Affiliate marketing has become one of the most lucrative ways to earn income online, especially in niches with strong demand, such as survival gear. As more people seek ways to prepare for emergencies, outdoor adventures, or self-sufficiency, the survival gear market has surged in popularity. In this guide, we will highlight the best survival gear affiliate programs available in 2025, which offer generous commissions and the potential for significant earnings.
Whether you’re an outdoor enthusiast, a prepper, or a survivalist blogger, joining an affiliate program in this niche can help you monetize your content while promoting high-quality products that people truly need. Let’s dive into the top affiliate programs in the survival gear industry.
What is Survival Gear Affiliate Marketing?
Survival gear affiliate marketing allows affiliates (you) to earn a commission by promoting survival products such as tactical gear, emergency supplies, first-aid kits, camping tools, and more. Affiliates use unique tracking links to drive traffic to the merchant’s website. When a sale is made, they receive a percentage of the sale price. This is a great opportunity for marketers who are passionate about survival and outdoor adventures to promote products they believe in while earning commissions.
Why Choose a Survival Gear Affiliate Program?
Here are a few compelling reasons why you should consider joining a survival gear affiliate program:
High Demand
With increasing global uncertainty and natural disasters, survival gear is in higher demand than ever before. People are becoming more conscious of the importance of being prepared, creating a steady market for these products.
Wide Range of Products
The survival gear market is vast, offering everything from backpacks and tactical knives to emergency shelters and food supplies. This allows affiliates to choose products that align with their niche, whether it’s outdoor adventure, prepping, or tactical survival.
Recurring Revenue Opportunities
Many survival gear brands offer subscription-based products (e.g., emergency food supplies), allowing affiliates to earn recurring commissions. This can lead to a consistent income stream.
Commission Potential
Many survival gear affiliate programs offer competitive commissions, often ranging from 5% to 20%. Some programs even provide performance-based incentives for top affiliates.
Passionate Audience
Survivalists, outdoor enthusiasts, and preppers are highly engaged and passionate about the products they use. This makes them more likely to make purchases when they trust your recommendations.
Why Is 2025 a Great Time to Join a Survival Gear Affiliate Program?
The survival gear industry continues to grow in 2025, driven by increased awareness of personal safety, self-sufficiency, and preparedness. With rising concerns over climate change, natural disasters, and global conflicts, people are investing more in survival gear. Additionally, the rise of e-commerce and influencer marketing has made it easier than ever to promote these products to a wide audience.
Joining a survival gear affiliate program in 2024 offers the chance to capitalize on this booming market. Whether you’re an experienced survival expert or just passionate about outdoor gear, there is an affiliate program tailored to your needs.
Best Survival Gear Affiliate Programs in 2025
Let’s take a closer look at the best survival gear affiliate programs available in 2025:
- Survival Frog
- TITAN Survival
- Sportsman’s Guide
- Blade City
- Bass Pro Shops
- Imalent
- Leatherman
- Hooyman
- Schrade
- ReadyWise
- Goal Zero
- 3V Gear
- Beyond Clothing
- Pelican
- Nutrient Survival
1. Survival Frog
Founder: Byron Walker
Founded: 2009
Overview:
Survival Frog, founded by Byron Walker in 2009, is a top player in the survival gear market. The company offers a wide selection of survival tools, camping gear, and preparedness kits for outdoor enthusiasts and those preparing for emergencies. Their product catalog includes everything from tactical gear to food and water supplies, making it a go-to brand for those interested in self-reliance and emergency preparedness.
Bestsellers:
- 3 Month Emergency Food Kit by Survival Fresh: $999.97
- QuadraPro Solar Power Bank: $79.97
- Tact Bivvy 2.0 Emergency Sleeping Bag – Orange: $24.97
Affiliate Program Highlights:
- Commission: Starts at 12%
- Cookie Duration: 30 days
- Average Order Value (AOV): $75
- Payment Term: Monthly payouts
- Affiliate Tools: Banners, links, and product resources
- Partner Networks: ShareASale, AvantLink
Why Choose Survival Frog?
Survival Frog’s affiliate program offers competitive commissions, a generous cookie window, and a wide range of high-quality survival gear products. Their commitment to education and customer satisfaction makes them a reliable choice for affiliates.
2. TITAN Survival
Founder: Jarod King
Founded: 2012
Overview:
TITAN Survival specializes in durable survival tools and gear, including paracord, survival kits, and outdoor accessories. With a focus on quality and reliability, TITAN Survival has built a strong reputation in the market for both civilian and military-grade gear.
Bestsellers:
- 1/8″ Black Shock Cord, 1000 FT SPOOL: $139.98
- 7-Piece Professional Brass Paracord FIDS Set: $32.98
- 1/8″ Olive-Drab Shock Cord, 1000 FT SPOOL: $139.98
Affiliate Program Highlights:
- Commission: Up to 10%
- Cookie Duration: 30 days
- Payment Term: Weekly payouts
- Affiliate Tools: Discounts, giveaways, and promotional links
- Partner Networks: Refersion, Shopify Collabs
Why Choose TITAN Survival?
TITAN Survival stands out with high commissions, weekly payouts, and a dedicated affiliate program for outdoor and survival gear. Their range of marketing tools and exclusive deals help affiliates succeed.
3. Sportsman’s Guide
Founded: 1970s
Overview:
Sportsman’s Guide is a leading outdoor retailer offering products ranging from camping equipment to hunting and fishing gear. Founded in the 1970s, the company has become synonymous with quality, affordability, and a vast product catalog. Sportsman’s Guide’s Buyer’s Club gives members exclusive discounts, making it even more attractive to affiliates.
Bestsellers:
- Guide Gear Men’s Outdoor Cargo Pants: $27.99
- Leupold BX-5 Santiam HD Binoculars: $799.98
- U.S. Military Surplus Self-Inflating Sleep Mat: $35.99
Affiliate Program Highlights:
- Commission: 5%
- Cookie Duration: 7 days (via Commission Junction), 30 days (via AvantLink)
- Payment Term: Monthly payouts
- Affiliate Tools: Text links, banners, and product catalogs
- Partner Networks: Commission Junction, AvantLink
Why Choose Sportsman’s Guide?
With competitive commissions, a trusted reputation, and a wide array of outdoor products, Sportsman’s Guide is an excellent choice for affiliates. The short cookie window can be a challenge, but its solid product selection makes up for it.
4. Blade City
Founder: Not specified
Overview:
Blade City specializes in selling tactical knives, survival tools, and collectible blades. Their product range is designed for knife enthusiasts, collectors, and survivalists, providing high-quality knives and gear at affordable prices.
Bestsellers:
- The Wasp Micro OTF (Multiple Styles): $15
- Metal Self Defense Ring Knife: $13
- The Culprit OTF Stilettos: $27
Affiliate Program Highlights:
- Commission: 8%
- Cookie Duration: 30 days
- Conversion Rate: 2%
- Payment Term: Monthly payouts
- Affiliate Tools: Banners, content, and product promotions
- Partner Networks: AvantLink
Why Choose Blade City?
Blade City’s affiliate program offers a solid 8% commission and an attractive range of products for affiliates focusing on tactical and survival knives. Their 30-day cookie duration is beneficial for affiliates looking to maximize conversions.
5. Bass Pro Shops
Founder: Johnny Morris
Founded: 1972
Overview:
Bass Pro Shops has been a leader in outdoor retail since 1972, offering a broad range of products for fishing, hunting, boating, and camping. Their extensive product catalog and widespread brand recognition make them a popular choice for affiliates promoting outdoor gear.
Bestsellers:
- Natural Reflections Hooded Flannel Long-Sleeve Shirt for Ladies: $12.97 – $14.98
- Leupold BX-5 Santiam HD Binoculars: $799.98 – $1,199.98
- Cabela’s Zoned Comfort Trac Insulated Rubber Hunting Boots: $99.98
Affiliate Program Highlights:
- Commission: 3% on most products, 1% on firearms and ammunition
- Cookie Duration: 14 days
- Affiliate Tools: Newsletters, creative banners, and promotional links
- Payment Term: Monthly payouts via Impact Radius
- Partner Networks: Impact Radius
Why Choose Bass Pro Shops?
Bass Pro Shops offers a trusted affiliate program with strong commissions and a solid brand reputation in the outdoor space. Their program is particularly valuable for affiliates targeting fishing, hunting, and outdoor enthusiasts.
6. The Ready Store
Founder: Kevin and Lynn Bowen
Founded: 2002
Overview:
The Ready Store specializes in emergency preparedness and survival supplies. Since its founding in 2002, the company has provided families with emergency food supplies, water filters, and tactical gear. Their focus on long-term emergency preparedness makes them a top choice for affiliates promoting preparedness-related products.
Bestsellers:
- Ready Store 1 Month Emergency Food Supply Kit: $215.99
- Water Filter Kit: $69.99
- Survival Gear Kit for 72 Hours: $169.99
Affiliate Program Highlights:
- Commission: 6%
- Cookie Duration: 30 days
- Payment Term: Monthly payouts
- Affiliate Tools: Product guides, creative banners, and links
- Partner Networks: CJ Affiliate
Why Choose The Ready Store?
The Ready Store’s affiliate program offers a straightforward 6% commission and an excellent selection of survival and emergency products. Their 30-day cookie duration and easy-to-use affiliate tools are great for newcomers in the preparedness niche.
7. Survival Life
Founder: Not specified
Founded: Not specified
Overview:
Survival Life is a website offering survival tips, gear reviews, and emergency preparedness products. They provide high-quality content and a wide range of products aimed at helping individuals become better prepared for emergencies. Their affiliate program focuses on promoting survival gear and online courses related to survival skills.
Bestsellers:
- Survival Life Emergency Food Supply Kit: $299.99
- Survival Life Survival Gear Kit: $199.99
- Survival Life First Aid Kit: $99.99
Affiliate Program Highlights:
- Commission: 10%
- Cookie Duration: 30 days
- Payment Term: Monthly payouts
- Affiliate Tools: Banners, product guides, and affiliate training
- Partner Networks: ShareASale
Why Choose Survival Life?
Survival Life is a solid choice for affiliates focusing on survival and emergency preparedness products. Their 10% commission rate and excellent marketing tools help affiliates drive conversions.
8. Emergency Essentials
Founder: Not specified
Founded: Not specified
Overview:
Emergency Essentials provides emergency preparedness products, including freeze-dried food, emergency kits, and water filters. With a focus on long-term survival, the company’s products are ideal for those looking to prepare for natural disasters and other emergencies.
Bestsellers:
- 1 Month Emergency Food Kit: $249.99
- Water Filtration System: $109.99
- Emergency Preparedness Kit: $299.99
Affiliate Program Highlights:
- Commission: 8%
- Cookie Duration: 30 days
- Payment Term: Monthly payouts
- Affiliate Tools: Banners, text links, and product guides
- Partner Networks: ShareASale
Why Choose Emergency Essentials?
Emergency Essentials offers a high commission rate and an excellent selection of emergency preparedness products. Their affiliate program is straightforward, with tools to help you succeed.
9. Cabela’s
Founded: 1961
Overview:
Cabela’s is one of the most recognizable names in the outdoor retail industry. Founded in 1961, the company offers everything from hunting and fishing gear to outdoor clothing and camping equipment. Their affiliate program is perfect for those who want to promote top-quality outdoor products.
Bestsellers:
- Cabela’s Men’s Trail Soft Shell Jacket: $79.99
- Cabela’s Polar Fleece Jacket: $69.99
- Cabela’s Tents and Outdoor Gear: Various prices
Affiliate Program Highlights:
- Commission: Up to 10%
- Cookie Duration: 30 days
- Payment Term: Monthly payouts
- Affiliate Tools: Text links, banners, and product links
- Partner Networks: Commission Junction
Why Choose Cabela’s?
Cabela’s affiliate program provides great commission potential, particularly for those in the hunting, fishing, and outdoor niches. Their broad product range and trusted reputation make it a valuable choice for affiliates.
10. Outfitters Supply
Founded: 1982
Overview:
Outfitters Supply offers a wide range of outdoor equipment for horse enthusiasts, including saddles, tack, camping gear, and survival equipment. The company caters to a specific niche of outdoor adventure lovers and horse owners.
Bestsellers:
- Deluxe Panniers Set: $279.95
- High Country Saddle: $999.99
- Tough-1 Deluxe Hay Bags: $49.95
Affiliate Program Highlights:
- Commission: 10%
- Cookie Duration: 30 days
- Payment Term: Monthly payouts
- Affiliate Tools: Banners, product images, and sales copy
- Partner Networks: ShareASale
Why Choose Outfitters Supply?
Outfitters Supply’s affiliate program offers a 10% commission and a targeted niche audience of horse enthusiasts. Their products are high-quality, making them a great fit for affiliates in the equestrian and outdoor adventure space.
11. Moosejaw
Founded: 1992
Overview
Moosejaw is a retailer specializing in outdoor gear and apparel. With a focus on high-quality camping, hiking, and outdoor equipment, Moosejaw is a favorite for outdoor adventurers seeking the best products.
Bestsellers:
- Moosejaw Backpacks: $69.95 – $149.99
- Camping Tents: $169.99
- Moosejaw Outdoor Apparel: Various prices
Affiliate Program Highlights:
- Commission: 5%
- Cookie Duration: 30 days
- Payment Term: Monthly payouts
- Affiliate Tools: Banners, product feeds, and text links
- Partner Networks: ShareASale
Why Choose Moosejaw?
Moosejaw is an established name in outdoor gear and offers a solid affiliate program for those focused on hiking, camping, and adventure gear. Their commission rate and product range make them an excellent choice.
12. Sierra Trading Post
Founded: 1986
Overview:
Sierra Trading Post is a discount outdoor retailer offering a wide selection of outdoor gear, apparel, and shoes. The company is known for providing great deals on high-quality products.
Bestsellers:
- Merrell Hiking Boots: $89.99
- Patagonia Jackets: $179.99
- Sierra Trading Post Camping Gear: Various prices
Affiliate Program Highlights:
- Commission: 6%
- Cookie Duration: 30 days
- Payment Term: Monthly payouts
- Affiliate Tools: Banners, text links, and product catalog
- Partner Networks: ShareASale
Why Choose Sierra Trading Post?
Sierra Trading Post is a great option for affiliates who want to promote outdoor gear at discounted prices. The combination of competitive commissions and product variety makes them a strong affiliate partner.
13. REI
Founded: 1938
Overview:
REI (Recreational Equipment, Inc.) is a popular outdoor retailer known for its selection of outdoor gear, apparel, and camping equipment. Founded in 1938, REI is committed to sustainability and offering high-quality products to its customers.
Bestsellers:
- REI Co-op Half Dome 2 Plus Tent: $229.00
- REI Co-op Flash Pack: $99.00
- REI Co-op Camping Chairs: $39.00
Affiliate Program Highlights:
- Commission: 5%
- Cookie Duration: 14 days
- Payment Term: Monthly payouts
- Affiliate Tools: Banners, product catalogs, and marketing resources
- Partner Networks: Commission Junction
Why Choose REI?
REI’s affiliate program offers a competitive commission rate and a wide range of outdoor products. The brand’s focus on sustainability and quality makes it a strong choice for affiliates promoting eco-friendly outdoor gear.
14. Backcountry
Founded: 1996
Overview:
Backcountry is a well-known outdoor retailer offering outdoor gear for all types of activities, from hiking and skiing to rock climbing and mountain biking. They focus on high-performance equipment and apparel for serious outdoor enthusiasts.
Bestsellers:
- The North Face Jackets: $99.00 – $299.00
- Black Diamond Climbing Gear: Various prices
- Backcountry Outdoor Apparel: Various prices
Affiliate Program Highlights:
- Commission: 6%
- Cookie Duration: 30 days
- Payment Term: Monthly payouts
- Affiliate Tools: Text links, banners, and seasonal promotions
- Partner Networks: ShareASale
Why Choose Backcountry?
Backcountry is perfect for affiliates in the hiking, climbing, and skiing niches. Their quality products and 6% commission rate make them a reliable choice for affiliates in outdoor adventure.
15. The Survival Mom
Founder: Lisa Bedford
Founded: 2009
Overview:
The Survival Mom is a site dedicated to helping moms prepare for emergencies. Offering products, tips, and resources, Lisa Bedford’s platform helps mothers create emergency preparedness plans, stockpile essentials, and develop survival skills.
Bestsellers:
- The Survival Mom’s Handbook: $16.99
- Emergency Preparedness Guide for Moms: $14.99
- Survivalist Food Kits: Various prices
Affiliate Program Highlights:
- Commission: 10%
- Cookie Duration: 30 days
- Payment Term: Monthly payouts
- Affiliate Tools: Content and product recommendations
- Partner Networks: ShareASale
Why Choose The Survival Mom?
For affiliates targeting mothers, The Survival Mom offers an outstanding commission rate, valuable content, and helpful resources. Their unique niche provides a great opportunity for affiliates to connect with moms seeking preparedness advice.
Conclusion
Joining a survival gear affiliate program in 2025 is a smart move for marketers who are passionate about outdoor adventures, emergency preparedness, or self-sufficiency. The survival gear industry is booming, and with the right affiliate program, you can turn your passion into a profitable venture. By promoting products that help people stay safe and prepared, you can build a loyal following while earning commissions from trusted, high-quality brands.
Frequently Asked Questions (FAQs)
What is a survival gear affiliate program?
A survival gear affiliate program allows you to earn commissions by promoting products related to survival, outdoor adventure, and emergency preparedness. By using unique affiliate links, you earn a commission when someone purchases a product through your link.
How do I join a survival gear affiliate program?
To join a survival gear affiliate program, you typically need to sign up on the brand’s affiliate platform. After approval, you’ll receive a unique affiliate link that tracks your referrals. From there, you can start promoting their products on your blog, website, or social media channels.
How much can I earn with survival gear affiliate programs?
Earnings vary depending on the program and commission structure. Most programs offer commissions ranging from 5% to 20% per sale, with some providing higher commissions for top-performing affiliates. The potential to earn is also influenced by the amount of traffic you drive to the merchant’s site and the volume of sales.
What types of products can I promote with survival gear affiliate programs?
You can promote a wide range of products, including tactical gear, emergency food supplies, water filters, first-aid kits, camping gear, survival knives, and other outdoor adventure or prepping tools.
Are there recurring commission opportunities in survival gear affiliate programs?
Yes, many survival gear affiliate programs offer recurring commissions, especially for products like subscription-based emergency food delivery services or survival gear kits. These products provide affiliates with the chance to earn a steady income over time.
