15 Best Display Ad Networks For Publishers In 2026

1. Google AdSense: Best for Broad Publisher Accessibility
2. Media.net: Best for Contextual Advertising
3. Raptive: Best for Established Publishers
4. Mediavine: Best for Premium Content Publishers
5. Ezoic: Best for Ad Optimization
6. Monumetric: Best for Managed Monetization
7. Setupad: Best for Header Bidding
8. AdPushup: Best for Ad Revenue Optimization
9. MGID: Best for Native Advertising
10. Adcash: Best for Global Multi-Format Monetization
11. Adsterra: Best for Small and Growing Publishers
12. Infolinks: Best for Contextual and In-Text Ads
13. Taboola: Best for Native Content Recommendations
14. Outbrain: Best for Content Discovery
15. Amazon Publisher Services: Best for Programmatic Publisher Monetization

What Is a Display Ad Network?

A display ad network is a platform that connects advertisers with website owners (publishers) who want to earn money from their traffic. Publishers add a small piece of code, such as an ad tag or header bidding setup, to their site, and the network automatically fills those spaces with ads from advertisers. This process helps publishers monetize their content while advertisers reach relevant audiences across different websites.

Common Display Ad Formats

Display ad networks offer different types of ads depending on their technology and demand. The most common formats include banner ads, native ads, in-content ads, video ads, interstitials, popunders, in-page ads, and mobile display ads. For publishers, this variety means they can choose formats that fit their website layout and audience, helping improve user experience while increasing overall revenue.

How Display Ad Networks Work for Publishers

How We Evaluated and Ranked the Best Display Ad Networks

We ranked display ad networks using a practical, publisher-first approach. Instead of relying on marketing claims, we focused on real performance factors that directly impact revenue, usability, and long-term growth. Each network was reviewed based on how well it monetizes traffic, how easy it is to use, and how reliable it is for consistent earnings.

1. Revenue Performance & Monetization Efficiency

• CPM & eCPM rates: Real earning potential per 1,000 impressions
• Fill rate: How often ad inventory is actually filled
• Demand quality: Access to premium and high-paying advertisers
• GEO performance: Strength in Tier-1 vs Tier-2/3 traffic

A network with balanced CPM and high fill rate was ranked higher because it generates more consistent revenue.

2. Ad Formats & Flexibility

• Banner, native, video, interstitial, and pop formats
• Mobile and desktop compatibility
• Advanced formats like in-page push or rich media

Networks offering multiple formats allow publishers to test and optimize placements for better results.

3. Publisher Requirements & Approval Process

• Minimum traffic requirements
• Content guidelines and niche restrictions
• Approval speed and accessibility for new publishers

We prioritized networks that support both beginners and advanced publishers while maintaining quality standards.

4. Payment Terms & Reliability

• Minimum payout threshold
• Payment frequency (Net-7, Net-15, Net-30)
• Payment methods (bank transfer, PayPal, Payoneer, crypto)

Reliable and flexible payment systems are critical for steady cash flow, especially for growing publishers.

5. Reporting, Tracking & Optimization Tools

• Real-time reporting dashboards
• Metrics like impressions, clicks, CTR, and revenue
• Optimization features such as auto-optimization, A/B testing, and targeting controls

Transparent reporting helps publishers make data-driven decisions and improve performance.

6. Ad Quality, Compliance & User Experience

• Ad relevance and brand safety
• Malware-free and non-intrusive ads
• Compliance with industry standards and policies

Better ad quality improves user trust and reduces the risk of penalties or traffic loss.

7. Support & Platform Usability

• Dedicated account managers or support teams
• Ease of dashboard use and integration
• Documentation and onboarding resources

Good support and a simple interface make it easier to scale monetization without technical issues.

15 Best Display Ad Networks for Publishers in 2026?

Here are the 15 best display ad networks for publishers in 2026:

1) Google AdSense

Company Overview

Field	Details
Founded	June 18, 2003
Country	United States
Ad Formats	Display, native, video, Auto Ads
Commission Type	CPC, CPM
Minimum Payment	$100 USD
Payment Frequency	Monthly
Payment Method	EFT, Wire Transfer, other local methods
Traffic Requirements	No minimum traffic requirement
Referral Commission	Not publicly disclosed

Google AdSense is a popular choice for publishers looking for the best display ad network to monetize global website traffic. Its advertising platform connects publishers with a large advertiser ecosystem and supports display, native, video, and automated ad formats, allowing publishers to earn without directly selling ad space.

The network is suitable for both growing and established websites because it does not require a minimum traffic volume. Publishers can benefit from automated ad delivery and broad advertiser demand, while earnings can vary according to traffic GEO, niche, device, audience quality, and advertiser demand.

Requirements for Publishers

• Traffic Minimum: No minimum traffic requirement.
• Website Approval: Website must be submitted and approved.
• Content: Original, useful, and policy-compliant content.
• Traffic Quality: Genuine traffic is required.
• Account Verification: Publisher information must be verified.
• Approval Time: Depends on Google’s review process.

2) Media.net

Company Overview

Field	Details
Founded	2010
Country	United States — New York
Ad Formats	Display, native, video
Commission Type	CPC, CPM, CPA
Minimum Payment	Not publicly disclosed
Payment Frequency	Net-30
Payment Method	PayPal, Wire Transfer
Traffic Requirements	Publisher approval required
Referral Commission	Not publicly disclosed

Media.net is a contextual advertising platform for publishers searching for the best display ad network to monetize content-focused website traffic. Its display, native, and video advertising solutions help publishers show relevant advertisements based on website content and visitor interests.

The network is suitable for publishers that want to diversify their advertising demand and add contextual monetization to their websites. Publishers can combine Media.net with other advertising solutions, while performance can vary based on traffic GEO, niche, audience quality, and available advertising inventory.

Requirements for Publishers

• Traffic Minimum: No specific minimum publicly stated.
• Website Approval: Website must be submitted for approval.
• Content: Suitable, original, and policy-compliant content.
• Traffic Quality: Legitimate traffic is required.
• Account Verification: Publisher account information must be completed.
• Approval Time: Depends on the website review process.

3) Raptive

Company Overview

Field	Details
Founded	2013
Country	United States — New York
Ad Formats	Display, native, video
Commission Type	Revenue share
Minimum Payment	Not publicly disclosed
Payment Frequency	Monthly
Payment Method	Not publicly disclosed
Traffic Requirements	25,000 monthly pageviews
Referral Commission	$250 – $1,000 per referral (one-time)

Raptive is a managed advertising platform for publishers looking for the best display ad network to monetize established content websites. It combines advertising technology, premium demand, optimization, and publisher support to help publishers improve revenue from their existing website traffic.

The network is suitable for established publishers that meet its traffic and eligibility requirements. Publishers can benefit from managed monetization and advertising optimization while focusing on content creation and audience growth, with performance depending on traffic quality, GEO, niche, and audience.

Requirements for Publishers

• Traffic Minimum: Minimum traffic requirement applies.
• Website Approval: Website must meet Raptive’s eligibility criteria.
• Content: Original, high-quality content is required.
• Traffic Quality: Legitimate traffic is required.
• Account Verification: Publisher and website information must be provided.
• Approval Time: Depends on the application review.

4) Mediavine

Company Overview

Field	Details
Founded	2004
Country & Headquarters	United States — Dover, Delaware
Ad Formats	Display, native, video
Commission Type	Revenue share: 75%–90%
Minimum Payment	$100; $200 for International ACH
Payment Frequency	Not publicly disclosed
Payment Method	PayPal, Domestic ACH, International ACH, U.S. Wire Transfer, International Wire Transfer
Traffic Requirements	1,000 monthly sessions for Journey
Referral Commission	Not publicly disclosed

Mediavine provides managed advertising solutions for publishers comparing the best display ad network options for content monetization. Its platform handles advertising optimization and placements across a website, helping publishers generate revenue while maintaining attention to website performance and reader experience.

The network is suitable for growing and established content publishers that meet its current program requirements. Publishers can benefit from managed ad optimization, multiple monetization opportunities, and publisher support while using their existing traffic to improve advertising revenue.

Requirements for Publishers

• Traffic Minimum: Current program traffic requirements apply.
• Website Approval: Website must be reviewed and approved.
• Content: Original, quality content is required.
• Traffic Quality: Clean and legitimate traffic is required.
• Account Verification: Required publisher information must be provided.
• Approval Time: Depends on the review process.

5) Ezoic

Company Overview

Field	Details
Founded	2010
Country	United States — Carlsbad, California
Ad Formats	Display, native, video, anchor, rewarded, interstitial
Commission Type	Revenue share
Minimum Payment	$20
Payment Frequency	Net-30, Net-60, Net-90
Payment Method	Wise, Payoneer, PayPal, Check by Mail
Traffic Requirements	250,000 monthly active users
Referral Commission	Not publicly disclosed

Ezoic uses automated testing and optimization to help publishers find the best display ad network setup for their websites. Its technology can test different ad placements, formats, and configurations, allowing publishers to identify combinations that may improve advertising revenue and visitor engagement.

The platform is suitable for publishers that want a data-driven approach to advertising optimization. Publishers can experiment with different advertising layouts while monitoring revenue, engagement, page speed, and user experience to determine which setup performs best for their audience.

Requirements for Publishers

• Traffic Minimum: No fixed minimum for all publisher programs.
• Website Approval: Website must meet Ezoic’s eligibility requirements.
• Content: Website content must comply with publisher policies.
• Traffic Quality: Genuine traffic is required.
• Account Verification: Publisher information must be completed.
• Approval Time: Depends on website and account review.

6) Monumetric

Company Overview

Field	Details
Founded	2012
Country & Headquarters	United States — Farmington, Utah
Ad Formats	Display, video, in-image, in-line, mobile
Commission Type	Revenue share: 70%–85%
Minimum Payment	Not publicly disclosed
Payment Frequency	Net-60
Payment Method	Direct deposit
Traffic Requirements	10,000–80,000 monthly pageviews for Propel
Referral Commission	Not publicly disclosed

Monumetric offers managed advertising services for publishers seeking the best display ad network approach for growing websites. Its programs provide assistance with advertising implementation, placement, and optimization, helping publishers make better use of the available advertising space on their websites.

The network is suitable for publishers that prefer professional support when managing their advertising strategy. Publishers can benefit from managed monetization and optimization assistance while combining display advertising with their website content to create additional revenue from existing traffic.

Requirements for Publishers

• Traffic Minimum: Minimum traffic requirements vary by program.
• Website Approval: Website must be submitted and approved.
• Content: Suitable and policy-compliant content is required.
• Traffic Quality: Legitimate traffic is required.
• Account Verification: Publisher information must be provided.
• Approval Time: Depends on the review and onboarding process.

7) Setupad

Company Overview

Field	Details
Founded	2015
Country & Headquarters	Latvia — Riga
Ad Formats	Display, native, video
Commission Type	Revenue share
Minimum Payment	€100
Payment Frequency	Net-60
Payment Method	Bank Transfer, PayPal, Payoneer, Wise, Revolut, Paysera
Traffic Requirements	100,000+ monthly visitors
Referral Commission	5% for 12 months

Setupad uses programmatic technology to help publishers improve their search for the best display ad network solution through header bidding. Its system connects publisher advertising inventory with multiple demand sources, allowing different advertisers to compete for available impressions.

The platform is suitable for publishers with sufficient traffic and advertising inventory to benefit from programmatic monetization. Publishers can use header bidding to diversify demand and potentially improve advertising revenue while monitoring RPM, fill rate, page speed, and website performance.

Requirements for Publishers

• Traffic Minimum: Traffic requirements may apply depending on the program.
• Website Approval: Website must be reviewed and approved.
• Content: Website must meet publisher-quality standards.
• Traffic Quality: Genuine and valid traffic is required.
• Account Verification: Publisher information must be completed.
• Approval Time: Depends on the review process.

8) AdPushup

Company Overview

Field	Details
Founded	2014
Country	India — New Delhi
Ad Formats	Display, native, video, sticky, docked
Commission Type	Revenue share
Minimum Payment	$50
Payment Frequency	Net-45
Payment Method	PayPal, Bank Wire
Traffic Requirements	Publisher approval required
Referral Commission	Not publicly disclosed

AdPushup helps publishers optimize their advertising inventory when evaluating the best display ad network for revenue growth. Its solutions include ad layout testing, header bidding, and ad mediation, allowing publishers to test different advertising configurations and identify better-performing placements.

The platform is suitable for publishers that already receive meaningful website traffic and want to improve the performance of their existing ads. Publishers can experiment with layouts and demand sources while monitoring revenue, ad viewability, and user experience to improve overall monetization.

Requirements for Publishers

• Traffic Minimum: Traffic requirements may apply.
• Website Approval: Website must be submitted for review.
• Content: Original and policy-compliant content is required.
• Traffic Quality: Legitimate traffic is required.
• Account Verification: Publisher information must be provided.
• Approval Time: Depends on the website review process.

9) MGID

Company Overview

Field	Details
Founded	2008
Country	United States — Santa Monica, California
Ad Formats	Display, video, native
Commission Type	CPM, RevShare, Hybrid
Minimum Payment	$100; $1,000 for ACH and International Bank Transfer
Payment Frequency	Net-30
Payment Method	PayPal, Tipalti, ACH Bank Transfer, International Bank Transfer
Traffic Requirements	Publisher approval required
Referral Commission	5%

MGID combines native recommendations with display and video advertising, making it an option for publishers considering the best display ad network for content monetization. Its native advertising units place sponsored and recommended content within website layouts, creating additional opportunities to monetize visitors.

The network is suitable for content-focused websites that want to diversify their advertising revenue beyond traditional banner placements. Publishers can combine MGID’s native solutions with other advertising formats while monitoring recommendation quality, engagement, traffic GEO, and revenue performance.

Requirements for Publishers

• Traffic Minimum: Traffic requirements vary by publisher eligibility.
• Website Approval: Website must be submitted and approved.
• Content: Quality and suitable content is required.
• Traffic Quality: Genuine traffic is required.
• Account Verification: Publisher information must be completed.
• Approval Time: Depends on the approval process.

10) Adcash

Company Overview

Field	Details
Founded	2007
Country	Estonia — Tallinn
Ad Formats	In-Page Push, Popunder, Interstitial, Banner, Native
Commission Type	CPM
Minimum Payment	€/$5; €/$100 for Bank Transfer and USDC
Payment Frequency	Net-30
Payment Method	PayPal, Skrill, Revolut, Wire Transfer, USDC, Bitcoin
Traffic Requirements	Publisher approval required
Referral Commission	5% lifetime

Adcash gives publishers multiple ways to monetize global traffic when evaluating the best display ad network for their websites. Its platform supports banners, native ads, interstitials, Pop-Under ads, and In-Page Push, allowing publishers to select formats based on their traffic and audience.

The network is suitable for both growing and high-traffic websites because it supports international traffic and different monetization options. Publishers can test and combine suitable formats to diversify revenue while monitoring advertising performance and maintaining a positive user experience.

Requirements for Publishers

• Traffic Minimum: No specific minimum publicly stated.
• Website Approval: Website must be submitted for approval.
• Content: Website content must comply with publisher policies.
• Traffic Quality: Genuine and valid traffic is required.
• Account Verification: Publisher account information must be completed.
• Approval Time: Depends on the review process.

11) Adsterra

Company Overview

Field	Details
Founded	2013
Country & Headquarters	Cyprus — Limassol
Ad Formats	Popunder, Banner, Native Banner, Social Bar, Smartlink
Commission Type	CPM, CPC, CPA
Minimum Payment	$5 for Paxum/WebMoney; varies by payment method
Payment Frequency	Net-15
Payment Method	PayPal, WebMoney, Paxum, Wire Transfer, Local Bank Transfer, Digital Currencies
Traffic Requirements	No minimum traffic requirement
Referral Commission	5%

Adsterra offers a wide range of advertising formats for publishers considering the best display ad network for different types of website traffic. Its solutions include Pop-Under, banner, native banner, Social Bar, and Smartlink, giving publishers flexibility when choosing how to monetize their visitors.

The network is suitable for small, growing, and established websites because it does not require a minimum traffic volume. Publishers can combine multiple Adsterra formats with their existing monetization strategy to create additional revenue opportunities from different traffic sources.

Requirements for Publishers

• Traffic Minimum: No minimum traffic requirement.
• Website Approval: Website must be added and approved.
• Content: Website must follow Adsterra’s publisher policies.
• Traffic Quality: Genuine human traffic is required.
• Account Verification: Publisher account information must be completed.
• Approval Time: Website and account review may be required.

12) Infolinks

Company Overview

Field	Details
Founded	2007
Country & Headquarters	United States — Palo Alto, California
Ad Formats	In-Text, InFold, InTag, InFrame, InScreen
Commission Type	Revenue share
Minimum Payment	$50; $100 for Bank Wire and Western Union
Payment Frequency	45 days after month-end
Payment Method	PayPal, Bank Wire, eCheck, Western Union, ACH, Payoneer
Traffic Requirements	No minimum traffic requirement
Referral Commission	Not publicly disclosed

Infolinks provides contextual advertising formats for publishers evaluating the best display ad network for text-heavy websites. Its In-Text, InFold, InTag, InFrame, and InScreen solutions create advertising opportunities within or around website content without relying entirely on traditional banner placements.

The network is suitable for publishers that want to add contextual advertising alongside their existing monetization methods. Publishers can use these formats to generate additional revenue from their traffic while carefully managing placements to preserve readability, engagement, and visitor experience.

Requirements for Publishers

• Traffic Minimum: No specific minimum publicly stated.
• Website Approval: Website must be submitted and approved.
• Content: Suitable and policy-compliant content is required.
• Traffic Quality: Legitimate traffic is required.
• Account Verification: Publisher information must be completed.
• Approval Time: Depends on the review process.

13) Taboola

Company Overview

Field	Details
Founded	2007
Country & Headquarters	United States — New York, New York
Ad Formats	Native, Video, Image, Motion
Commission Type	Revenue share
Minimum Payment	Not publicly disclosed
Payment Frequency	Net-45
Payment Method	Payoneer
Traffic Requirements	Publisher approval required
Referral Commission	$1,000 one-time (not for publishers)

Taboola helps publishers monetize content through native recommendations when considering the best display ad network for established websites. Its recommendation technology places sponsored and recommended content within publisher websites, allowing visitors to discover additional content while creating another advertising revenue opportunity.

The network is suitable for established publishers, media websites, and content-heavy platforms with significant audiences. Publishers can use Taboola alongside other advertising formats to diversify revenue and monetize recommendation areas without relying entirely on traditional display banners.

Requirements for Publishers

• Traffic Minimum: Traffic and eligibility requirements apply.
• Website Approval: Publisher property must be reviewed and approved.
• Content: High-quality and policy-compliant content is required.
• Traffic Quality: Legitimate traffic is required.
• Account Verification: Publisher information must be provided.
• Approval Time: Depends on the application review.

14) Outbrain

Company Overview

Field	Details
Founded	2006
Country & Headquarters	United States — New York, New York
Ad Formats	Native, Content Recommendation, Video
Commission Type	Revenue share
Minimum Payment	$50 monthly revenue
Payment Frequency	Contract dependent
Payment Method	Tipalti
Traffic Requirements	Publisher approval required
Referral Commission	$1,000 one-time

Outbrain provides native advertising and content discovery solutions for publishers evaluating the best display ad network for content-driven websites. Its platform places recommended and sponsored content within publisher websites, creating additional advertising opportunities around existing articles and other content.

The network is particularly suitable for media publishers, content websites, and established digital properties with engaged audiences. Publishers can combine native recommendations with other advertising formats to diversify revenue while monitoring recommendation quality, engagement, and overall monetization performance.

Requirements for Publishers

• Traffic Minimum: Traffic requirements may apply.
• Website Approval: Publisher property must be submitted for review.
• Content: Quality and policy-compliant content is required.
• Traffic Quality: Genuine traffic is required.
• Account Verification: Publisher information must be completed.
• Approval Time: Depends on the review process.

15) Amazon Publisher Services

Company Overview

Field	Details
Founded	2016*
Country & Headquarters	United States — Seattle, Washington
Ad Formats	Display, video, mobile, streaming TV, audio
Commission Type	Programmatic, header bidding
Minimum Payment	$5 for UAM
Payment Frequency	Net-60 for UAM
Payment Method	Not publicly disclosed
Traffic Requirements	Invitation-only; publisher eligibility required
Referral Commission	Not publicly disclosed

Amazon Publisher Services provides programmatic advertising technology for publishers considering the best display ad network for substantial advertising inventory. Its solutions connect eligible publisher inventory with programmatic demand and auction-based advertising opportunities across web, mobile, streaming TV, and audio environments.

The platform is suitable for established publishers with significant advertising inventory and advanced programmatic monetization needs. Publishers can use programmatic demand to create greater competition for their inventory and diversify advertising revenue while maintaining control over their overall monetization strategy.

Requirements for Publishers

• Traffic Minimum: Eligibility depends on publisher inventory and requirements.
• Website Approval: Publisher property must be approved.
• Content: Content and website must meet applicable policies.
• Traffic Quality: Legitimate advertising traffic is required.
• Account Verification: Required publisher and business information must be provided.
• Approval Time: Depends on the application and onboarding process.

Display Ad Networks Comparison

How to Increase Display Ad Revenue

Increasing display revenue is not simply about placing more ads on every page. Publishers should focus on traffic quality, ad viewability, placement, and continuous testing.

1. Improve Traffic Quality

Advertisers generally value genuine, engaged visitors more than artificial or low-quality traffic. Focus on building sustainable organic, direct, and legitimate referral traffic.

• Avoid bots.
• Avoid fake traffic.
• Avoid automated clicks.
• Avoid traffic manipulation.

2. Focus on High-Value GEOs

If your niche allows it, create content that attracts audiences from countries with strong advertiser demand. However, traffic quality should remain the priority.

• United States
• United Kingdom
• Canada
• Australia

3. Improve Ad Viewability

Place advertisements where visitors have a reasonable opportunity to see them while keeping the page comfortable to read.

• Use natural in-content placements.
• Avoid excessive above-the-fold ads.
• Test different positions.

4. Test Ad Sizes

Different websites perform better with different ad sizes. Test common formats and compare their actual RPM.

• 300×250
• 336×280
• 728×90
• 970×250
• 320×100
• Responsive units

5. Test Ad Placement

Small placement changes can affect viewability and revenue. Test different positions instead of assuming one placement will work for every website.

• Above content
• Within content
• Between sections
• Sidebar
• Below content

6. Avoid Too Many Ads

More ads do not automatically mean more revenue. Excessive advertising can reduce engagement and make visitors less likely to return.

• Protect readability.
• Avoid excessive popups.
• Maintain a clean layout.
• Monitor engagement.

7. Compare Multiple Networks

Testing different networks can reveal which one actually performs best for your audience. Compare real results instead of relying on advertised CPM claims.

• RPM
• Fill rate
• Ad quality
• Page speed
• Payment reliability

Common Publisher Mistakes To Avoid

Mistake 1: Choosing the Highest Advertised CPM

An advertised CPM is not a guaranteed earning rate. Actual revenue depends on your traffic, GEO, inventory, fill rate, and advertiser demand.

Mistake 2: Ignoring Traffic GEO

Traffic from different countries can produce significantly different advertising value. Always evaluate network performance against your actual audience.

Mistake 3: Using Too Many Ad Formats

Adding every available format can damage user experience and may reduce engagement. Use only formats that make sense for your website.

Mistake 4: Ignoring Page Speed

Heavy advertising scripts and excessive ad requests can slow down pages and negatively affect the visitor experience.

Mistake 5: Using Artificial Traffic

Bots, fake visits, automated clicks, and other forms of traffic manipulation can lead to withheld earnings, account restrictions, or termination.

Mistake 6: Comparing CPM Instead of RPM

CPM shows the value of impressions, but RPM provides a better picture of the revenue your website actually generates.

Mistake 7: Ignoring Payment Terms

Always check the payout threshold, payment method, payment schedule, and country availability before sending significant traffic.

Mistake 8: Treating Every Network as a Premium Network

Not every network serves the same type of publisher. Some specialize in small publishers, programmatic inventory, remnant traffic, adult traffic, performance monetization, or specific GEOs.

Expert Tips for Publishers

These practical tips can help publishers improve monetization without sacrificing website performance or user experience. The key is to test, segment, and compare actual results rather than relying on advertised CPMs.

1) Use a Primary and Secondary Network

Where technically and contractually allowed, publishers can test a secondary demand source alongside their primary network. This can help identify whether another network can improve fill rate or overall RPM.

2) Segment Your Traffic

Advertising performance can vary significantly by country, so review revenue separately for major GEOs.

• US RPM
• UK RPM
• Canada RPM
• Australia RPM
• Other GEOs

3) Track Revenue by Device

Mobile and desktop users can produce different CPMs, RPMs, and engagement levels. Track performance by device to identify where your strongest monetization opportunities are.

4) Test Ad Formats Separately

Do not judge an entire network based on one ad format. Test formats individually and compare their revenue, viewability, and impact on user experience.

• Display
• Native
• Video
• In-content
• Responsive units

5) Keep a Control Group

When changing networks or ad placements, keep enough historical data to determine whether the change actually improved performance. Avoid making decisions based on a very short testing period.

6) Monitor User Experience

Revenue should always be evaluated alongside website performance and engagement. A higher RPM is not necessarily beneficial if it causes users to leave the site.

• Engagement
• Core Web Vitals
• Session duration
• Pages per session
• Returning visitors