat out of style among marketers who point to the much higher CTRs of native advertising. As a result, it is still an effective way to gain exposure, especially for awareness campaigns, as opposed to more aggressive lead gen objectives. It depends on your target market and the keywords you employ.

2. Facebook Ads:

Facebook Ads

Facebook maintains a nearly 20% industry share of all US digital ad spending, according to marketer. It was anticipated that Google and Facebook would account for 56.8% of all digital ad spending this year.

Is it any wonder that Google and Facebook are ranked first and second on our list of sources of bought traffic? One of its main benefits is the vast array of advertising possibilities on Facebook. And new features are constantly being added, so they are constantly changing.

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For instance, you might post advertisements in newsfeeds, Messenger, Instagram, or the audience network. Location, demographics, interests, and lookalikes are all possible targets. Ads can be made with slideshows, carousels, and slideshows with videos, text, and photos.

With the new Facebook Stories Advertisements, you can take advantage of the popular Stories concept. There’s even a method for businesses to connect with clients on WhatsApp at scale through Facebook ads.

Paid advertising offers a wide range of possibilities, and determining which is ideal for you may take time and trial and error. You must continue learning, stay informed about new advertising choices, and stay on course.

3. Outbrain Amplify:

outbrains

Advertisers can sell ads to drive people to their web content, such as a website, blog post, sales page, or landing page, with the help of Amplify, the native advertising platform from Outbrain. Advertisers can manage their campaign spending and real-time campaign optimization using a CPC model to improve outcomes.

User intent sets native ads on Outbrain apart from other paid advertisements such as search and social media. The target audience is in “discovery mode” when they view content that Outbrain has promoted.

They are ready to learn, enjoy, laugh, or be engaged. Because they don’t stick out as advertisements, native ads aren’t bothersome to the viewer. They aren’t intended to make a sale; rather, they are made to strengthen relationships with customers. This is among the factors contributing to the high CTRs of native ads.

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Utilizing Outbrain’s sophisticated targeting techniques, advertisers may connect with the most relevant audience. Device, location, lookalike audiences, and the interests targeting toolkit are all possible targeting methods.

Additionally, Focus is now available through Outbrain, a 100% opt-in video network that operates on the “click to watch” rather than “click to skip” tenet. FOCUS native video has had some incredibly impressive outcomes, including completion rates that are double those of YouTube and treble those of Facebook.

4. LinkedIn Ads:

linkedin Marketing

LinkedIn is essential to any paid advertising plan if you’re in the B2B industry. Using contacts or accounts, job titles, demographics, locations, or industries, you can reach business experts in a very specific and effective manner, albeit being a more expensive alternative. There are many ad formats, including display advertisements, sponsored in-feed postings, and InMail ads; these are ads sent straight to your audience’s LinkedIn inboxes.

Additionally, the Matched Audiences function lets you retarget by connecting LinkedIn users with website visitors, business lists, and email subscribers. The best feature of LinkedIn is its capacity to efficiently contact the proper people inside of its walled garden and target them based on their professional profiles.

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Users on LinkedIn are in business mode, similar to how native advertisements have greater CTR as the audience is more likely to read your material. They are also there to view their niece’s graduation pictures or watch kitten videos. They are wearing their business hats as they examine advertisements and read articles. This is a paid advertising gold mine for some advertisers, especially those selling high-value B2B goods and services, and recruiters and universities.

As was previously noted, LinkedIn operates on a CPC model and is not inexpensive. Targeting won’t cost less than $2 per click and will almost always begin at approximately $4.50.

5. Twitter Ads:

Ads twitter]

Twitter is a tremendously intriguing alternative for paid advertising, especially for small to medium enterprises, due to its short-form, fast-paced nature. Twitter is a popular site with enormous possibilities for generating organic traffic, with “hundreds of millions” of tweets and over two billion daily search searches.

On the other side, it’s a goldmine for paid advertising: 69% of users who have already made a purchase after reading a Twitter ad., 93% of users who follow a specific business declare that they intend to make a purchase from that brand. Therefore, Twitter is undoubtedly a platform where brands should be.

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Numerous advertising choices are available, including pay per click, impression, interaction, follow, video watch, lead, or app install. You can advertise a single tweet, a whole account, or a trending subject. Mention the audience’s wealth, gender, device, location, interests, and even the terms individuals use in their tweets to your advantage.

Before beginning a paid campaign, it’s critical to establish your goals in detail because Twitter advertising is becoming more expensive. Paid advertising on Twitter might be suitable if your goal is to produce conversions and leads. By relying solely on organic reach, you might be able to achieve your goal of raising awareness for nothing.

6. TikTok:

tiktok

Although TikTok is the list’s newest platform, it isn’t the smallest. It surpasses Twitter, Pinterest, and Snapchat monthly active users with over 700 million. Its user base is evenly split between persons in their teens, 20s, 30s, and even 40s, despite the perception that it is mostly for teenagers.

These days, TikTok has become such a widespread phenomenon that it is expanding so quickly that it can be challenging to assess the situation and determine just how popular Bytedance’s app has become. Fortunately, a rare semi-official picture of TikTok’s stats has just surfaced; it sheds light on the platform’s audience and reaches in 2021.

The stolen presentation deck contains important information regarding TikTok’s audience development, including details about the daily habits of its users and their level of platform interaction.

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Lists and storytelling are popular on the network because they arouse interest and encourage viewers to watch the entire video. When you send your audience a link after capturing their interest, they are likelier to click on it and learn more.

Getting your audience to hit the “link in bio” is a powerful call to action, even if TikTok does not permit links on non-sponsored posts.

7. SEO:

SEO

Google is said to process approximately 40,000 queries every second or trillions of searches annually. Thus, increasing traffic and sales by optimizing your content for SEO in terms of the purchasing journey, up to 72% of those looking to buy begin by opening Google.

Your revenue-generating pages may rank higher if you create content hubs that draw links. When you link internal pages on your website together, Google’s PageRank gives those links some authority. Therefore, each of the linked data profits if you properly link the “money pages” with content already generating links.

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Even more intriguing is that an article that has been correctly optimized can still generate leads and sales years after it has been published.

There is a catch to this if it seems too appealing to be true.

Only 25% of Google visitors go past the first page, thus, having the greatest (and most optimized) content is essential to generating traffic. SEO-optimized content is unlikely to immediately result in a significant increase in traffic because ranking on the first site takes time.

The other difficulty is that creating links to content with a commercial motive might be difficult. Here’s how to obtain links to your material that generates income without paying for them.

8. Instagram:

instagram

With 1 billion users each month, Instagram has evolved into an online living space. The entire family can hang around the platform, including young tweens, parents, and even grandmothers. The platform’s average user age has increased, and half of the American people between the ages of 30-49 have active accounts.

Users of Instagram are prepared to buy.

There’s a joke that says when you want something bad enough, Instagram will give it to you in the guise of an advertisement. The platform is incredibly good at showing people what they would like to see, which makes it an excellent way to reach your target market.

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The major drawback is that the platform has grown somewhat crowded due to the large number of audiences using it, making it difficult to stand out.

Instead of just throwing links into the void, you should establish appropriate influence if you want to be successful in affiliate marketing on Instagram.

Utilize all of the platform’s features to the fullest. A feed post, narrative, reel, and IGTV all use the same concept. Once users make a purchase, they experience, on average, 6–8 touchpoints.

9. Pinterest:

pintrest

Although it has a social media interface, Pinterest functions more like a search query. The 320 million people who frequent it do so to find ideas and content to “pin” to their digital vision boards.

Users of Pinterest are often in the early stages of the buying process and are searching for ideas rather than making decisions. Email lists are an excellent technique on this site because of this. Users can be drawn into the affiliate marketing funnels to help them go from being inspired to making a purchase.

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Although younger male users are closing the gender gap, currently, 60% of its users are women. The purchasing power of Pinterest’s users is the most intriguing statistic. With nearly 50% of American homes using Pinterest, the average household income is above $75,000 per year.

However, simply because a person pins a post doesn’t indicate they will buy the thing.

Choose eye-catching headlines and bold, readable fonts for your pins to encourage outbound clicks. With a welcome series that introduces them to your brand or affiliate offer, you can then assist them in moving from inspiration to action.

10. Q&A Websites and Forums:

qoura

Although they may bring to mind the beginnings of the internet, forums and Q&A websites are still very much used today. Craigslist is still operational and has survived the 1990s. A popular Q&A site is Quora, and Facebook has joined the trend with Facebook Groups.

These organizations’ members frequently seek recommendations and guidance, so it’s a wonderful location to provide solutions in the form of links or other content.

Just be sure your link is pertinent to the question being asked and that you adhere to the group’s rules. Keep in mind that this purpose is to assist other users, not to submit links at random. Links that provide some background or answer a member’s question are typically better received.

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The fact that each person has a similar chance of impressing other users makes forums an excellent illustration of “even playing fields.”

They’re a great approach to increase your traffic for the following reasons, according to Harry Dry, advertiser and developer of Marketing Examples.

If you only concentrate on mainstream media, it won’t be easy to gain traction. “Twitter, Instagram, LinkedIn, and Google Search are not fair playing fields. Some individuals have 100k followers and 90DR, and you have 0.

11. YouTube:

youtube

After Google, YouTube is the most used search engine. You don’t need to be a performer to earn money on YouTube. Simple films like product reviews, roundups, and instructions effectively draw viewers. Over 3.3 million people subscribed to a channel. One man even started teaching young folks basic skills like mowing the yard.

In contrast to other networks, you can put your links straight in the movie’s description without risking algorithmic punishment. Remember that users searching for useful videos are frequently farther along in the purchasing process. This suggests that they might be trying to find a direct connection to a good or service.

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As part of a template for a product review, you can also use YouTube videos, which increase dwell time and converts much better than photographs taken directly from the company’s website.

Although different YouTube videos can have a different click through rates, many advertisers aim for 4-5%. You can take the following actions to increase click-through rates and conversions:

Throughout your video, use CTAs to persuade viewers to click the URLs in your biography.

By producing high-quality content, you may lengthen viewership and earn respect and trust of your audience.

To build your email list, link a promotional offer or lead magnet.

12. Reddit:

Reddit

Another excellent source to drive free traffic to your site is to post on Reddit. Reddit can give you a ton of free website traffic if handled wisely. The platform comprises a sizable community of people who are all looking for and sharing different kinds of information to help them expand their businesses.

Reddit, formerly regarded as being a haven for gangly gamers, has evolved into a top resource for finding frank opinions and data. If Reddit is unfamiliar to you, it comprises numerous forums where communities congregate to explore their concerns in real-time.

Conversations rarely get lost on Reddit, in contrast to other communities. All posts are easily searchable and stored through the website and search engines.

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Reddit users are notoriously dubious, so even if it’s a great way to increase traffic to your website, use caution. Everyone has access to your posting history so if you keep pushing the same link in various topics, you risk being banned.

Include most of your worth in the post itself, and as a form of citation, include pertinent links at the bottom. Along with your own, be sure to include any other trustworthy links. While promoting your work, strive to be a superb community member.

13. Email:

email.io

Email is your closest buddy if you’re sick of having to follow the vagaries of algorithm adjustments. The major benefit of this system is that you control the rules because your email list is your own.

Additionally, customers are open to receiving emails from brands. Customers prefer emails to other forms of brand communication by 70%. But how can one expand their email list? Typically, this entails first gaining a following on a separate platform (like social media or blogs), then adding them to an email list by offering them a freebie or premium information.

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Once you have subscribers to your email list, you can market links to other material or directly include links in the giveaway. Challenge, email programs, and lead magnets advertising items to solve problems are some of the most efficient methods to employ email affiliate marketing.

Additionally, there are numerous ways to make money from an email list. Affiliate marketing is only the start of what email can be used for.

Spend time creating a welcome sequence that adds value and directs your visitors to pertinent websites if you’re at a loss for what to go along with your welcome series, consider it a mini-course that shows people how to use your service or product to achieve their goals.

14. Social Media:

socialmedia

Social media has developed into a fantastic source of free traffic for your website in the modern era as people are constantly using social media platforms. Many people spend a significant amount of time each day on social media. Therefore, this is a great place to start if you need some free traffic for your blog.

Again, there are many social networking sites like Twitter, Facebook, and others, so you have many options to select from. However, you should focus on the one you know is used by most of your target market.

This means that in order to determine which platform your customers are most likely to utilize, it is crucial to first study their behavior patterns.

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Small company owners and marketers can communicate with their target clients on this great platform for free.

For Example: Instagram

Instagram is among the social networks with the quickest growth, boasting over a billion users. The app is well-known for allowing you to share both tales and photographs with creative filters with the followers.

Over 95 million photographs and videos are shared daily on Instagram, claims Reuters.

15. Use of Social Influencers:

infulencer hub marketing

Influencers might be an individual, a business, or a number of people with social influence in the same industry as you. These influencers typically have sizable online followings, are adept at grabbing attention from audiences, and can quickly spur engagement on their websites.

Influencer marketing comprises collaborating with influential people who then advertise your website or internet business.

You can provide them with incentives like free products or even a shoutout on your platform, like social media, in return for them marketing your products. However, in order for this to be advantageous for both sides, you must also have some degree of influence.

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There are several ways to collaborate with influential people in the sector. You might either pay them to advertise your products or request that they spread your message. Including influencers in your content through interviews, expert roundup articles, or coverage of their stories is among the most effective methods for engaging them naturally.

They will want to share the post with their networks since you can tag them whenever you share it.

For instance, Ted Rubin retweeted a post that featured his tweet as a wise marketing advice.

Conclusion:

You now know how to increase traffic to your website, whether you are new to the game or an experienced player. I hope this article has taught you everything you need to know about traffic sources and how to make the most of them.

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