Binom is a self-hosted affiliate tracking software built for speed, processing clicks in 5 to 30 milliseconds regardless of traffic volume, with pricing starting at $99/month for its current v1 plan. It’s best suited for affiliates and media buyers running high-volume campaigns who want flat-rate pricing with no per-click fees, rather than beginners looking for a lightweight, low-cost option.
Binom has been in the affiliate tracking space since 2015, and in that time it’s become one of the most widely used self-hosted trackers among performance marketers. This review covers what it does, what it actually costs today, and where it falls short.
Binom Tracker: Quick Facts
| Detail | Info |
|---|---|
| Website | binom.org |
| CEO | Roman Ignatiev |
| Company Size | 11-50 employees |
| Founded | 2015 |
| Industry | Computer Software |
| Specialty | Affiliate Tracker |
| Monthly Starting Price | $99 |
| Head Office | Saint Petersburg |
| Type | Privately Held |
What Is Binom?
Binom is a self-hosted click tracker designed for affiliate marketing professionals who manage high volumes of traffic across multiple campaigns, offers, and landing pages. Unlike cloud-based trackers that charge based on click volume, Binom uses flat-rate licensing, meaning you pay the same price whether you’re processing a thousand clicks a month or a billion.
The company is privately held, headquartered in Saint Petersburg, with 11 to 50 employees, and led by CEO Roman Ignatiev. It was originally built by a team of affiliate marketers for their own campaigns before opening up to the wider market, which is part of why its feature set leans heavily toward the workflows real media buyers actually use, rather than generic analytics dashboards repurposed for tracking.
So, to sum it all up with Binom Tracker, affiliate marketing becomes more profitable and easier for you and your business. It provides modern solutions to all of your problems using its outstanding resources and optimization that have made its name between all the competition currently occurring in the self-hosted marketplace.
System Requirements
Binom is available in two fundamentally different setups, and picking the right one matters more than most reviews mention:
- Binom v1 runs on PHP 5+ with MySQL, MariaDB, or Percona, and requires you to manage your own server environment
- Binom v2, rebuilt from the ground up in late 2023, runs on ClickHouse instead of traditional MySQL, supports up to 260 million clicks per day on a single server, and generates reports up to 30 times faster than v1
- Binom Cloud removes the server-management requirement entirely, Binom hosts and maintains the infrastructure for you, at a higher price point
If you’re installing on your own VPS, note that Binom runs specifically on Ubuntu, not CentOS or Debian, a detail worth confirming before you provision a server, since installing on the wrong OS is a common setup mistake.
What Are the Advantages of Choosing Binom Tracker?
Binom Tracker provides its users with the following advantages.
1- The Modern Way to Handle Your Traffic:
Handle traffic in a completely new way and earn more using advanced traffic distribution. Binom tracker is aware of how to inform the landing pages about all the clicks and offers that the users have not converted to yet. Increase your frequency caps through the Binom tracker to achieve greater profit. It completes such feats using the following features
- Rules and pathing system integrated with more than 20 metrics with the addition of IP-range, uniqueness, proxy, and time of the day.
- Easily change the distribution weights of all of your campaigns using the rotations.
- Send users to landing pages that they haven’t visited yet and earned more through it.
- Create the perfect funnel by sending traffic to specific paths of landing pages and send the clicks of one campaign to others.
2- Reporting and Campaign Optimization:
Analyzing all of your campaigns becomes the easiest when using Binom. Instantly find out all of the profitable segments of your campaigns using the search, filters, drill-down function, and marking reports on a multi-level. Binom Tracker takes your optimization to the next stage. Use the quick access and saved filters for reports to manage your campaigns comfortably. With these filters making the best decisions becomes far easier. Binom Tracker provides you the following perks
- No need to wait for reports as most of the reports generate instantly and save your much needed time.
- Make the quickest and easiest decisions using the filtering systems and data analysis.
- Get every bit of information about your traffic by using the advanced data points and 20+ analytical reports.
- Gain additional insight using the cross- campaign analysis. Check the statistics of individual campaigns or in groups at any time.
- Be informed about all the paths, rules, and rotations. You will know how your traffic is being distributed by Binom.
- It becomes easier to work with a team because you can mark websites directly in the reports and then use these labels later on as filters.
- Get the best traffic from all your sources by utilizing the reports of bots and uniqueness.
- You only need to save a filter once, and then it is available for usage forever just through two clicks or by API.
3- Get the Complete Insight of Your Traffic:
Keep track of how users are behaving on your exit points, landing pages, HTTP-headers, browser settings, etc., by using the 20+ metrics integrated with the newest device databases and ISP. Binom tracker provides these results to you using the following features.
- It uses the combined databases to get highly accurate information about users’ information, including connection type, proxy, and city.
- Get information about all of the users’ browser settings. These include exit points, HTTP-headers, and other metrics of the landing pages.
- Get rid of all the unnecessary redirects and send users directly to your landing pages using the LP Pixel.
- After a code is saved in the tracker, all of the landings will open using the campaign URL completely free of redirects.
- You can use as many domains that you want for your campaign without any restrictions.
- You get to decide everything, including scrolls, percent of bots, any metric on landers, form focuses, etc.
4- The Top Picks for the Teams:
Enable your team to work simultaneously on one tracker.
- You can assign user permissions with the Binom tracker and apply certain restrictions of your choosing on offers, campaigns, rotations, landing pages, networks, and traffic sources. You can create, view, and edit any restriction. However, you want.
- You can limit the access to your individual or group campaigns, landing pages, or offers for each user individually.
- You are allowed to create a team with no limit on users. Many people can work on the same campaign with the whole department.
- You can hide your profit and revenue metrics if you don’t want your employees to get a hold of that information.
5- The Top Picks for the Teams:
Connect all of your main functions and reports with the integration and visualization tools or optimization instruments using the simple API. All of the data is sent and received using the JSON format.
- Get a list of all the existing landing pages and offers. Additionally, add new, delete or edit them depending on your needs.
- You can add the API-key parameter to any reports’ URL and receive it in JSON format.
- You can also manage and adjust the cost of your campaigns using the API.
- Manage every part of your campaigns, including adding or deleting paths and rules, editing weights, etc.
6- The Best Support Team:
Get most of your work done through the support team. From installing the tracker on your server to transferring your data, they will handle everything. They also help you figure out how you can make the most out of the Binom tracker.
- The support team at Binom responds to you within an average time of 2 minutes. So, you don’t need to wait all day for your tickets.
- They will take care of everything related to installing Binom on your server, including all technical issues.
- You can check the FAQs with more than 100 answers available.
Key Features of Binom Tracker:
1. Processing of Clicks:
Binom tracker uses the following features to make the processing of clicks easier:
- The processing time for each click only takes 5 to 30ms
- Complete guarantee of no loss
- The processing speed is completely independent of the volume
- The speed does not depend on the number of clicks in the database
- It is separated from report generation
2. Organizing Everything:
Binom Tracker organizes everything using the following features.
- It saves all the landings and offerings.
- Gives limited access to all the additional users
- Preset of traffic sources
- Adding of landing and offers in batches
- Keeps notes of landings, campaigns, and offers
- Keeps directory of all rated affiliate networks
- Grouping
3. Analytics
Binom Tracker analyzes your data through a fast, filterable reporting system covering more than 30 metrics, including rotations, rules, paths, uniqueness, bot identification, connection type, and IP ranges. Reports can be viewed by individual campaign or collectively across traffic sources, and everything exports to CSV on demand.
For time-sensitive decisions, Binom adds last-hour statistics, bid reporting, and trend data over time, plus a filterable click log that lets you trace individual clicks back through your funnel when something doesn’t add up.
4. Technological Core:
Binom Tracker utilizes the following modern technologies and features.
- It is PHP 5+ based
- It can work under any load
- Dedicated transaction engine for storing clicks
- It has shallow memory usage
- Completely compatible with Percona, MariaDB, and MySQL 5+
- Availability of server failover system
- SMS- Notification System and Monitoring
5. Tracking:
Binom Provides the following tracking features to its users.
- It uses LP Pixel
- Improved and enhanced Postback
- Tracking of cities
- Landings integrations (without redirecting)
- Sending of information from landing
- Keeps track of all the exit points from landing
- No limit on additional domains
- Status of conversions
- Conversion of Postback to the sources
- Update, removal, and manual conversions
- Ability to click cost import from the sources
6.Traffic distribution and rules
Binom supports rule-based routing across more than 20 metrics, including IP range, device uniqueness, proxy detection, and time of day. You can build multi-step funnels that route traffic between campaigns, avoid re-serving landing pages a visitor has already seen, and adjust distribution weights on the fly.
7. API:
The API of Binom tracker gives you all of the following features
- All necessary information about campaigns
- Filtering
- Cost of updates
- Reports of all campaigns
- All information regarding offers and landings
8. Support System:
Binom Tracker support system delivers all the following features efficiently
- One of the best when it comes to responsiveness
- Documentation details
- A FAQ with more than 100 questions
- Answers back to you within an hour
- Tickets, Email, Skype, Telegram
- Available from 9 to 23 MSK
Pros and Cons of Binom:
Binom’s biggest strengths center on speed and pricing predictability, while its real trade-offs come from setup complexity and the recent price increase across all tiers.
Pros:
- The cost of the license is independent of the amount of traffic being sent
- It can handle millions of clicks per day
- Processing time for each click is 5ms under any server load
- The fastest speed of report generation in the market
- Reporting of group campaigns
- Huge automated updates after every few months
- The average response time for the support system is 2 minutes
- Clean, easy, and the fastest UI experience
- Different access rights to different users using its flexible multi-user system
Cons:
- Requires either server management (self-hosted) or a higher monthly cost (Cloud) to avoid it
- No shared reports or separate team workspaces
- Running v1 and v2 in parallel can create confusion for new users deciding which version to choose
- Pricing has increased significantly from earlier tiers; current plans start at $99/month, not the lower starting price sometimes cited in older reviews
Payment Options
Binom accepts a wide range of payment methods, including Mastercard, Visa, PayPal, WebMoney, and ЮMoney (YooMoney), along with select cryptocurrency options. A refund policy applies for unused license time, and the company also runs a 10% referral program, which can be converted into tracker credit rather than cash if you prefer.
Pricing Plans
This is the section where accuracy matters most, and where older reviews tend to fall out of date fastest. As of the most recent verified pricing:
- Binom v1 (classic MySQL-based version): $99/month
- Binom v2 (ClickHouse-based, faster reporting, higher click capacity): $149/month
- Binom Cloud (fully hosted, no server management required): $299/month
All plans use flat-rate pricing with no click-volume surcharges, no per-domain fees, and no per-user charges, you pay for the tier, not for usage within it. Given how often self-hosted tools change their infrastructure, it’s worth checking Binom’s official pricing page directly before committing, since tracker pricing across the industry shifts more frequently than most CPA networks’ payout terms do.
Our Verdict
Binom remains one of the strongest self-hosted trackers available for affiliates running serious traffic volume, largely because of its flat-rate pricing model and genuinely fast report generation. The 2023 rebuild into Binom v2 addressed one of the platform’s real weak points, fraud detection, and the ClickHouse architecture behind it is a legitimate technical upgrade, not just a marketing refresh.
Where it makes less sense is for beginners or low-volume affiliates. At $99 to $299 a month, Binom is priced for people already generating enough traffic and revenue to justify flat-rate licensing over cheaper, click-based alternatives. If you’re just starting out in CPA marketing, a lower-cost or free tracking option is likely a better starting point until your volume justifies the switch.
For established affiliates and media-buying teams, though, Binom’s combination of speed, flat pricing, and built-in fraud protection makes it one of the more defensible picks in the category.