Quick Verdict: RichPush is the original push-notification advertising brand that evolved into today’s RichAds performance advertising platform. RichPush launched in late 2018, while RichAds was introduced in 2020 to bring Push, Popunder and additional traffic formats under one platform. In 2026, advertisers looking for RichPush traffic are effectively using the broader RichAds ecosystem.
For advertisers, the platform is strongest for Push advertising, performance campaigns, affiliate marketing, iGaming, betting, utilities, finance, dating and e-commerce. Current RichAds Push inventory covers 220+ GEOs, delivers 5+ billion daily ad impressions, and starts from around $0.003 CPC.
RichPush at a Glance
| Feature | Details |
|---|---|
| Original Brand | RichPush |
| Current Platform | RichAds |
| RichPush Launched | 2018 |
| RichAds Launched | 2020 |
| Primary RichPush Format | Push Notifications |
| Current RichAds Formats | Push, Popunder, In-Page, Native, Direct Click, Telegram, Pre-Roll Video and more |
| Push Traffic Coverage | 220+ GEOs |
| Daily Push Impressions | 5B+ |
| Push Pricing | From about $0.003 CPC |
| Advertiser Entry | Current RichAds Push page says $150 to start |
| Publisher Minimum Payout | From $10 for supported e-wallets |
| Publisher Payment Schedule | Net-15 |
| Best For | Affiliates, media buyers and performance advertisers |
The most important thing to understand before joining is that RichPush is no longer a standalone modern platform in the way it originally was. RichAds itself now describes RichPush as its previous Push-focused brand.
What Is RichPush?
RichPush was a push-notification ad network launched in 2018 that later became part of the RichAds multi-format advertising platform.
Originally, advertisers used RichPush specifically to buy Push Notification traffic.
The company later introduced RichPops for Pop traffic and, in 2020, consolidated its advertising products under the RichAds brand.
The evolution looks like this:
RichPush → Push Advertising
RichPops → Pop Advertising
RichAds → Unified Multi-Format Platform
Today, advertisers searching for RichPush should generally evaluate RichAds, because that is where the platform’s current formats, targeting tools, publisher monetization and 2026 product development are concentrated.
Visit the current RichAds platform
Is RichPush Still Active in 2026?
Yes, but primarily as part of RichAds rather than as a separate modern advertising platform.
The old RichPush website remains accessible and still describes its Push inventory, but RichAds is the actively developed platform.
RichAds continued releasing new features in 2026, including a Pre-Roll Video advertising format launched in May 2026 and updates to its advertiser loyalty program.
Therefore, a current review should evaluate RichPush as the Push traffic component and historical brand behind RichAds, rather than treating RichPush and RichAds as completely unrelated networks.
RichPush Push Advertising
Push Notifications remain one of the platform’s strongest traffic products.
Push ads look similar to ordinary device or messenger notifications and can appear on mobile or desktop devices after users have opted in to receive notifications.
Advertisers typically provide:
- Headline
- Short description
- Icon
- Main image
- Landing-page URL
RichAds currently sells Push traffic primarily on a CPC basis, meaning advertisers pay when users click their ads.
Current Push Traffic Scale
RichAds currently reports:
- 5+ billion Push impressions per day
- 220+ GEOs
- Push campaigns from around $0.003 CPC
The actual CPC varies significantly by country, targeting and competition.
For example, Tier-1 GEOs such as the United States generally cost more than lower-cost markets.
How Much Does RichPush Cost?
The current RichAds Push page advertises Push campaigns from $0.003 CPC and states $150 to start.
One important discrepancy exists.
The older RichPush website still says the minimum deposit is $100 for Push, Pop, Domain Redirect and In-Page campaigns.
Because RichAds is the actively maintained platform, I would treat the current $150 figure as the safer 2026 reference for Push advertising and confirm the exact minimum shown inside your account before depositing.
This is a good example of why older RichPush reviews can now be misleading.
RichPush Targeting Options
RichAds provides detailed targeting for Push campaigns.
Available options include factors such as:
- Country
- Region and city
- Device
- Operating system
- Browser
- Connection type
- Browser language
- Carrier
- ISP
- IP
- Time and schedule
- Subscriber freshness
- Publisher/source targeting
The platform previously documented around 17 targeting options for Push traffic.
These controls can help advertisers move from broad traffic buying toward more precise performance optimization.
A sensible workflow is:
Broad Test → Identify Converting GEOs/Devices → Remove Weak Sources → Adjust Bids → Scale Winners
RichPush Optimization Features
RichAds includes several tools that distinguish it from a basic Push traffic marketplace.
Automated Rules
Advertisers can create automated if/then rules to manage campaigns.
For example:
If a traffic source spends above a specific amount without producing a conversion → pause it.
Automated rules reduce the amount of repetitive manual optimization required.
Micro Bidding
Micro Bidding allows advertisers to set different bids for specific campaign parameters rather than simply blacklisting an entire traffic segment.
This gives experienced media buyers more control over traffic costs.
Target CPA
RichAds also provides Target CPA-oriented optimization designed to help campaigns move toward a desired acquisition cost after sufficient conversion data has been collected.
These tools can be valuable, but none of them can turn a poor offer or weak landing page into a profitable campaign automatically.
Anti-Fraud and Traffic Quality
RichPush historically marketed itself around real Push subscribers and anti-bot technology.
Today’s RichAds platform combines its own fraud-detection technology with third-party AdScore verification.
RichAds says its internal system filters millions of suspicious activities while the external verification layer provides additional traffic-quality checks.
That is a positive signal, but advertisers should still monitor:
Clicks → Conversions → Approval Rate → CPA → Revenue → ROI
rather than assuming every click has equal commercial value.
What Ad Formats Are Available Beyond RichPush?
This is where using RichAds instead of thinking only in terms of RichPush becomes valuable.
Current RichAds formats include:
- Push Ads
- Pop Ads
- In-Page Push
- Native Ads
- Direct Click
- Telegram Ads
- Pre-Roll Video
- Additional monetization formats
This gives advertisers room to test the same offer across several traffic types without changing networks.
For example:
Push → Initial engagement
Popunder → Volume
Direct Click → No-creative traffic
Native → Content-style advertising
That flexibility is one of the biggest advantages of the RichPush-to-RichAds evolution.
RichPush for Publishers
Publishers are now handled through RichAds for Publishers.
The platform currently supports monetization of:
- Websites
- Blogs
- Mobile apps
- Domains
- Telegram Mini Apps
- Social-media traffic
- Plugins and extensions
- SEO tools
- Paid traffic
An important benefit is that RichAds currently says there is no minimum traffic requirement and no mandatory site moderation requirement for its standard publisher onboarding.
That makes the publisher side more accessible than networks that require tens of thousands of monthly visitors before applying.
Publisher Monetization Formats
Publishers can currently monetize with formats including:
- Push
- Pop
- In-Page
- Direct Link
- Telegram advertising
Push monetization works on a CPC model: users subscribe to notifications, advertisements are sent to those subscribers, and the publisher earns when users click.
Pop monetization generally operates on a CPM basis, where publishers earn from qualifying ad impressions.
RichAds Publisher Payments
Current RichAds publisher documentation states:
- Minimum e-wallet payout: From $10
- Wire minimum: From $500
- Payment schedule: Net-15 / approximately twice per month
Special payment arrangements may also be negotiated with an account manager.
One caution: RichAds has multiple publisher arrangements, and its formal Publisher Agreement can contain terms specific to individual relationships. Publishers should therefore use the payment conditions displayed in their own dashboard or contract as the final authority.
RichPush Pros and Cons
| Pros | Cons |
|---|---|
| Established Push advertising brand | RichPush branding can confuse new users because RichAds is now the main platform |
| Push CPC from around $0.003 | Tier-1 traffic can be much more expensive |
| 220+ GEOs | Push traffic may not suit every brand |
| 5B+ daily Push impressions claimed | Requires campaign optimization |
| Detailed targeting | Current and legacy pages show different minimum deposits |
| Automated optimization tools | Automated tools still need good conversion data |
| Micro Bidding and Target CPA | Not guaranteed to produce profitable campaigns |
| Anti-fraud plus AdScore verification | Advertisers should still independently track conversions |
| Multiple formats through RichAds | Learning multiple traffic types takes time |
| Publisher payouts from $10 | Wire minimum is much higher |
| No stated publisher traffic minimum | Some integration types have technical requirements |
What We Like About RichPush
The biggest advantage is that RichPush did not remain a narrow Push-only product.
Its evolution into RichAds gives advertisers access to the same core Push traffic while adding several other performance formats and more sophisticated optimization.
That means an advertiser can start with Push and later test:
Pop → Direct Click → Native → In-Page → Video
without rebuilding an entire workflow on another network.
The current traffic scale is another strength. More than 5 billion daily Push impressions across 220+ GEOs gives experienced advertisers meaningful room to test and scale.
Where RichPush Could Improve
The biggest issue is branding and pricing clarity.
The legacy RichPush site still exists and quotes a $100 minimum deposit, while the current RichAds Push page says $150 to start.
A visitor researching “RichPush” may therefore encounter information from different stages of the company’s evolution.
Redirecting more of the old RichPush documentation clearly toward current RichAds pricing would reduce confusion.
Is RichPush Legit?
Yes. RichPush is the original Push advertising brand behind RichAds, an established performance advertising platform operated by RICHADS LTD.
RichAds lists its legal address as:
RICHADS LTD
51 Griva Digeni
ATHINEON COURT, Office 202
Paphos 8047, Cyprus
The platform has operated since the RichPush launch in 2018, maintains current advertiser and publisher infrastructure, publishes legal terms and continues releasing new advertising products in 2026.
Recent third-party Affpaying reviews from 2026 also mention traffic volume, campaign tools and support positively, although these remain user-submitted opinions rather than independently audited performance evidence.
Is RichPush Worth It in 2026?
Yes, RichPush traffic is worth considering in 2026—but advertisers should join with the understanding that RichAds is now the main platform.
The strongest reasons to test it are:
- 5B+ daily Push impressions
- 220+ GEOs
- Push CPC from around $0.003
- Detailed targeting
- Automated rules
- Micro Bidding
- Target CPA tools
- Anti-fraud technology
- Multiple additional traffic formats
- Publisher monetization options
It is particularly relevant for affiliate marketers, performance advertisers and media buyers working in verticals such as betting, iGaming, utilities, finance, dating, e-commerce and mobile apps.
Final Verdict
RichPush remains a recognizable name in Push advertising, but a RichPush Review in 2026 needs to acknowledge that the product has evolved.
The Push network launched in 2018 and became part of RichAds in 2020, giving advertisers access not only to Push Notifications but also Popunder, In-Page, Native, Direct Click, Telegram and newer formats such as Pre-Roll Video.
For advertisers, the strongest advantages remain its large Push inventory, broad GEO coverage, low starting CPCs and optimization tools.
For publishers, RichAds now provides several monetization options, no stated minimum traffic requirement, Net-15 payments and e-wallet withdrawals starting from $10.
The main weakness is simply that old RichPush branding and documentation can make current pricing and platform structure less clear than they should be.
Overall, RichPush/RichAds is worth testing in 2026 for affiliates and performance marketers who want scalable Push traffic and are prepared to optimize campaigns based on conversion data rather than traffic volume alone.
Frequently Asked Questions (FAQs)
What is RichPush?
RichPush is the Push Notification advertising network launched in 2018 that later evolved into the broader RichAds advertising platform.
Is RichPush now RichAds?
Yes. RichAds says RichPush was its original Push-focused network, and the company consolidated its formats under the RichAds brand in 2020.
How much does RichPush traffic cost?
Current RichAds Push campaigns start from approximately $0.003 CPC, although actual bids depend on GEO and targeting.
What is the RichPush minimum deposit?
The legacy RichPush site still states $100, while the current RichAds Push page says $150 to start. For 2026, confirm the amount shown in the active RichAds account before funding.
How much traffic does RichPush have?
Current RichAds Push inventory is advertised at 5+ billion daily impressions across 220+ GEOs.
Can publishers use RichPush?
Yes, publisher monetization is now handled through RichAds for Publishers using formats such as Push, Pop, In-Page and Direct Link.
What is the minimum RichAds publisher payout?
The current minimum starts at $10 for supported e-wallet methods, while Wire withdrawals start from $500.
How often does RichAds pay publishers?
Current publisher information states payments are generally sent twice per month on Net-15 terms.
