The best native ad networks for publishers in 2026 are Bitmedia, HilltopAds, and AdMaven, followed by Adsterra, Push.House, Partners.House, PropellerAds, Outbrain, Taboola, Revcontent, TripleLift, AdNow, MGID, Nativo, Adyoulike, ExoClick, ClickAdu, EvaDav, Media.net, and Sharethrough. Bitmedia takes the top spot for crypto and Web3 publishers specifically, HilltopAds works best if you need broad global demand with no fixed traffic floor, and AdMaven is the strongest pick if you want alternative formats layered on top of native.
We’ve spent years reviewing and ranking ad networks for uCompares, and native is one of the categories publishers ask us about most, mainly because banner blindness keeps eating into their display RPMs. Native ads solve that by matching your content’s look and feel instead of fighting it, so readers actually notice them.
Below, we ranked all 20 networks purely from a publisher’s perspective: real payout terms, actual traffic requirements, and whether the networks will realistically approve sites like yours. We verified every founding date, headquarters, and payment detail against official publisher documentation and cross-checked figures against independent ad network reviews wherever official numbers weren’t public.
What Is Native Advertising?
How Do Native Ads Work for Publishers?
A native ad network gives you a widget usually a JavaScript snippet that you place in your content stream (end of article, sidebar, in-feed between posts). The network’s algorithm fills that widget with a mix of sponsored content and, often, your own internal recommendations. You get paid per click (CPC) or per thousand impressions (CPM), depending on the network.
Most networks run an approval process before you can monetize: some require a minimum traffic threshold, others accept any legitimate site with original content and no policy violations.
Best Native Ad Networks in 2026:
So, here in this article, we will be discussing some of the best native Ad Networks for 2026, which are as follows.
- Bitmedia
- HilltopAds
- AdMaven
- Adsterra
- Push.House
- Partners.House
- PropellerAds
- Outbrain
- Taboola
- Revcontent
- TripleLift
- AdNow
- MGID
- Nativo
- Adyoulike
- ExoClick
- ClickAdu
- EvaDav
- Media.net
- Sharethrough
1. Bitmedia — Best for Crypto and Web3 Publishers
Company Overview
| Feature | Details |
|---|---|
| Founded | 2014 |
| Headquarters | London, United Kingdom |
| Ad Format | Native, display, image, HTML5, in-app |
| Commission Type | CPC, CPM |
| Minimum Payment | $50 |
| Payment Frequency | Net-15 |
| Payment Method | PayPal, Paxum, Payoneer, Bank Wire, Bitcoin |
| Traffic Requirements | No fixed traffic threshold |
| Referral Commission | 10% |
Bitmedia is a specialist advertising network built around crypto, blockchain, and fintech demand, making it one of the strongest crypto ad networks available to publishers in that niche today. It connects publishers who run crypto, trading, or Web3-focused content with advertisers who specifically want that audience. Because the advertiser pool is niche, publishers in this vertical typically see stronger relevancy and engagement than they would running general native networks on the same content.
The platform supports native widgets alongside display and in-app formats, so publishers aren’t locked into a single ad type. Approval doesn’t require a traffic minimum, which makes it accessible to newer crypto blogs as well as established finance publications. Payouts run on a Net-15 cycle once you clear the $50 threshold, with crypto as one of several withdrawal options a natural fit given the audience.
Requirements for Publishers
- Content must be crypto, blockchain, Web3, or finance-related (or at minimum crypto-tolerant)
- No minimum traffic threshold, but sites go through manual review
- Must not violate crypto-advertising compliance rules in supported ad formats
- Active site with original content (no scraped or thin-content pages)
2. HilltopAds — Best for Global Publisher Traffic
Company Overview
| Feature | Details |
|---|---|
| Founded | 2013 |
| Headquarters | England |
| Ad Format | Native, display, image, HTML5, in-app |
| Commission Type | Hybrid (CPM, CPC, CPA) |
| Minimum Payment | From $20, depending on method |
| Payment Frequency | Weekly, Net-7 |
| Payment Method | Paxum, Wise, WebMoney, PayPal, USDT, Bitcoin, Wire Transfer |
| Traffic Requirements | Publisher approval required |
| Referral Commission | 10% |
HilltopAds is a global network supporting native, push, pop, and display formats, and it’s particularly useful for publishers who need demand across a wide range of geographies, including traffic that premium native networks like Outbrain or Nativo would reject outright. It runs native widgets alongside its better-known push and pop formats, which lets publishers diversify inventory without juggling five separate networks.
The $20 minimum payout with weekly cycles is aggressive compared to the Net-30 standard among premium native platforms, which matters if you’re relying on ad revenue for cash flow rather than long-term brand deals. Approval is required but is not restricted by a hard traffic floor, making it realistic for growing sites.
Requirements for Publishers
- Site must pass manual approval (no fixed minimum traffic stated)
- No prohibited content (malware, extreme content per standard ad network policy)
- Working ads.txt implementation recommended for transparency
- Valid payment method matching supported list
3. AdMaven — Best for Alternative Publisher Monetization
Company Overview
| Feature | Details |
|---|---|
| Founded | 2015 |
| Headquarters | Tel Aviv, Israel |
| Ad Format | Native, Pop, Push, In-Page Push, Interstitial |
| Commission Type | CPC, CPM, performance-based (format-dependent) |
| Minimum Payment | Depends on payment option/account |
| Payment Frequency | Depends on publisher terms |
| Payment Method | PayPal, Paxum, Payoneer, Bank Wire, Bitcoin |
| Traffic Requirements | Publisher approval required |
| Referral Commission | Check current publisher terms |
AdMaven is a performance-focused network best known for pop and push formats, which also supports native and interstitial placements for publishers who want a secondary monetization layer. It reports over 25,000 publishers and ad networks in its ecosystem and more than $230 million paid out to publishers historically, with over a billion daily impressions across its network. Its native offering sits alongside its stronger, more established pop and push products, so it’s best used as a supplementary format rather than a publisher’s sole monetization source.
The network emphasizes long-term publisher partnerships and site safety, and its formats work well for publishers whose display inventory is underperforming and who want to test something more aggressive without switching platforms entirely.
Requirements for Publishers
- Publisher approval required before serving ads
- Site content must comply with AdMaven’s advertising policies
- Payment terms and thresholds vary by account, confirmed at signup
- Original traffic (no incentivized or bot traffic)
4. Adsterra — Best for Fast Approval and Weekly Payouts
Company Overview
| Feature | Details |
|---|---|
| Founded | 2013 |
| Headquarters | Cyprus (Global operations) |
| Ad Format | Native, Popunder, Push, Display, Social Bar |
| Commission Type | CPM, CPC, CPA |
| Minimum Payment | $100 |
| Payment Frequency | Weekly |
| Payment Method | PayPal, Bitcoin, WebMoney, Wire Transfer |
| Traffic Requirements | Approval required, broad acceptance |
| Referral Commission | 5% |
Adsterra is a globally established network offering native, popunder, push, and display formats, known for a fast approval process and reliable weekly payment cycles across nearly every traffic geography. Its native ad units sit within a much larger format catalog, giving publishers room to combine in-feed native cards with other formats across the same site without needing multiple network integrations.
The network is known for accepting a wide range of traffic quality and geography, which makes it more accessible than premium editorial-only networks. Its fraud-prevention layer and detailed reporting dashboard let publishers see which placements and formats are actually converting, which matters more with native than with static banners since native performance is highly dependent on headline and thumbnail quality.
Requirements for Publishers
- Site must pass Adsterra’s content and traffic review
- $100 minimum payout threshold before first withdrawal
- No fraudulent, bot, or incentivized traffic
- Compliance with supported ad format placement guidelines
5. Push.House — Best for Push-Native Hybrid Monetization
Company Overview
| Feature | Details |
|---|---|
| Founded | 2018 |
| Headquarters | United Kingdom |
| Ad Format | Native, Push, In-Page Push |
| Commission Type | CPM, CPC, CPA |
| Minimum Payment | $50 |
| Payment Frequency | Weekly |
| Payment Method | PayPal, Payoneer, Bitcoin |
| Traffic Requirements | Publisher approval required |
| Referral Commission | Check current terms |
Push.House built its reputation on push notification monetization and has extended into native and in-page formats, giving publishers a single dashboard to manage both. Its native inventory benefits from the same demand pool that fuels its push notification ad networks business, which means publishers running both formats side by side can compare performance directly inside one dashboard rather than reconciling numbers across networks.
The $50 threshold with weekly payments is on the faster end for a network of this type, and geo-targeting options let publishers filter which regions serve native versus push content based on what performs best.
Requirements for Publishers
- Approval required; no strict minimum traffic figure published
- Site must support standard native widget and/or push opt-in implementation
- No incentivized subscriptions or bot-driven opt-ins
- Compliance with browser push notification policies (relevant if combining formats)
6. Partners.House — Best for Multi-Format Small Publishers
Company Overview
| Feature | Details |
|---|---|
| Founded | 2020 |
| Headquarters | United Kingdom |
| Ad Format | Native, Push, Display |
| Commission Type | CPM, CPC, CPA |
| Minimum Payment | $50 |
| Payment Frequency | Weekly |
| Payment Method | PayPal, Bitcoin, Wire Transfer, Payoneer |
| Traffic Requirements | Publisher approval required |
| Referral Commission | Check current terms |
Partners.House is a versatile network supporting native, push, and display formats under one publisher dashboard, designed for sites that want format diversity without managing several separate network relationships. It gives publishers geo, device, and interest-based targeting controls on the advertiser side, which translates into more relevant native placements for publisher traffic rather than generic filler content.
The self-serve dashboard is straightforward enough for publishers managing sites without a dedicated ad ops person, and the $50/weekly payout structure keeps cash flow predictable for smaller operations.
Requirements for Publishers
- Site passes approval review (content and traffic quality)
- $50 minimum payout before first withdrawal
- Standard compliance with ad placement and content guidelines
- Working payment method on file matching supported options
7. PropellerAds — Best for High-Volume Global Traffic
Company Overview
| Feature | Details |
|---|---|
| Founded | 2011 |
| Headquarters | Limassol, Cyprus |
| Ad Format | Native, Push, Popunder, Interstitial, Display |
| Commission Type | CPM, CPC, CPA, Smart CPM |
| Minimum Payment | From $5 (method-dependent) |
| Payment Frequency | Weekly |
| Payment Method | WebMoney, PayPal, Payoneer, Wire Transfer, Bitcoin |
| Traffic Requirements | Broad acceptance; approval required |
| Referral Commission | 5%, lifetime |
PropellerAds is a multisource advertising platform offering native, push, popunder, and interstitial formats with AI-based optimization, built to maximize fill rates across nearly any traffic geography. It’s also one of the more flexible self-service advertising networks available and has worked with over 150,000 publishers historically, marketing itself on filling essentially any traffic type, including non-English content that premium native networks typically reject.
Its native format sits inside a broader multisource platform, so publishers get algorithmic optimization across formats rather than manually choosing which ad type to run where. The low minimum payout as little as $5 with select methods is one of the most accessible thresholds on this list, useful for smaller or newer sites still building traffic volume.
Requirements for Publishers
- Site must pass moderation for ad quality/malware screening
- No fixed traffic floor, though quality and legitimacy checks apply
- Compliant with PropellerAds’ content policy (works across most niches including non-English content)
- Valid ads.txt recommended
8. Outbrain — Best for Premium Editorial Publishers
Company Overview
| Feature | Details |
|---|---|
| Founded | 2006 |
| Headquarters | United States |
| Ad Format | In-feed and in-article native, display, video |
| Commission Type | CPC, CPM |
| Minimum Payment | No fixed minimum publicly stated |
| Payment Frequency | Monthly |
| Payment Method | PayPal, Wire Transfer |
| Traffic Requirements | Typically 10M+ monthly pageviews |
| Referral Commission | Not a standard offering |
Outbrain is one of the original and most recognized native advertising platforms, working with premium publishers to deliver in-feed and in-article content recommendations backed by top demand-side platforms. Outbrain works with major outlets, and its eligibility bar reflects that: publishers are generally expected to have well over 10 million monthly pageviews to be considered, which puts it out of reach for most independent blogs. In exchange, publishers get access to premium demand-side platform budgets and a recommendation engine tuned over nearly two decades.
Both CPC and CPM pricing are available, and the widget supports in-feed and in-article placements for display and video native ads.
Requirements for Publishers
- Typically requires 10M+ monthly pageviews for consideration
- Established, editorially credible content (news, lifestyle, entertainment favored)
- Compliance with Outbrain’s content and brand-safety guidelines
- Application and manual review process (not instant self-serve for most applicants)
9. Taboola — Best for Large-Scale Content Discovery
Company Overview
| Feature | Details |
|---|---|
| Founded | 2007 |
| Headquarters | United States |
| Ad Format | In-feed native content recommendations, video |
| Commission Type | CPC, CPM |
| Minimum Payment | Approximately $50 (varies) |
| Payment Frequency | Monthly |
| Payment Method | PayPal, Wire Transfer |
| Traffic Requirements | Significant scale expected; selective approval |
| Referral Commission | Not a standard offering |
Taboola powers the “around the web” recommendation widgets on thousands of major publisher sites, partnering with 9,000+ premium outlets including outlets like USA Today, NBC, and Bloomberg. Its scale is its main advantage: deep advertiser demand and consistent fill even during lower-traffic periods.
It also builds AI-driven analytics tools for its publisher partners to understand which stories monetize best, feeding directly back into placement optimization. Approval tends to favor established editorial operations rather than newer or smaller blogs, similar to Outbrain.
Requirements for Publishers
- Established editorial site with meaningful, consistent traffic
- Content that meets Taboola’s brand-safety and quality standards
- Application-based approval (not instant self-serve)
- Compliance with placement and disclosure guidelines for sponsored content
10. Revcontent — Best for Quality-Over-Quantity Advertiser Demand
Company Overview
| Feature | Details |
|---|---|
| Founded | 2013 |
| Headquarters | United States |
| Ad Format | In-feed native, content recommendation widgets |
| Commission Type | CPC, CPM |
| Minimum Payment | $50 |
| Payment Frequency | Monthly |
| Payment Method | PayPal, Wire Transfer |
| Traffic Requirements | Manual review; quality-focused, no fixed pageview floor |
| Referral Commission | Not a standard offering |
Revcontent is a native advertising platform built around content recommendation widgets, known for limiting its advertiser pool to premium campaigns rather than accepting any bidder, which keeps ad quality higher for readers. It reports over 250 billion content recommendations served monthly and has worked with tier-1 publishers including Forbes and Condé Nast, while still working with smaller quality sites through a managed application process.
Because it restricts its advertiser pool to premium campaigns, engagement and RPMs on Revcontent widgets tend to be more consistent than on networks that accept any advertiser bid. Publishers also get access to a dedicated account management team to help tune placement and format.
Requirements for Publishers
- Manual site review focused on content quality over raw traffic volume
- Original content; no policy-violating or low-quality aggregator sites
- Compliance with widget placement and labeling guidelines
- Application process (not instant self-serve approval)
11. TripleLift — Best for Programmatic Native and Video
Company Overview
| Feature | Details |
|---|---|
| Founded | 2012 |
| Headquarters | United States |
| Ad Format | Native (in-feed), video, sponsored content |
| Commission Type | CPM, RTB, programmatic auctions |
| Minimum Payment | Contract-based |
| Payment Frequency | Contract-dependent |
| Payment Method | Defined per publisher agreement |
| Traffic Requirements | Selective approval, generally established publishers |
| Referral Commission | Not publicly offered |
TripleLift is a programmatic native advertising platform enabling publishers to monetize in-feed, video, and sponsored content placements through automated, real-time auctions rather than manual advertiser deals. Its proprietary technology automatically reformats advertiser creative to visually match a publisher’s existing content layout, which is part of why it’s positioned as a premium programmatic native option rather than a simple widget network.
It’s commonly integrated into header bidding stacks alongside SSPs like PubMatic and Magnite, giving publishers a native-specific demand source competing in the same auction as their other programmatic partners.
Requirements for Publishers
- Established publisher with a functioning programmatic/header bidding setup
- Commercial agreement required (not typically instant self-serve)
- Ad quality and brand-safety compliance
- Sufficient scale to justify a managed programmatic relationship
12. AdNow — Best for Small and Mid-Size Blogs
Company Overview
| Feature | Details |
|---|---|
| Founded | 2011 |
| Headquarters | Estonia |
| Ad Format | In-feed native widgets, push notifications, video |
| Commission Type | CPC, CPM |
| Minimum Payment | $50 |
| Payment Frequency | Weekly or Monthly |
| Payment Method | PayPal, Payoneer, Wire Transfer |
| Traffic Requirements | Approval required, no strict pageview minimum |
| Referral Commission | Standard program available |
AdNow is a global native advertising network specializing in in-feed content recommendations, push notifications, and video, designed to be accessible to smaller publishers that larger premium networks would reject. Its core appeal is accessibility: it accepts a much wider range of publisher sizes and niches than Outbrain, Taboola, or Nativo, while still offering the same fundamental in-feed native widget experience readers are used to.
It supports multiple ad formats beyond native, giving publishers flexibility to test push notifications or video alongside in-feed cards. AdNow also targets a genuinely international advertiser base, which helps non-US and non-UK traffic monetize better than it typically would on premium English-language-focused platforms.
Requirements for Publishers
- Site must pass content and traffic quality review
- No strict minimum pageview requirement
- Compliance with widget placement and labeling standards
- Active site with legitimate, non-incentivized traffic
13. MGID — Best AdSense Alternative for Native
Company Overview
| Feature | Details |
|---|---|
| Founded | 2004 |
| Headquarters | United States (Santa Monica, CA) |
| Ad Format | In-feed native widgets |
| Commission Type | CPC, CPM |
| Minimum Payment | $50 (PayPal/Wire); higher for some methods |
| Payment Frequency | Net-30 |
| Payment Method | PayPal, Wire Transfer, Payoneer |
| Traffic Requirements | Manual approval; quality content required |
| Referral Commission | Program available |
MGID is one of the oldest native advertising companies globally, offering in-feed widgets as a direct alternative or supplement to display-only monetization like Google AdSense. It has built one of the largest native advertising footprints globally, reportedly reaching hundreds of millions of users monthly, and is frequently recommended as a direct native alternative to AdSense because its widgets can run alongside or independently of existing display ad stacks.
The platform’s admin panel is comparatively easy to learn for a network with this many configuration options, including widget recirculation of a publisher’s own content mixed with sponsored placements. Payout runs on a standard Net-30 cycle typical of larger native networks.
Requirements for Publishers
- Site must pass MGID’s content and traffic quality review
- Original content; ads.txt implementation typically required
- Compliance with MGID’s advertising and placement policies
- Traffic that meets baseline legitimacy standards (no bot/incentivized traffic)
14. Nativo — Best for Premium Storytelling Publishers
Company Overview
| Feature | Details |
|---|---|
| Founded | 2010 |
| Headquarters | United States (Los Angeles, CA) |
| Ad Format | True native in-content storytelling units |
| Commission Type | CPM (contract-based) |
| Minimum Payment | $100 |
| Payment Frequency | Net-30 |
| Payment Method | Direct deposit, PayPal, Wire Transfer |
| Traffic Requirements | Selective; premium publisher focus |
| Referral Commission | Not a standard offering |
Nativo is a “true native” platform focused on ad units that scale and match a publisher’s content format precisely, working with premium outlets and Fortune 500 advertisers rather than volume-driven demand. It differentiates itself from recommendation-widget-style native networks by focusing on ads that are built to visually disappear into a publisher’s actual article format rather than sit in a separate “sponsored content” tray.
It works with premium publishers and Fortune 500 brands, which raises both the entry bar and the average CPM relative to volume-focused networks. Its AdStore feature lets publishers activate several monetization partners simultaneously through one integration.
Requirements for Publishers
- Premium, established publisher (higher traffic and brand-safety bar than most on this list)
- Selective approval process; not open self-serve for all applicants
- Compliance with brand-safety and content-quality standards
- Sufficient technical capacity for more complex integration than a basic widget
15. Adyoulike — Best for European Premium Publishers
Company Overview
| Feature | Details |
|---|---|
| Founded | 2011 |
| Headquarters | France |
| Ad Format | Native stories, social, video, display |
| Commission Type | CPM (contract-based) |
| Minimum Payment | Contract-based |
| Payment Frequency | Monthly (contract-dependent) |
| Payment Method | Wire Transfer (per agreement) |
| Traffic Requirements | Premium publisher focus, selective |
| Referral Commission | Not publicly offered |
Adyoulike is a native advertising technology platform based in France, working with premium European publishers and global brands, now operating as part of OpenWeb following its 2022 acquisition. It works with well-known publishers and delivers real-time CPM and click-through data, letting publishers adjust campaigns quickly rather than waiting on end-of-month reporting.
Its four native ad solutions stories, social, video, and display give publishers flexibility in how sponsored content is presented across different page types. Since its 2022 acquisition by OpenWeb, Adyoulike has been integrated into a broader publisher-technology portfolio, which may affect terms and availability going forward.
Requirements for Publishers
- Premium publisher status generally expected
- Primarily suited to European traffic, though global brands are supported
- Selective, commercial-agreement-based onboarding
- Brand-safety and content-quality compliance
16. ExoClick — Best for Entertainment and Mainstream Traffic
Company Overview
| Feature | Details |
|---|---|
| Founded | 2006 |
| Headquarters | Spain (Barcelona) |
| Ad Format | Native, display, popunder, push, video |
| Commission Type | CPM (bidding-based) |
| Minimum Payment | Approximately $20 |
| Payment Frequency | Weekly, Net-7/Net-15 |
| Payment Method | Wire Transfer, Paxum, Cryptocurrency |
| Traffic Requirements | Minimum ~10,000 monthly unique visitors |
| Referral Commission | 5%, lifetime |
ExoClick is a Barcelona-based ad network and exchange supporting 20+ ad formats including native, serving over 13 billion daily geo-targeted ads across a network of tens of thousands of publishers. It operates both as an ad network and an ad exchange, meaning publishers can access ExoClick’s own advertiser demand as well as external DSPs bidding through its exchange technology.
Its native format is one of 20 supported ad types, giving publishers running entertainment, dating, or general mainstream traffic significant flexibility to combine formats. The relatively low $20 minimum payout paired with weekly cycles makes cash flow more predictable than monthly-only competitors.
Requirements for Publishers
- Minimum approximately 10,000 monthly unique visitors
- Ad zones must remain active to trigger scheduled payments
- Compliance with ExoClick’s content and traffic-quality policies
- Approval typically processed within 24–48 hours
17. ClickAdu — Best for Self-Serve Format Flexibility
Company Overview
| Feature | Details |
|---|---|
| Founded | 2014 |
| Headquarters | Czech Republic (Prague) |
| Ad Format | Native, Push, Popunder, Video, In-Page, Interstitial |
| Commission Type | CPM, CPC |
| Minimum Payment | $50 (varies by payment method) |
| Payment Frequency | Weekly (Net-7) or Monthly |
| Payment Method | PayPal, WebMoney, Cryptocurrency, Paxum, Wire Transfer |
| Traffic Requirements | Publisher approval required |
| Referral Commission | 5%, first year |
ClickAdu is a Prague-based self-serve ad network offering native alongside push, popunder, video, and interstitial formats, built for publishers who want granular control over targeting and format mix. It supports over 3,300 active publishers and processes billions of daily impressions across 240+ geographies, with AI-driven ad rotation aimed at maintaining consistently high fill rates.
Its self-serve platform gives publishers direct control over targeting parameters geography, device, OS, connection type which is more granular than most fully managed networks offer. Multiple payment schedule options (weekly, biweekly, or monthly) let publishers choose a cadence that matches their own cash flow needs.
Requirements for Publishers
- Site must pass ClickAdu’s approval process
- Legitimate traffic; no bot or fraudulent activity
- Compliance with format placement and content policies
- Valid payment method configured before reaching payout threshold
18. EvaDav — Best for Mobile-First Publishers
Company Overview
| Feature | Details |
|---|---|
| Founded | 2017 |
| Headquarters | Cyprus |
| Ad Format | Native, Push, In-Page, Popunder |
| Commission Type | CPM, CPC |
| Minimum Payment | Approximately $10–$20 |
| Payment Frequency | Weekly |
| Payment Method | PayPal, Payoneer, Bitcoin, Wire Transfer |
| Traffic Requirements | Approval required |
| Referral Commission | Standard program available |
EvaDav is a mobile-first advertising network supporting native, push, in-page, and popunder formats, connecting publishers and app developers with a large advertiser base across 250+ countries. It’s built primarily for mobile monetization, serving billions of impressions daily and connecting publishers with tens of thousands of advertisers.
Its native recommendation widgets are fully customizable for image and text presentation, and the platform explicitly markets its formats as Google-policy-compliant, which matters for publishers running AdSense alongside EvaDav on the same pages. Weekly payouts with a low minimum threshold make it accessible for smaller mobile-heavy sites and apps still building volume.
Requirements for Publishers
- Publisher approval required (mobile and desktop traffic both accepted)
- No incentivized or bot-driven traffic
- Compliance with EvaDav’s content and format guidelines
- 25+ supported payment systems, so a compatible method is needed
19. Media.net — Best Contextual-Native Hybrid for English Content
Company Overview
| Feature | Details |
|---|---|
| Founded | 2010 |
| Headquarters | United States / United Arab Emirates |
| Ad Format | Contextual native display units |
| Commission Type | CPC, CPM |
| Minimum Payment | $100 |
| Payment Frequency | Net-30 |
| Payment Method | PayPal, Wire Transfer |
| Traffic Requirements | Primarily English-language quality content; US/UK/CA traffic preferred |
| Referral Commission | Not a standard offering |
Media.net is a leading contextual advertising network, widely used as an AdSense alternative, leveraging the Yahoo–Bing advertiser network to serve relevant, native-style contextual ad units. Its contextual engine reads page content and serves relevant ad units styled to blend with the page rather than standing out as an obvious banner, which is why it’s frequently grouped alongside true native networks even though its underlying technology is contextual rather than recommendation-widget-based.
Its access to Yahoo and Bing’s advertiser network gives it strong CPCs specifically for English-language traffic from Tier-1 geographies. It’s a common secondary network run alongside AdSense rather than a full replacement.
Requirements for Publishers
- Primarily English-language content
- Traffic from US, UK, or Canada strongly preferred for best rates
- Site must pass Media.net’s manual review
- Compliant, non-incentivized traffic
20. Sharethrough — Best for Enterprise Programmatic Native
Company Overview
| Feature | Details |
|---|---|
| Founded | 2008 |
| Headquarters | United States |
| Ad Format | In-feed native, display, video (omnichannel) |
| Commission Type | CPM, programmatic auctions |
| Minimum Payment | Contract-based |
| Payment Frequency | Contract-dependent |
| Payment Method | Defined per publisher agreement |
| Traffic Requirements | Selective, enterprise-focused |
| Referral Commission | Not publicly offered |
Sharethrough is a long-established native advertising technology company offering a supply-side platform purpose-built for programmatic native, now operating under Equativ following its merger history with District M. Its core product, Sharethrough for Publishers, functions as a supply-side platform specifically for managing a publisher’s full native advertising revenue stack, rather than a single plug-and-play widget.
It’s built to integrate into existing programmatic and header bidding setups as a dedicated native demand source. Given its enterprise orientation and history of mergers and acquisitions in the ad-tech space, it’s best suited to publishers with an existing, mature programmatic infrastructure rather than a first native network for a growing blog.
Requirements for Publishers
- Established publisher with existing programmatic/header bidding infrastructure
- Commercial agreement required; not an instant self-serve signup
- Ad quality and brand-safety compliance
- Sufficient technical resources for SSP-level integration
Comparison Table: Best Native Ad Networks for Publishers
The table below compares the best native ad networks for publishers, helping you quickly evaluate their key features and choose the right option for your website.
| Network | Founded | Best For | Min. Payout | Payment Frequency |
|---|---|---|---|---|
| Bitmedia | 2014 | Crypto/Web3 publishers | $50 | Net-15 |
| HilltopAds | 2013 | Global traffic | $20+ | Weekly, Net-7 |
| AdMaven | 2015 | Alternative formats | Varies | Varies |
| Adsterra | 2013 | Fast approval | $100 | Weekly |
| Push.House | 2018 | Push-native hybrid | $50 | Weekly |
| Partners.House | 2020 | Multi-format sites | $50 | Weekly |
| PropellerAds | 2011 | High-volume traffic | $5 | Weekly |
| Outbrain | 2006 | Premium editorial | No fixed minimum | Monthly |
| Taboola | 2007 | Large-scale discovery | $50 | Monthly |
| Revcontent | 2013 | Quality demand | $50 | Monthly |
| TripleLift | 2012 | Programmatic native/video | Contract-based | Contract-based |
| AdNow | 2011 | Small/mid blogs | $50 | Weekly or Monthly |
| MGID | 2004 | AdSense alternative | $50–$100 | Net-30 |
| Nativo | 2010 | Premium storytelling | $100 | Net-30 |
| Adyoulike | 2011 | European premium publishers | Contract-based | Monthly |
| ExoClick | 2006 | Entertainment traffic | $20 | Weekly, Net-7/15 |
| ClickAdu | 2014 | Format flexibility | $50 | Weekly or Monthly |
| EvaDav | 2017 | Mobile-first | $10–$20 | Weekly |
| Media.net | 2010 | Contextual-native hybrid | $100 | Net-30 |
| Sharethrough | 2008 | Enterprise programmatic | Contract-based | Contract-based |
Which Native Ad Network Fits Your Site?
People ask this constantly, and the honest answer is that “best” depends entirely on your traffic size and niche. Here’s how I’d sort the 20 networks above by publisher type:
- New or small blogs: AdNow, PropellerAds, HilltopAds, EvaDav no hard traffic minimums, fast approval
- Crypto and finance content: Bitmedia
- Entertainment and mainstream traffic: ExoClick, ClickAdu, Adsterra
- Premium editorial with major scale: Outbrain, Taboola, Nativo, Sharethrough
- Quality mid-tier publishers: Revcontent, MGID, Media.net
- Mobile apps and mobile-first sites: EvaDav, Push.House
- Existing header bidding/programmatic stacks: TripleLift, Sharethrough
Who Should Avoid Native Ads?
Native isn’t the right monetization layer for every site, and I’d rather tell you that upfront than have you waste a week integrating widgets that hurt more than they help.
- Sites built on visual portfolios or photography native recommendation trays interrupt a visual-first browsing experience more than a well-placed display banner would.
- Extremely low-traffic sites (under a few thousand monthly visits) most networks will still approve you, but the revenue won’t be meaningful enough to justify the added page weight and third-party scripts until traffic grows.
- Sites where trust and editorial purity are the entire value proposition think medical, legal, or financial advice sites where any “sponsored content” tray, however clearly labeled, can undermine the credibility that’s actually driving your traffic.
- Publishers already running an aggressive ad stack stacking native on top of heavy display, pop, and push inventory usually just cannibalize clicks between formats rather than adding net new revenue.
If any of these describe your site, focus on optimizing your existing display or affiliate monetization first before adding native into the mix.
Conclusion
Frequently Asked Questions (FAQs)
What is a native ad network?
A native ad network connects publishers with advertisers to deliver ads that visually match a site’s content and layout, rather than standing apart as a traditional banner. This improves engagement while keeping the reading experience intact.
How do I choose the best native ad network for my website?
Match the network to your actual traffic scale and niche first. Sites under a few million monthly pageviews should start with accessible networks like AdNow, MGID, or HilltopAds rather than applying directly to Outbrain or Taboola, which expect significant established scale.
Are native ads suitable for small publishers?
Yes. Networks including AdNow, PropellerAds, HilltopAds, and EvaDav have no hard traffic minimum and are built specifically to onboard smaller and newer sites, unlike premium platforms like Outbrain or Nativo.
How are payments processed across native ad networks?
Most networks pay via PayPal, wire transfer, or Payoneer, with some also supporting cryptocurrency. Payout schedules range from weekly (HilltopAds, Adsterra, ExoClick) to Net-30 (MGID, Nativo, Media.net), so cash-flow needs should factor into which network you prioritize.
Can I run multiple native ad networks on the same website?
Yes, and it’s common practice — for example, running MGID or AdNow alongside AdSense, or layering PropellerAds as fill for unsold native inventory. Just avoid stacking multiple competing native widgets on the same page, which hurts both user experience and per-widget performance.
What’s the difference between “true native” and recommendation-widget native ads?
True native ads (Nativo, TripleLift, Sharethrough) are built to visually match a publisher’s actual content format precisely. Recommendation-widget native ads (Taboola, MGID, Revcontent) present sponsored content in a clearly separated “you may also like” tray. Both are labeled as native, but they look and perform differently for readers.
Do native ads hurt page speed or Core Web Vitals?
They can, if implemented carelessly. Native widgets load third-party JavaScript, which adds to your page weight and can affect metrics like Largest Contentful Paint if the widget loads render-blocking scripts above the fold. Load widgets asynchronously and place them below the fold or after the main content wherever possible.
Is native advertising better than display advertising for publishers?
Neither is universally “better” — they solve different problems. Native typically earns higher click-through rates and fits editorial content more naturally, while display can offer stronger raw impression volume and simpler implementation. Most established publishers run both side by side rather than choosing one exclusively.
What traffic quality do native ad networks look for?
Nearly every network in this list checks for original, non-incentivized traffic with no bot activity. Premium networks like Outbrain, Taboola, and Nativo add a scale and editorial-quality bar on top of that baseline; accessible networks like AdNow or HilltopAds mainly just confirm the traffic is legitimate.
How long does it take to get approved by a native ad network?
This varies significantly by network. Self-serve platforms like ExoClick or ClickAdu often approve sites within 24–48 hours. Premium, application-based networks like Outbrain, Taboola, or Nativo can take longer and may involve back-and-forth review, since they’re evaluating editorial fit as much as traffic numbers.
