The average Facebook Ads CTR Benchmark is approximately 1.71% for traffic campaigns and 2.59% for lead-generation campaigns, based on the latest broad industry benchmark data available entering 2026. CTR varies significantly by industry: shopping, collectibles, and gifts average about 4.13%, travel 2.76%, and sports and recreation 2.60%, while finance and insurance average 0.98% and automotive … Continue reading Facebook Ads CTR Benchmarks by Industry (2026) | uCompares