Affiliate marketing has emerged as a reliable source of income for content creators, bloggers, and digital marketers worldwide. Among the vast array of affiliate niches, website builder affiliate programs are proving to be one of the most lucrative. These programs allow affiliates to earn commissions by promoting platforms that empower users to create professional websites with ease. Whether you’re an experienced marketer or just starting, the opportunities in this niche are immense, thanks to the increasing reliance on digital presence.
Website builders are platforms or tools designed to simplify the website creation process. They enable individuals and businesses to design professional-looking websites without requiring extensive technical skills like coding. As the demand for affordable and user-friendly website-building solutions continues to grow, so does the potential for affiliates to earn steady, long-term income by recommending these platforms.
This comprehensive guide delves into everything you need to know about website builder affiliate programs. We’ll explore their working mechanism, why they are a lucrative choice, effective strategies for success, and a detailed analysis of the top 15+ programs in 2024.
How Website Builder Affiliate Programs Work
Website builder affiliate programs are simple yet effective. They follow a structured model designed to reward affiliates for driving traffic and conversions. Here’s a detailed breakdown of how they work:
Sign-Up Process
The journey begins with affiliates registering for the affiliate program of their chosen website builder. This involves filling out an application with details about their promotional strategies, audience, and digital channels. Approval times may vary, but many programs have streamlined processes to onboard affiliates quickly.
Access to Affiliate Links
Once approved, affiliates receive a unique affiliate link or tracking code. This link is crucial as it identifies referrals and tracks their activity, ensuring affiliates get credited for their efforts.
Promotion Through Multiple Channels
Affiliates then use the affiliate link to promote the website builder. Common promotional methods include:
- Blog posts: Writing detailed tutorials, product reviews, and comparisons.
- Social media: Sharing engaging posts or running paid advertisements.
- Video content: Creating YouTube tutorials or walkthroughs showcasing platform features.
- Email campaigns: Reaching out to subscribers with special deals or promotions.
Referral and Conversion Tracking
When a user clicks on the affiliate link and performs a desired action—such as signing up for a trial, purchasing a plan, or subscribing to premium services—the affiliate earns a commission. Many programs provide real-time dashboards to monitor clicks, sign-ups, and earnings.
Payout Structure
Commissions are typically disbursed on a recurring or one-time basis:
- One-time payments: A lump sum for every conversion.
- Recurring commissions: A percentage of the referred user’s subscription for as long as they remain a paying customer.
Why Choose Website Builder Affiliate Programs?
The website builder niche is not only profitable but also sustainable, making it an excellent choice for affiliates. Here’s why you should consider diving into this niche:
High Demand in a Growing Industry
As the internet becomes central to business operations, creating a professional online presence is non-negotiable. From startups to large enterprises, everyone needs a website. Website builders cater to this demand, providing a user-friendly solution for non-technical users. This evergreen demand ensures affiliates have a steady stream of potential customers.
Attractive Commission Structures
Website builder affiliate programs offer some of the most competitive commission rates in the affiliate marketing world. Affiliates can earn anywhere from 20% to 50% per sale, with several programs offering recurring commissions that guarantee passive income for years.
Easy to Promote Across Niches
Website builders appeal to a wide variety of audiences, including entrepreneurs, freelancers, small businesses, bloggers, and eCommerce store owners. This versatility makes it easier for affiliates to find a target market and craft tailored marketing strategies.
Global Reach
Website builders are used worldwide, allowing affiliates to tap into international markets. Many programs support multiple currencies and languages, further broadening the potential audience.
Diverse Content Opportunities
Promoting website builders allows affiliates to create a wide range of content, from how-to guides and product reviews to comparison articles and video tutorials. This flexibility ensures there’s always fresh and engaging content to share.
Strategies for Success in Website Builder Affiliate Marketing
Succeeding in this niche requires more than just signing up for a program. Here are proven strategies to maximize your earnings:
Select High-Quality Programs
Choose programs that align with your audience’s needs and preferences. Look for platforms with high conversion rates, recurring commissions, and robust affiliate support. Research the program’s reputation and ensure it provides tools like banners, analytics, and marketing materials.
Create In-Depth, High-Value Content
Valuable content drives conversions. Focus on:
- Tutorials: Write step-by-step guides on creating websites using the builder.
- Product Reviews: Share unbiased reviews highlighting key features and benefits.
- Comparisons: Compare website builders to help users make informed decisions.
- Leverage Search Engine Optimization (SEO)
Use relevant keywords like “best website builder affiliate programs,” “top website builders for beginners,” and “website builder reviews” to improve your content’s visibility on search engines.
Utilize Visual Content
Platforms like YouTube and Instagram are excellent for promoting website builders. Create video tutorials demonstrating features or showcasing before-and-after results of websites built using the platform.
Build and Nurture an Email List
Offer lead magnets like free templates or eBooks to grow your email list. Share regular updates and exclusive deals to keep your audience engaged and drive conversions.
Provide Incentives
Attract potential customers by offering bonuses such as exclusive guides, discounts, or free consultations when they sign up using your affiliate link.
Top 15 Best Website Builder Affiliate Programs in 2025
Here’s a curated list of the top website builder affiliate programs for 2025:
- AWeber
- ConvertKit
- Unbounce
- Typeform
- Brevo
- CJ Affiliate
- GetResponse
- Pabbly
- Constant Contact
- Systeme.io
- Instapage
- Leadpages
- eBay Partner Network
- Teachable
- ClickBank
1. AWeber Affiliate Program
AWeber is a leading email marketing and automation platform that empowers businesses and entrepreneurs to connect with their audiences effectively. Designed with features like drag-and-drop email editors, pre-built templates, and analytics, AWeber simplifies email marketing for businesses of all sizes. Their affiliate program provides an excellent opportunity for experienced marketers to earn substantial income by promoting a trusted tool in the industry.
Features
- Comprehensive tools for email marketing, including automation and campaign tracking.
- Affiliate resources such as newsletters, marketing materials, and real-time performance tracking.
- A trusted platform used by thousands of businesses globally.
Commission Structure
- 30% recurring commission for fewer than 10 referrals.
- 40% recurring commission for 10-50 referrals.
- 50% recurring commission for over 50 referrals.
Cookie Duration: 365 Days
Unique Advantage
AWeber stands out as a high-ticket affiliate program with excellent earning potential. For example, referring 50 customers who each subscribe at $29.99/month can yield $9,000 in annual commissions. With its recurring commission structure, AWeber ensures long-term earnings for affiliates.
2. ConvertKit Affiliate Program
ConvertKit is a powerful email marketing platform designed for creators, bloggers, and entrepreneurs. Its intuitive interface and advanced features make it a go-to solution for those looking to grow their audience through email campaigns.
The platform offers tools for creating customizable landing pages, automated email sequences, and detailed subscriber analytics, enabling users to engage with their audience effectively. ConvertKit’s affiliate program is an excellent choice for affiliates targeting creative professionals, offering competitive commissions and extensive resources to help maximize conversions.
Features
- Tools for creating forms, landing pages, and email sequences.
- Trusted by content creators and bloggers for its ease of use.
- Extensive resources for affiliates, including tutorials and marketing assets.
Commission Structure
- 30% recurring commission for 24 months for each paying customer.
Cookie Duration: 90 Days
Unique Advantage
ConvertKit caters to a niche audience of creators, making it easier for affiliates to target users who need a reliable email marketing tool. With pricing that ranges from $9 to $2,000 per month, affiliates have significant earning potential.
3. Unbounce Affiliate Program
Unbounce is a premier landing page platform that helps businesses and marketers create high-converting pages without coding. Renowned for its drag-and-drop builder, A/B testing tools, and integrations, Unbounce is trusted by top companies like LinkedIn and KAYAK.
The platform also offers smart features like dynamic text replacement and conversion tracking, enabling users to create personalized, results-driven campaigns. Its affiliate program offers recurring commissions and attractive incentives for marketers and agencies, along with access to detailed analytics and promotional resources to boost performance.
Features
- Drag-and-drop editor for creating landing pages quickly.
- Built-in tools for A/B testing and conversion optimization.
- Real-time tracking dashboard for affiliates.
Commission Structure
- 25-35% recurring commission per referral.
- Referred users get a 20% discount on their first three months.
Cookie Duration: 60 Days
Unique Advantage
Unbounce’s recurring commission structure, combined with its reputation among major brands, ensures high conversions. Affiliates benefit from a dedicated support team and promotional materials to maximize earnings.
4. Typeform Affiliate Program
Typeform revolutionizes the way businesses collect data by offering visually appealing and interactive forms. From surveys and quizzes to lead generation forms, Typeform makes data collection simple and engaging. Its intuitive interface and seamless integrations with tools like Slack, HubSpot, and Google Sheets make it a versatile choice for businesses of all sizes. Their affiliate program is beginner-friendly and rewarding, offering competitive commissions and comprehensive marketing materials, making it a top choice for new affiliates.
Features
- Versatile use cases, including surveys, quizzes, and video forms.
- PartnerStack platform for reliable tracking and payouts.
- Marketing materials to support affiliates.
Commission Structure
- $20 fixed commission for each new paid plan.
- 15% recurring monthly commission for every active subscriber.
Cookie Duration: Not Disclosed
Unique Advantage
Typeform’s interactive design and low starting price ($25/month) make it easy to promote to businesses and individuals alike. Affiliates benefit from both upfront and recurring commissions.
5. Brevo (formerly Sendinblue) Affiliate Program
Brevo, previously known as Sendinblue, is an all-in-one digital marketing platform offering email, SMS, and WhatsApp marketing solutions. Designed to streamline communication and customer relationship management, Brevo is ideal for small businesses and enterprises alike.
The platform also provides advanced automation tools, detailed analytics, and customizable templates to help businesses optimize their marketing strategies. Their affiliate program combines generous payouts with comprehensive tracking, along with robust support and resources to ensure affiliates achieve their earning potential.
Features
- Integrated email and SMS marketing tools.
- Automation features for advanced marketing campaigns.
- PartnerStack integration for seamless affiliate management.
Commission Structure
- €5 (~$5) per free account referral.
- €100 (~$107) per paid subscription.
Cookie Duration: 90 Days
Unique Advantage
Brevo’s dual-commission structure allows affiliates to earn for both free and paid referrals. With its affordable pricing and global appeal, Brevo is easy to promote to a diverse audience.
6. CJ Affiliate (Commission Junction)
CJ Affiliate, formerly Commission Junction, is one of the largest and most established affiliate networks globally. It connects affiliates with top-tier brands across various industries, providing an extensive range of products to promote.
The platform is trusted by major global names such as CNN, Office Depot, and Bed Bath & Beyond, making it a reliable choice for affiliates. With its robust tracking and reporting tools, CJ Affiliate ensures a seamless experience for marketers, offering real-time performance insights and a user-friendly dashboard to maximize affiliate success.
Features
- Access to global brands like CNN and Office Depot.
- Advanced tracking and analytics tools for affiliates.
- Diverse product categories to suit multiple niches.
Commission Structure
- Varies by merchant and product.
Cookie Duration: Varies by merchant.
Unique Advantage
CJ Affiliate offers unparalleled variety and flexibility. Affiliates can work with multiple brands within the same platform, catering to a broad audience and maximizing earning potential.
7. GetResponse Affiliate Program
GetResponse is a versatile platform offering email marketing, CRM, and webinar hosting solutions. With tools for automation, landing page creation, and analytics, GetResponse is ideal for small businesses and freelancers. The platform also features advanced marketing solutions like e-commerce integrations, lead scoring, and personalized email campaigns to drive engagement.
Their affiliate program provides two options: recurring commissions or one-time payouts, along with robust affiliate resources, dedicated support, and a 120-day cookie window for effective tracking.
Features
- All-in-one solution for email marketing and CRM.
- Extensive resources for affiliates, including banners and guides.
- Customizable commission options.
Commission Structure
- 33% recurring commission for monthly plans.
- $100 per sale under the bounty program.
Cookie Duration: 120 Days
Unique Advantage
GetResponse allows affiliates to choose between recurring income and one-time payments, making it flexible for different marketing strategies.
8. Pabbly Affiliate Program
Pabbly offers a suite of marketing tools, including workflow automation, form building, email marketing, and subscription billing. The platform is designed to simplify business processes, making it an excellent choice for small businesses and entrepreneurs seeking efficiency and scalability. Known for its lifetime recurring commissions, Pabbly’s affiliate program is one of the most attractive options for marketers targeting small businesses and entrepreneurs. Affiliates also benefit from extensive resources, a user-friendly dashboard, and the ability to promote a versatile product lineup across multiple channels.
Features
- Workflow automation and email verification tools.
- Lifetime recurring commissions on sales.
- Dashboard for tracking affiliate performance.
Commission Structure
- 30% recurring commission on all sales.
Cookie Duration: 365 Days
Unique Advantage
Pabbly’s lifetime commission model ensures long-term earnings for affiliates, making it one of the most lucrative programs in the B2B niche.
9. Constant Contact Affiliate Program
Constant Contact is a trusted name in email marketing, catering specifically to small businesses and entrepreneurs. With its simple interface and powerful tools, it helps users create effective email campaigns and advertisements.
The platform also offers features like e-commerce integrations, list-building tools, and marketing automation to enhance campaign performance. The affiliate program rewards affiliates with fixed commissions for every new referral, along with access to promotional materials and dedicated affiliate support to maximize conversions.
Features
- Tools for email marketing, social media ads, and eCommerce.
- Comprehensive promotional resources for affiliates.
- Dedicated account managers for support.
Commission Structure
- $105 per new customer referral.
Cookie Duration: 120 Days
Unique Advantage
Constant Contact’s fixed commission model ensures predictable income, while its focus on small businesses makes it easy to target a specific audience.
10. Systeme.io Affiliate Program
Systeme.io is an all-in-one platform designed to help entrepreneurs launch and manage their online businesses. From email marketing to online courses, Systeme.io offers everything needed for digital success. The platform also includes tools for sales funnels, membership site creation, and automation, making it a comprehensive solution for business growth. Their affiliate program is beginner-friendly with no application requirements, offering lifetime commissions and extensive resources to help affiliates succeed effortlessly.
Features
- Tools for online course creation, email marketing, and funnel building.
- Comprehensive affiliate tracking system.
- Lifetime commissions on referred customers.
Commission Structure
- 60% recurring lifetime commission for sales.
Cookie Duration: 365 Days
Unique Advantage
Systeme.io’s lifetime recurring commission model is unmatched, making it a top choice for affiliates targeting online business owners.
11. Instapage Affiliate Program
Instapage is a leading platform for creating high-converting landing pages. With its intuitive design and integration capabilities, Instapage is trusted by marketers and businesses worldwide. The platform offers advanced features such as heatmaps, A/B testing, and personalization tools, enabling users to optimize their campaigns for maximum ROI.
The affiliate program is tailored for content creators and bloggers targeting small-to-medium enterprises (SMEs) looking for effective landing page solutions, offering a 50% commission for the first month and 30% recurring thereafter, along with promotional resources and detailed tracking tools.
Features
- Drag-and-drop landing page builder for easy customization.
- A/B testing to optimize performance.
- Integration with popular marketing tools like Google Analytics and Salesforce.
Commission Structure
- 50% commission for the first month of a new customer’s subscription.
- 30% recurring commission for every subsequent month.
Cookie Duration: 120 Days
Unique Advantage
With prices ranging from $79 to $239 per month, Instapage affiliates can earn significant income, especially with recurring commissions. The platform’s reliability and reputation among SMEs make it easy to promote.
12. Leadpages Affiliate Program
Leadpages is a powerful tool for creating websites and landing pages optimized for lead generation. Its focus on simplicity and conversion-friendly designs makes it a favorite among startups, freelancers, and digital marketers. The platform offers features like A/B testing, drag-and-drop customization, and integrations with popular marketing tools, ensuring seamless campaign execution. The affiliate program is open to both beginners and experienced affiliates, offering competitive recurring commissions, a 90-day cookie window, and a range of promotional resources to maximize success.
Features
- Tools for website creation, landing pages, and pop-ups.
- Comprehensive training and promotional materials for affiliates.
- High-converting designs for users across various industries.
Commission Structure
- Earn 10-50% recurring commission per new customer.
Cookie Duration: 90 Days
Unique Advantage
Leadpages’ flexibility in commission rates allows affiliates to earn based on performance. Its popularity and wide range of tools make it appealing to a broad audience, ensuring high conversion rates.
13. eBay Partner Network
The eBay Partner Network connects affiliates with one of the world’s largest e-commerce platforms. With over a billion listings, eBay provides an opportunity to promote products across countless categories, from electronics and fashion to collectibles and home goods.
Affiliates can earn commissions through various promotional methods, including blogs, social media, and email marketing. Its advanced tracking tools, international reach, and flexible promotional options make it an ideal choice for content creators and bloggers in the e-commerce niche looking to diversify their income streams.
Features
- Access to a vast product catalog across various industries.
- A trusted global brand with high consumer recognition.
- Flexible promotional methods, including blogging, social media, and email marketing.
Commission Structure
- Commission rates vary by product category based on eBay’s rate card system.
Cookie Duration: 24 Hours
Unique Advantage
eBay’s international presence and wide-ranging product categories allow affiliates to target almost any audience. While the cookie duration is short, the platform’s popularity ensures high traffic and conversion rates.
14. Teachable Affiliate Program
Teachable is the leading platform for online course creation, catering to entrepreneurs, educators, and businesses. Its tools make it easy for users to create, market, and sell courses, offering features like customizable templates, payment processing, and analytics to track performance.
The platform also supports webinars and coaching programs, making it a comprehensive solution for knowledge-based businesses. The affiliate program rewards affiliates who refer creators looking to monetize their knowledge, providing competitive commissions, detailed performance tracking, and promotional resources to ensure success.
Features
- Intuitive course creation tools with integrated payment processing.
- Monthly updates on affiliate sales and performance.
- Access to promotional resources, including banners and content templates.
Commission Structure
- Earn up to 30% recurring commission for 12 months per referred customer.
Cookie Duration: 30 Days
Unique Advantage
Teachable’s niche focus on online courses ensures targeted promotions. Affiliates can earn substantial income as the platform caters to high-value customers, with pricing reaching hundreds of dollars per month.
15. ClickBank Affiliate Program
ClickBank is a leading affiliate marketing network offering products in niches like health, fitness, and digital goods. Its platform connects affiliates with merchants looking for promoters, making it a versatile choice for marketers across various industries.
With a global reach and thousands of high-converting products to choose from, ClickBank provides unparalleled earning opportunities. Affiliates benefit from competitive commission rates, reliable payouts, and access to extensive training resources to maximize their success.
Features
- Vast marketplace with thousands of products to promote.
- Tools for tracking performance and optimizing campaigns.
- Dedicated support for affiliates, including community forums and tutorials.
Commission Structure
- Commission rates vary based on the merchant and product, typically offering CPA or revenue share models.
Cookie Duration: 60 Days
Unique Advantage
ClickBank’s variety ensures there’s something for every niche. Affiliates can choose high-converting products, making it a versatile and profitable affiliate network.
Conclusion
Website builder affiliate programs offer immense potential for earning a steady income in 2024. With the growing demand for online presence, these platforms provide an evergreen niche that affiliates can capitalize on. By choosing the right programs, crafting valuable content, and employing effective promotion strategies, you can build a sustainable income stream. The programs listed above cater to diverse audiences and offer attractive commission structures, making them ideal for both beginners and experienced marketers.
Freqyently Asked Questions (FAQs)
What is the best website builder affiliate program for beginners?
Wix is beginner-friendly due to its high commissions and easy promotion.
Do website builder affiliate programs offer recurring commissions?
Yes, programs like Weebly and Duda provide recurring commissions.
How do I get approved for affiliate programs?
Submit your application with details about your marketing strategy and audience.
Can I promote multiple website builder affiliate programs?
Yes, you can promote multiple programs to diversify your income.
What content works best for website builder promotions?
Tutorials, reviews, and comparison articles perform exceptionally well.
