Similarweb:
Similarweb is an innovative business tool that provides an in-depth analysis of your business competitors’ marketing strategy, your audience engagement criteria, and other market insights that may help you benefit from your own business. It is basically a business intelligence tool that helps you stay on top of the market scope and work on the business strategies that may help you benefit in making a good sale and increase your profit. So if you’re looking for a tool that can help you analyze your competitor’s business strategies and thus concoct your own schemes, accordingly, helping you gain the upper hand, then this is the tool for you.
Introduction:
The company’s Headquarters is based in Tel Aviv, Israel. Similarweb had its inception back in 2007 and has since accumulated over 16% in annual revenue in 2021. It has acquired thousands of daily customers and that number has since been increasing. Which is just a testament to its longevity and usefulness.
Similarweb is the solution you need to make a positive impact on your business. By utilizing the tools and features at its disposal, you can make the necessary decisions to better your marketing and business strategies. You can analyze your audience’s movements, figuring out what their preferences are and how to increase your overall traffic. While at the same time you can take a look at your business opponent’s movements and change your next steps accordingly, e.g., you can find out what their product release strategy is and adjust your own release dates in coalition with them or at some other time if you fear your sales might plummet.
But to say that Similarweb is a spying tool would be a disservice as it is anything but. It is more a deep analysis tool that makes you more cohesive in your business marketing and sales pitch. You can keep track of what the current trends are through Similarweb and what the most opportune time would be to make an executive decision. These are the things that Similarweb excels in. Not peeping through a window at what your competitors are doing.
To accomplish this analytic feat, Similarweb employs the use of multiple tools that allow for an in-depth exploration of your business endeavors and your viewer preferences.
Dashboard:
Similarweb has a visually pleasing dashboard comprised of some of the best and most insightful features that provide an in-depth analysis of websites and businesses. The tools and features allow users to survey a side-by-side comparison of their work with others and find any discrepancies that may have otherwise alluded them. Making for quick work as the user can make the necessary changes through the tools and features that are just a click away.
Interface:
With the number of features that are offered by Similarweb, one would assume that the interface is littered with them all haphazardly strewn about, creating a mess of an interface. But that would be really further from the truth as Similarweb has a visually pleasing and easy-to-use interface as they have prepackaged every aspect of its features in a compact but still comprehensive way. Every aspect of their interface is concise yet it does not renege on quality either.
You can easily navigate their platform as it is user-simplistic and all parts of it come with their labels, so you won’t be misled either. All the information you require is made readily available to you at all times. Every feature within arm’s reach, as they say.
Key Features:
Similarweb has a plethora of features that excel in every field necessary for a fully detailed analysis of the digital market and how to maneuver it strategically. Some of the key features that are made most use of are given below:
1- Traffic Overview:
This feature of Similarweb allows users to get a total breakdown of a website’s activities. All you will have to do is enter the URL of the website whose engagements you want to check, after that, you will be given a complete overview of their user engagements, the amount of traffic they receive, and the click-per-view rate of that particular website. This can be useful in a number of ways as you scope out either your own website traffic rate or some other website.
2- Referrals:
The Referrals feature allows users to find out the exact rate of viewers that have visited your website not from any online ad, but through chance occurrence or through a referral. You will be given an exact percentile of these non-ad-related views and what their sources are.
3- Engagement Metrics:
Through engagement metrics, you will be given a detailed listing of average visit duration, bounce rate, and page views. All of these metrics will be listed in percentile, showing you the exact numbers through Similarweb’s expert tracking capabilities.
4- Traffic Sources:
In Traffic Sources, Similarweb provides you with a full breakdown of your traffic sources and where they originated from. The listings are down in percentages and are categorized in six different portions: Direct, Referrals, Search, Social, Mail, and Display. You will be provided with this detailed information so that you can gauge for yourself which areas are your strongest and what parts you should improve on if you wish to increase your website’s traffic.
5- Total Visits:
The useful part about the Total Visits feature is that it allows users to find out the total amount of visitations they got on their website on a month-to-month basis. With an accurate graph chart depicting the highs and lows of their viewer engagements over six months in time. As for what you can find out about your competitor’s views, that is when it reneges a little bit as you won’t be able to see the complete total amount of their daily or monthly visits, but a vague, but accurate, traffic amount depicted in levels, which can still be used to figure out where you stand in the marketing industry compared to others.
6- Audience Interests:
With the use of the audience interests feature, users can find out what kind of trends are more popular these days, especially among their own audience. Through this tool, you can find out what kind of niches your audience likes and what their general preferences are, allowing you to change or upgrade your products accordingly to cater to their likes/dislikes.
7- Display Advertising:
By using Display Advertising, you can find out who the top people are in the game, and what are the top ad networks are being used to publish ad campaigns for various other sites and companies. You can see the overall metric of their workings online.
8- Keyword Database:
The Keyword Database may not be the most accurate out there, but it certainly gets the point across and allows users to figure out what kinds of trends and preferences are in these days. Of course, the keywords being presented will be numerous, and to lock down on what is and isn’t accurate according to the times is a lengthy and time-consuming task, but it is there for users to make use of if they want.
9- Social:
The Social feature of Similarweb can be used specifically to find out which social media platforms your competitors are making use of to promote their business and their brand. It can give you a full analysis of which sites they are using most for their marketing strategies and which sites are bringing them the most benefits in terms of profits. And by finding this information, you too can make use of such social media strategies to further your business endeavors.
10- Also Visited Websites:
Similar to Audience Interests, Also Visited Websites feature allows you to find out where your target audience likes to browse. The websites that suit their interests and you can make use of this information to further bring categoric and minute changes to your products or content.
Other:
And while there are a lot of other features involved in Similarweb, such as the Top Destination Sites, Search Display, Top Referring Sites, etc. All of which provide some medium of analyzed data that can help you further find out what your niche is if you haven’t already, and what steps your competitors are taking to keep up in the business world. And by making use of these features, you too can keep up.
That is the best thing about Similarweb, that it has locked into what kind of detailed analysis business individuals, publishers, or marketers may require to work on their own separate ventures. And the data that it provides them is extremely accurate, so that is another plus point in Similarweb’s favor.
Similarweb Price:
Similarweb is such a well-integrated business tool and after all the heavy-handed features that they are willing to provide, one would immediately move towards acquiring such a tool for their own business management strategy making. So for people willing to make use of their services, they will be pleased to know that there are several pricing plans set in place for people and their individualistic requirements.
Firstly, the best part is that Similarweb has a free plan set in place as well.
Following are the details of the pricing plan offered:
- Free Trial: The free trial period lasts up to 7 days, and you can make use of various Similarweb services. You won’t have to add in your billing or credit card information to make use of the trial period either.
- Free Version: Similarweb offers a free version of their services as well. But the free version has a limited number of features you can make use of, for example, you can only use the basic traffic analytics insights feature and see the most visited websites traffic using this version.
- Pro Plan: The premium Similarweb plan starts off with a whopping $199/month and eventually goes up to $799/month. And although it might be pricey, the excellent quality services that it provides more than make up for the exorbitant price range.
- Custom Plan: The custom plan comes under user requirement criteria and users can change it according to their needs.
Pros and Cons:
As with all products, one must assess the pros and cons of that product. As such, Similarweb is no exception as it has a plethora of great qualities about it that makes it quite attractive for users who wish to make use of its in-depth analyses and turn the tide of their marketing strategies so that they can get ahead of their competitors. And in that regard, it is an extremely efficient tool.
But it isn’t without faults and that is what we will be discussing. Similarweb has a lot of pros, but at the same time, it has a number of flaws as well.
Pros:
Similarweb offers its users a great interface with a visual dashboard that is laden with excellent analysis features that are extremely high-tech and provide careful and accurate insights into the online working environment. This tool comes in handy for business individuals hoping to gauge their opponents and their work strategies so that they can come up with their own lucrative marketing strategies. All of this is made possible through Similarweb’s careful analyses.
All the data insights they provide are detailed and comprehensive, yet they do not clutter the interface but are instead delivered in concise packages that are easy to take in.
With its expert services, not to mention how many these services are, Similarweb is a great tool for any business individual to possess, no matter the scope of their business.
Cons:
The only problem we have for Similarweb is that all of its data insights come from web sources and not mobile sources and that makes their traffic insights seem a bit less accurate.
Conclusion:
The final consensus seems to be that Similarweb is an excellent business intelligence tool that can help businesses flourish with its expert marketing analyses criterion. It may be a bit pricey, but it fully delivers on its money with a bevy of features that provide phenomenal SEO optimization and business marketing information to its users.
For marketers and publishers hoping to get that additional insight into their opponents’ business consensus, and to figure out their viewer preferences and requirements, this is the tool for them. Allowing them to make fruitful business decisions in the future. They have plenty of mobile insights (not mostly web) thanks to AppAnnie data acquisition.
