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Self-Serve advertising networks give marketers access to digital platforms so they may start and improve ad campaigns, get thorough reporting, and target various populations.
It offers marketers the best-in-class advertising network to target mobile audiences at scale. In order to improve their efficiency and reach their target consumers, all ad platforms are heading toward Self-Serve, which is a definite trend in digital advertising.
We have compiled for you the top self-service advertising platforms in this list.
Best Self Service Advertising Networks:
Here is the list of 15+ Best Self-Service Advertising Networks in 2023 and 2024.
- Adsterra Network
- MAAS powered by Affle
- HUAWEI Ads
- Doble Via Latam
- AdLib DSP
- Aragon Premium
- Display Advertising
Smadex is a component of a preeminent international advertising, media, and ad-tech solutions firm that connects consumers and brands by advocating for leading platforms and publishers and is considered as best self-serving advertising networks.
Smadex is a totally transparent platform designed with cutting-edge hardware, a plethora of programmatic management tools, and potent machine learning techniques to assist advertisers in scaling up their operations.
- At every level, the staff will handle your campaigns with in-depth experience.
- Collaborate with the Smadex team. Combine efforts to run campaigns.
- Utilize the platform to your maximum advantage and handle your campaigns internally.
- Utilize technology, creativity, and expertise together
- In order to offer immersive experiences centered on the creative that generates the highest performance for your campaign, their creative team is committed to executing strategies in this area.
- Absolute transparency, avoid using black boxes.
- With Smadex’s Multidimensional Reporting, you may instantly acquire insights by combining more than 350 different data.
- Get full access to the data for your campaign to help you make smart decisions that will improve performance.
- In the evolving app ecosystem, they search for high-quality users using its own machine learning engine.
- The account managers and teams are committed to ensuring the success of your campaign.
2. Adsterra Network:
Adsterra, an industry ad network with more than 30K advertisers and publishers globally, was founded in 2013.
They provide you with a user-friendly platform with high and quick rewards, handy statistics, and even a monitoring system that enables you to not only deal with offers but also to truly enjoy your job and its outcomes.
Additionally, they provide you with special offers that have higher payments and particular terms for every affiliate. Become the first to engage with closed deals!
Adsterra offers top-notch customer service and is constantly concerned about its clients. Throughout the beginning of the campaign, you always has its whole support. It is regarded as one of the greatest networks for self-serving advertising.
- Adsterra offers you the safest possible experience with its three-level security system, which combines effective in-house and third-party fraud detection tools with a proper human check.
- For individuals who like to work independently of a manager, Adsterra offers a simple user interface. In order for you to comprehend everything intuitively, they have automated every step.
Customized Payment Options:
- Easily become a partner with them! They included onboarding resources to your account so you may get started right away. And you may start right away thanks to our blazing-fast moderation.
A digital ad tech network and ad server is called Smaato. With Smaato’s self-serve omnichannel monetizing solution, publishers can control all aspect of their ad stack from a single location. Publishing companies may keep their information free for users thanks to ad monetization technology.
The goal is to simplify difficult problems. The self-serve Advertising Technology Platform from Smaato is made to deliver a seamless, personalized experience. Their solutions are also screen, OS, revenue model, format, size, and device independent thanks to the omnichannel strategy.
The people are what make it unique, even while the technology makes us stand out. Our devoted workforce crosses continental and temporal zones. But in order to provide exceptional client experiences, they collaborate as a team and are bound by their basic beliefs.
With the Smaato Marketing Solution, you can manage and optimize campaigns for any device.
SDX Marketer Response:
- Take charge of the situation and provide your viewers unique experiences. By defining the precise traffic you require down to targeted line items, you may receive top-value impressions and use comprehensive reporting functionality to generate data-driven decisions.
Consent Management Platform (CMP):
- They manage consent management so publishers don’t have to. To increase the likelihood that users would consent, the CMP leverages native integration, ensuring that your campaigns can reach interested audiences.
4. MAAS powered by Affle:
Mobile advertisers can reach quality consumers at scale across directly interconnected publishers, programmatic networks, and useful app recommendations thanks to Affle’s MAAS, and unified audience platform.
Mobile advertisers can reach quality consumers at scale across directly interconnected publishers, programmatic networks, and useful app recommendations thanks to Affle’s MAAS, a single audience platform. It makes use of Affle’s mDMP-based smart device intelligence and mFaaS platform to reach out to the most relevant users while maximizing quality. They meet all of your demands for user acquisition at scale with features like managed & self-served offerings, uniform transparent reporting, and CPCU-focused rewards.
- Reach a wide audience by using major programmatic exchanges, direct premium publishers, and third-party app stores as well as devices.
- Use precise targeting, creative optimization, and event KPI-based optimizations to attract high-quality users. With additional fraud prevention, get great ROI.
- With real-time reporting and transparent analysis of all your campaign performance information, choose between managed or self-service platforms.
Adapt Your Services to You:
- By recognizing the most important users and communicating with them via customized messaging, you can increase app engagement.
Fast Trend Recognition:
- Be the first to discover significant correlations buried in data reams. Utilize these trend reports to guide the development of your product strategy.
Webmasters, advertisers, media buyers, and advertising networks all work together to benefit from AdsCompass’ worldwide ad network. They now operate internationally with much more than 200 GEOs and can provide a variety of ad formats.
Since AdsCompass entered the digital advertising market in 2013, our professionals have a thorough understanding of internet marketing. With its Ad Exchange and Self-Served Platform, they can offer all of their partners a variety of ways to work together.
You have the option to purchase traffic in a variety of forms directly from the ad network thanks to Adscompass! The entire capability and a number of adjustable parameters for generating and managing your campaigns are accessible on the Self-Serve platform.
- CPC/CPM business models, OpenRTB, XML feeds, and a Self-Served Platform with support for the JSON and XML formats
Impressive traffic volumes:
- You can broaden your target audience by utilizing different traffic types from more than 200 Geos worldwide.
- Since they have a Self-Served platform, AdsCompass gives direct advertisers access.
- Use the real-time dashboard to keep tabs on your earnings and results.
Accurate ad targeting:
- Ad formats target people by device, GEOs, carriers, OS versions, and more.
- If you have any questions, their support staff is always available to assist you.
The ad network ClickAdilla runs advertisements. With their self-serve platform, creating advertising campaigns only takes a few minutes. They receive traffic from 253 different countries, producing 2 billion impressions daily.
With the help of its self-serve interface, sophisticated targeting options, CPM-bidding platform, and widely popular Publisher sites, you can successfully manage a marketing campaign for your online e-commerce company.
Real Time Bidding is the logical media buyers’ solution.
Within milliseconds, buy and sell traffic using the RTB supply.
- RTB enables you to spend more wisely. Advertisers can test and learn with RTB software, investigating how reach and accessibility change depending on the bid price and frequent cap.
- RTB takes care of the rest by analyzing which websites the target audience visits and when, allowing advertising to be retargeted appropriately.
- Since campaign performance can be monitored in real-time, the advertiser is given more flexibility. A cost can be optimized using an algorithm. Moving the advertising spends between markets to find those with the best reach and ROI is possible.
5 million impressions in-app:
- Ads within apps are both natural and efficient. Most frequently, banners are used as in-app advertising in free programmes. These advertisements can frequently be seen in free versions of unfinished software.
MyAppFree is an inter mobile app advertising platform powered by technology and data that aids businesses in gaining new users at scale by utilizing a portfolio of internal solutions created to drive the much more engaging ad experience.
With the use of internal SDK, programmatic/social platforms, and MyAppFree’s unique apps created by in-house app studio, its self-service platform is customized for user acquisition on a performance basis.
To make sure the client’s goals are met, the platform makes use of a real-time optimization algorithm, exclusive audiences, and interactive ad-formats.
Its goal is to provide clients of all sizes and levels of expertise with access to a premium worldwide traffic inventory, making digital advertising simple and effective.
Become a member as an advertiser to access:
- Engaged consumers with high retention from reputable sources, including direct global placements on Sony smartphones, intelligent notifications, native assets, trustworthy SDKs, and more;
The most recent fraud prevention and tracking techniques to provide a high degree of protection;
- Performance-based options (such as CPI, CPC, and CPA) to help you reach your own marketing and KPI targets for user growth and income;
- High levels of campaign customization as well as delivery optimization are used to boost performance while maintaining total control over the traffic-delivery sources.
After fifteen years of breakthrough innovation, InMobi’s Advertising Platform fuels the growth of our businesses by assisting them in interacting with their audiences and fostering genuine connections.
By offering distinctive and frequently live entertainment and purchasing opportunities, its connected consumer firms Glance and Roposo are reinventing how customers interact with mobile and CTV platforms.
Global InMobians are eager to keep finding and creating useful technologies that will benefit individuals, organisations, and society everywhere.
- Learn about consumer and market trends.
- Use precise targeting to boost the effectiveness of your campaigns.
- Managed Service DSP for Performance, Engage And Acquire.
- Reach audiences programmatically with in-app inventory exchange.
- To construct intelligent user categories, know the digital DNA of your clients as revealed by their mobile consumption statistics and location trends.
- Understanding the efficacy of offline and online media campaigns can help you measure marketing ROI and constantly enhance it.
Campaigns You Can Trust:
- They provide a brand-safe, quantifiable, and transparent environment, whether through the Private Marketplace or Open Exchange. Utilize programmatic access to premium supply of high quality to create successful advertisements with measurable ROI.
Reach Important Audiences:
- You have exclusive exposure to custom, real-time sections made using one-of-a-kind datasets at an unparalleled scale thanks to InMobi’s comprehensive audience solutions.
9. HUAWEI Ads:
A self-service advertising platform specifically made for HUAWEI handsets is called HUAWEI Ads. This platform provides advertisers with distinctive and cost-effective solutions to target a worldwide audience of affluent smartphone users by incorporating the fundamental algorithms and architecture of HUAWEI smartphones.
For optimum impact, HUAWEI Ads gives your advertisements premium qualities and seamlessly targets Huawei device customers with them.
The Publisher Service and distinctive advertising IDs enable you to collaborate smoothly with third-party advertising and tracking systems while maintaining user privacy to deliver high-quality and customized adverts on your app. Join this open, law-abiding ad network to quickly and safely increase the revenue from your app.
- Monetization of traffic gives developers a place to make money all in one place.
- Advertising identifiers make it possible for ad networks to show users-specific advertisements.
- Attribution of conversions allows marketers and third-party platforms to use install referrers to optimize their campaigns.
- Use Huawei’s competitive revenue sharing ratio, incentive programmes, and substantial, valuable advertiser base to monetize your apps with high fill rates and extremely competitive eCPM.
- Enables one-tap installations from performance-based adverts, offering a continuous user experience without diverting users away from your app.
Comprehensive service system:
- This system provides quick responses and expert content quality reviews for customer service.
A MarTech business called Zoomd uses a unique self-service and performance-based advertising platform to assist advertisers and publishers.
They serve as a valuable tool in streamlining and unifying their processes for acquiring mobile users and providing on-site user experiences.
They have had the good fortune of assisting numerous marketers and audiences. They put a lot of effort into developing the technology that has made it possible, and now look forward to assisting you in planning and realizing your own growth.
- Purchase an additional layer of detecting fraud so that you can allocate funds for actual people.
- Enjoy automated predictions built on the recommendation system thanks to our patented, owned technology and reach a more precise audience.
- Pay only after achieving your KPIs. Run targeted advertising and set up several KPIs to aid in your success.
- Utilizing adaptable business concepts, you can. Select from CPM, CPC, CPI, CPO, or CPE.
- The platform gathers and examines event-based information from both products. In order to reach KPIs by operating automated rule-based engines, our platform incorporates a variety of modulus and complicated data flow patterns, such as patented owned Natural Language Processing (NLP), artificial intelligence, and algorithms for machine learning.
- The system then shows more precise than ever adverts and search results.
11. Doble Via Latam:
Doble In 2004, Via Latam was founded with VAS services, and then in 2011, after considering the needs of advertisers, they began a mobile advertising business. They are positioned at the global level and have extensive experience in the mobile and video advertising industries.
With more than 50 platforms and 3000 applications, they can satisfy all of their clients’ needs. They collaborate with carriers, brands, agencies, and developers to draw in and keep our loyal customers.
They are able to consistently anticipate our customers’ supply and demand demands because to our global presence. The most exclusive deals on the market are available to them. In addition to having their own traffic, they collaborate with the most reputable RTB in the sector, which gives them access to the volumes needed by their clients.
- To reach your customers, they develop audiences. They locate your target audience and deliver your message to them at the appropriate time and place.
- They created a real-time data by collaborating closely with the top mobile analytics companies worldwide.
- Every interaction a person has with your brand is connected by the company.
- In order to live up to your expectations, strategy is essential to them. Selecting the ideal mobile setting to reach your intended audience will be one of your most important decisions.
12. AdLib DSP:
AdLib DSP is a high-end, user-friendly, worldwide DSP (Demand Side Platform) and DMP (Data Management Platform). Without the difficulties and complications, AdLib offers all the strength you require.
AdLib is used by reputable marketers all around the world to produce more campaigns with improved results.
The majority of advertisers find it difficult to use quality self- service and programmatic advertising platforms due to the high entry hurdles and complexity that require a significant investment of time and money.
With the help of AdLib, you can set up and run effective programmatic advertising campaigns at scale and through all channels without difficulty.
- a simple self-service platform where campaigns can be launched quickly and are automatically optimized by cutting-edge AI.
- Dashboard accessibility to strong, honest reporting and profound, useful insights
Swaps and SSPs:
- Every significant global media supply source, including digital out-of-home, mobile, connected TV, native, display, and mobile.
- They have got each and every size and kind of audience. Target your own audiences from both online and offline sources by choosing from more than 150,000 audience segments from more than 50 data suppliers.
- Keep your brand’s aesthetic or launches your own DSP using the AdLib platform and your company’s name, logo, colors, and domain.
- Upload your own advertisements or allow AdLib’s Magic Ads create effective advertisements for you in each
13. Aragon Premium:
A segment of Aragon Advertising called Aragon Premium specializes in cost-per-acquisition marketing via content, communities, influencers, emails, loyalty programmes, and mobile in-app displays.
Startups and established businesses may both use Aragon Premium as a brand-safe, open mobile performance agency to increase their user acquisition advertising through approved partners. Premium customers develop their channel without high expenses associated with competing solutions on the market thanks to cutting-edge tracking, thorough reporting, hands-on improvements, and active recruiting.
With years of industry knowledge, a large network of contacts, and a dedication to openness, Premium helps their partners’ user acquisition marketing efforts achieve faster results.
- They place a high priority on communication. Maintaining open channels of communication with the advertisers is important to them because it enables them to be honest with them and build trusting bonds with them.
- The team has strategic thinking and understanding. They are skilled at representing your brand in a way that generates a high ROI and high level of engagement.
SOURCE LEVEL ATTRIBUTION:
- The days of hidden middleman margins are long gone, according to source level attribution. With Aragon Premium’s source transparency and flat success fee for service, our brand partners can credit ROAS to a managed service mobile agency for the first time ever.
The most effective off-the-shelf and custom abilities for companies to reach and influence clients and leads on any screen are provided by MediaMath, a demand-side platform. The digital and self-service advertising platform is powered by the Brain algorithm, which correctly forecasts performance and the best price for your bids.
More than ever, advertisers need to be in charge of their spending if they want to make wise decisions and increase their ROI. Its dependable yet adaptable platform is used by hundreds of businesses and their agencies to carry out their marketing initiatives.
The Professional Services team works with you to get the most out of the platform through onboarding, custom builds, and engagement models that are most effective for your company.
Support for any ID system:
- Support for all major identifiers is available in the Identity Marketplace, allowing you to select the ideal option for your company.
Complete supply chain control:
- The Sources ecosystem promotes performance through access to data that is aligned with marketer/publisher needs and supply-chain cost reporting on 100% of the supply in-platform.
Easy-to-use user interface:
- Run omnichannel advertising on the open Internet seamlessly, with features designed to make campaign execution simpler.
Components that can be fully customized:
- Apply your special assets by completely customizing their DSP workflows, data connections, reporting, measurement, and AI/intelligence.
15. Display Advertising:
The internet is flooded with display advertisements in 2013 in all sizes. In the upcoming years, expenditures in display advertising are only anticipated to rise.
They achieve this through building a meaningful collaboration with clients, serving as an extension of their enterprises, and getting a thorough grasp of the businesses and industries of their clients.
They concentrate on the variables that are important to your company—those that have a real bearing on marketing ROI and company expansion. Here, there is no vanity metrics nonsense.
- Advertising on certain websites that you choose is known as site placement. This was the primary method used by the majority of website owners to monetize the internet, and it is still widely used today.
- By choosing the content types you want your ads to appear with, contextual advertising operates. Take marketing for a novel CRM (Customer Relationship Management) solution as an illustration. Your advertisements should appear next to websites, blog posts, and publications that discuss sales and selling solutions.
- Visitors who have already left your site are shown display banner ads as part of display remarketing. The cookies a site places in your browser allow for this. Advertisers can connect with prior customers and offer a perk for coming back.