CPA Marketing: What It is+How To Start in 2024

CPA Marketing:

If you are a blogger, website owner, or working online, you might hear about CPA Marketing. You may already watch YouTube videos about CPA Marketers making millions of dollars every month. Now you are also trying to find out what that is, How people are making money from Cost Per Action Marketing.

I know because I was one of them doing the same things a few years ago. I still remember the first network I joined was Maxbounty. It was my first experience entering the world of CPA Marketing.

So today I am going to share with you my experience with CPA Marketing and everything you need to know about CPA. After reading this post, you will be able to start CPA Marketing. You don’t need any training because I am going to guide you from zero to hero. Here is a step by step CPA marketing guide for 2022 and 2024.

What is CPA Marketing:

CPA Stands for (Cost Per Action/Cost Per Acquisition). This is an advertising model where publishers are paid for action whenever a user clicks on an affiliate link and takes a specific action. It is also called Cost Per Action Marketing.

Action can be Email Submit, Creating Account, taking a Short Survey, or registering for a free trial. It is very simple and easy, all you have to do is promote affiliate links, if someone clicks on your link and completes a specific action, then you are paid for that action.

This is the same as affiliate marketing. In affiliate marketing, you have to sell products, then you will be paid, but in CPA Marketing you will be paid even if the product is not sold. This is how CPA Marketing Works.

What is CPA Marketing

Types of CPA Offers:

There are a lot of types of CPA Offers. But I am going to share with you the most common types of CPA Offers. Here is the list of the most common types of CPA Offers.

  1. Cost Per Sale (CPS).
  2. Cost Per Lead (CPL).
  3. Cost Per Install (CPI).

1- Cost Per Sale (CPS):  Cost per sale offers are when someone buy anything from your referral link then you will be paid for that.  In CPS Offers, you only pay for every purchase that is made from your referral link. You can find CPA Offers on any CPA Network. 

2- Cost Per Lead (CPL): Cost per lead or CPL offers, convert on a valid lead submission. Lead can be free signup, form submits, or can be an email Submit. Cost-per-lead offers is the easy way to earn money from CPA. You can promote these offers and make money even if you are a newbie. Every CPA Network provides CPI Offers so you can get these offers from any PA Network. 

3- Cost Per Install (CPI): Cost per install converts whenever someone installs an app, downloads software, or any extension. Some networks provide CPI Offers.

How To Start CPA Marketing:

You got all the information about CPA Marketing now the next step is how to get started with CPA Marketing. Now I am going to share with you step by step complete guide on how to get started with CPA.

Step # 1. Select a Niche:

When you decided to start CPA Marketing, then the first thing you need to do is select and choose your niche or category which you want to target. I recommend you start with a single niche. Because at the start, it’s tough for you to target all the niches. Here are examples of niches, Health, Beauty, Fitness, Gaming, and fashion. The first thing you need to decide is what kind of offers you can easily promote and work on it. Once you selected it, then let’s move to the next step.

Step # 2.  Find an Offer:

Once you are done with a niche, the next step is finding an offer you want to promote. Now you are wondering how to find an offer without any CPA Network. There are tools that you can use to find offers. You can use and Odigger to find offers. They are like search engines of CPA offers and networks. You can search for offers based on price, keyword, category, or network.

Let’s say that you decided to promote health offers, then put the health or any product name that you want to promote, then press enter.

Now you can see the search results. Here are the offer names, offer types, offer commissions, and networks from where you can get this offer. If you want more information, click on the offer, and you will find more details on that offer.

Here are some everyday things that you need to know when you search for offers: 

Traffic Types:

Traffic types are basically how you can promote that offer. You can see eight traffic methods on every network. These are Email, Contextual, Display, Search, Incentive, Social Media, Native, and mobile. Some offer allows you to promote anywhere, but some offer won’t let you promote anywhere. In that case, they set the traffic type, which traffic they allow for this offer.


In simple words, with incentive offers, you can give your visitors an incentive to get a lead. That is up to you what incentive you can give your users and get a lead. For example, you offer your users a free ebook if they get a lead for you. 


Non-Incentive traffic is where you are not allowed to give your visitors an incentive to get a lead. Non-incentive traffic ways are social media, email, search engine, native, mobile traffic, or any other traffic which is not involved in incentive. 

Mobile Optimized:

When you see the option “Mobile Optimized” on Any CPA network, that means this traffic is mobile optimized or not. If in this section, you see “no,” then that means this offer is not mobile optimized. If you see Yes on that offer, then that means this offer is mobile-optimized as well.

Countries Allowed:

Country allowed means in CPA is where you can promote that offer. If that offer is only for a single country, then you are only allowed to promote an offer in that country, but if an offer accept traffic only from the united state, then you are only allowed to send traffic from the United States. In Short,  if the user comes from the USA and completes the offer, then you will be paid.

Pay Per Call:

Pay per call offers is when someone clicks on your referral link and makes a call, and whenever someone clicks on your referral link and makes a call so you will be paid.

Commission Types:

All the networks offer two types of commissions. On every network, you see two options one is per lead, and the 2nd one is rev share. Below are complete details of what does that means in commission. 

Per Lead:

Per lead is a fixed price of the amount that you will be paid after completing the lead or sale. In every offer, you can see how much you will get a commission. Like if you Choose Email Submit an offer to promote so in the commission section you can see the price of how much you will be paid for every lead.


EPC stands for Earning per click. That doesn’t mean CPA Networks also pay you for every single click. That means the publishers are earning average earnings per click from this offer.


When someone purchases that product through your affiliate link then you will be paid.

Rev Share or % Share:

When you see % share or rev share on any offer that means you will get that % commission after completing offers. Like if any offer is giving you a 40% commission so if you provide them with a sale of $100, then you will be paid $40 as a commission.


In CPA Networks AM Stands for Affiliate Manager. Every CPA Network provides you with an affiliate manager who takes care of your account will help you all the time with your account.

Step # 3. Find the CPA Marketing Network: 

Once you are done with the offer selection, then the next step is to find the Best CPA Networks. There are thousands of CPA Networks to join. But Instead of joining Different CPA Marketing Networks, you can only Join a few Top Networks and that is enough for your career. Here are some different types of Ad Networks Platforms.

  1. Best Push Notification Ad Networks:
  2. Best Crypto Ad Networks
  3. Best Affiliate Networks

But if you are a beginner, then I recommend you to join the best CPA networks for beginners that are listed here.

MyLead Logo guaranteed that your revenue will increase by 25%. They are focusing on IAB-1 sites, mainly Tier 1 traffic and a minimum of 100k pageviews per month
Join Now

CPA.House logo is one of the top CPA networks for beginners that provides the best deals and daily payouts to their all publishers.
Join Now

Adsterra Logo
Adsterra CPA Network is a source of high-paying offers from reputable advertisers. We deliver risk-free, superfast payouts to affiliates
Join Now Logo
Meet the most profitable ad network for publishers. Bitmedia ad network is a transparent and secure way to monetize traffic.
Join Now

If you are a newbie or beginner, then these are the best CPA Networks for you. You can join any network that is listed above. You don’t need any approval to join these networks. There are also some CPA Networks that pay daily, but I recommend you to join that are listed above. They are the Best CPA Networks for Beginners 2019. They are also paying on time without any issues. When you understand complete CPA Marketing, then you can go with the best CPA Networks. Here is the list of the best CPA networks in the world.

Above CPA Networks are the world’s top best CPA Networks in 2024. I recommend you first start your career with beginner networks and then move out with these networks. It’s a little bit hard to get approved on Maxbounty, Peerfly, and Clickdealer.

All you have to show is at least 6 months to 1 Year past experience and you have earned some payments from any CPA networks before. When you will earn more than 3 payments from any CPA Network then you are welcome to apply for Maxbount, PeerFly, And Clickdealer.

Step #4. Join CPA Marketing Network:

When you are done with finding CPA Network, then the next step is to Join the CPA network and starts making money. If you newbie or a beginner then go with beginner CPA Networks. Because top Cpa networks do not accept newbies. It’s straightforward and straightforward to join CPA Network but make sure when you apply for any CPA Network then put all of your real information.

I don’t recommend you use any false information or hide your identity because sometimes they can ask you for verification. Here is a step by step guide on how to join any CPA network. Go to any CPA Network that you want to join. Then you can see the option “Join Now” Click on that button. You will see the signup Forum look like this. Just fill out this form and click Join Now.

Join CPA Network


Once you fill out all the information, now click on the “Join Now” button. Now you are done with Signup after that go to your email and confirm your email. Now you can log in to your CPA Account and promote offers and make money.

How to Get Approved By Any Network?

Only a few networks accept newbies, not every network accepts beginners. So if you are a beginner and want to join the Top and best CPA networks then follow these steps to get approved on any CPA network.

Here are some tips that will help you get approved on any CPA Network. 


For the top CPA Networks, you need some experience. So before you apply for any top CPA Network first get some experience then apply. I Bet this article is enough for you, and after this post, you will be able to apply to any top CPA network. Because I am going to share with you all of my experience, what is CPA, How CPA works, how to promote CPA Offers, and everything you need to know about?


When you apply for CPA Network the Affiliate manager will get back to you and take your interview. If he thinks you are experienced and right, then he will approve of you. Otherwise, he will reject you. He is the person who can accept/Reject you. He will ask you basic questions, what is CPA, How CPA works, how you will promote offers, and what offers you will promote? Like this type of problem. You already get all of the answers here.

Payment Proofs:

Some CPA networks might ask you for payment proofs. When AM takes your interview, he can ask you for payment proof. At least get 1 Payment from any small CPA Network then apply for top Networks. That is your lucky time they don’t ask for the payment proofs and accept. The one tip I am going to share with you asks questions to your AM. when you start questing your AM. He will think you are not a newbie so he will approve your account.

Step # 5. Build Your Website Or Landing Page:

The next step is to create a website for CPA Marketing or build a landing page to promote your CPA Offers. There are 2 ways one is to create a website, and another one is to create a landing page. Now you might be wondering what the difference between the landing page and the website is. The landing page is a just simple one-page that you created for your CPA Offer. On the Landing page, you explain your product and add a call to action button on it. You can also create a big brand website to earn from CPA. Here is an example of big brand websites.

1- is a price comparison website that provides a comparison of financial products. They get a commission for leads and sales they send to business companies.


2- is UK Based price comparison website. They focus on financial products, and they get a commission for every sale and lead they send to business companies.


How To Set Up a Landing Page?

Now I will explain with you how to set up a landing page for your CPA Offers to earn money from CPA Marketing.

Domain Name: 

The first thing that you need is a domain name. Just buy a domain name for your offer. I will recommend you buy EMD (Exact Match Domain) name for your landing page. For Example: If your CPA Offer is Car Insurance Quotes, then you should buy a domain name that includes your offer name, like  If you decided on the domain name, then go ahead and buy it. Buy a Domain name For as cheap as $0.48.

Web Hosting: 

Now the next thing that you need is web hosting.  There are a lot of websites that provide free web hosting. Here is the list of the best free web hosting sites. But I don’t recommend you use free web hosting.  You can use Maxbounty Hosting because Maxbounty is the world’s best Best CPA Network, so that’s why this is the best hosting for CPA Marketers. You can use any web hosting, but I recommend you to use, Bluehost, Hostgator, and Namecheap. Once you are done with hosting, then let’s move to the next step.

Create A Landing Page: 

After buying a domain and hosting now, the next step is to create a landing page for your offer. You can create a landing page on any web builder, or use can also create landing pages on

The landing Page is your sales page, and you must provide some value to your website users before you ask them to complete the offer. 

Landing Page Elements: 

When you create a professional landing page, then keep in your mind 4 basic things.

1- An Engaging Headline: Would you read that news if it didn’t have an engaging headline, probably you wouldn’t. It’s the same with your landing pages. The most important element on any landing page is your headline.

2- A Compelling Offer: Landing pages are designed to get your customers to take action. One of the best ways to inspire people to take action is to give them a clear and compelling offer. Also, provide complete details about the offer or product.

3- Use Relevant Images: Always use useful and relevant images for your landing page. Make sure you don’t add too many pictures on your landing page.

4- Call to Action: Call to action is the most important thing on the landing page because it is the button when someone clicks on this link to complete your offer or purchase your products. To get more conversions and more sales and leads, then your landing page needs to have an enticing call to action.

It sounds like you are made with everything now the next and most important part is to promote your offer and start making money. Let’s move to the next step.

Step #6. Promote CPA Offers:

Once you are done with everything, then the next step is how to promote CPA Offers. This is most important, and you have to be very smart when you start promoting your offers. If your campaign goes wrong, then you will lose all of the money that you invested in that campaign.

There are a lot of methods that you can use and promote your CPA offers and make money. I am going to share both, Free CPA Promotion methods and also Paid CPA Promotion methods as well.

Free CPA Promotion Methods:

We all love free stuff and free ways to make money online, so that’s why let me start with free methods. There are a lot of free methods that you can use to promote CPA Offers and Products. I am just going to share with you some of the top and best ways that are still working.

1# Promote via Facebook:

Facebook is a world-famous social networking site with a monthly 2 Billion Plus active users. Facebook is the best platform to promote your CPA Offers and make some money. Just Join some groups that are relevant to your offer and share your offers in groups. Let’s suppose the groups have 100K Users.  So when sharing your offer in that group, you have a chance to get 100 to 500 clicks quickly.

As you can see here, I posted in one group, and I got 159 Comments on my post. This is the best way to publish your offers on Facebook Groups and get leads and sales free.

Promote Via Facebook

2# Promote via YouTube: 

YouTube is a video-sharing platform with 1 Billion plus hours of watching every single day. YouTube is another best way to promote your CPA Offers free. Just upload a video that is related to your offer or product then put your offer link in the description. If you are not good at making videos, then go to offer relevant videos and drop very comments including your offer link. You can also use other Video Ad Networks to generate more leads and sales.

Promote Via Youtube

3# Promote via Instagram:

Instagram is another well know picture and video-sharing website with 1 Billion active users. Instagram is another best way to promote CPA Offers and products. All you have to do is create a new Instagram account with your offer name. If you are promoting “CLA Oil,” then you should create an account, “BUY CLA OIL.” Then drop your Offer link in the description. In this way, you will get a targeted audience, and you can promote your offer link easily.

4# Promote via Pinterest: 

Pinterest is another social networking site with a monthly 200 Million plus active users. Pinterest The majority of traffic is Females. This is another excellent platform for you to promote your CPA Products and offers. I recommend you target females product to get more leads and sales.

Paid CPA Promotion Methods:

If you are a beginner in CPA Marketing, then you first start with free methods to get an idea of how CPA Marketing Works, then you can go with paid methods. When you begin paid promotion in CPA Marketing, then you have to be very intelligent. Investing any money in any offer first do complete research on that product and then start promoting. There are a lot of platforms that accept an advertisement. Here are some best ways to promote CPA Products.

1. Promote via Social Platforms:

Social media is another best way to promote your business, CPA Offers, or products anything you want. You can promote your business in front of the right people through advertisements. You can start an ad on any social media site as low as $1 per day. This is the best and cheap way to promote your business in front of the right people to get more sales. Here are some of the best sites to promote your CPA Offers.

Facebook: As we all know about Facebook. Facebook ads are very cheap and affordable. So you can start CPA Marketing with Facebook.

Instagram: Facebook owns Instagram so you can promote your business on Instagram using Facebook. You can also have the option to run your campaign on both Platforms, Instagram and Facebook as well. Instagram is another best to promote your CPA Offers and double your money.

Twitter: Twitter is also another great social networking platform with a monthly 500 Million plus active users. Twitter also provides the best advertisement opportunities. You can promote your offers and products with Twitter as well.

2. Promote Via Search Engines:

Search engines are the best way to promote your business, offer, or products anything you want. The reason why I like the most search engines advertisement, you have to pay only when some clicks on your ads. And another good thing you can display your ads on your keywords.

When someone searches those keywords, your ad will appear on the top, so you have more chances to be clicked. Search engines advertisement is a little bit expensive because you have to pay for every single click.

Google Search Ads:

As we all know, Google is the world’s most used search engine with  3 Billion searches every day. This is the best way to put your ads in the top search results and get more traffic and more sales. Google search ads are one of my favorite and best ways to get more leads and sales. You can create your offer ads and display them on Google search with your keywords.

This way, you can put your ads on top search results, so you have more chances to get clicks and more leads and sales. You can set your ads on Google search engines and besides this, their partner search engines as well. Get $100 free Google AdWords Coupon code and enjoy free promotion on Google.

Bing & Yahoo Search Ads:

It is 2nd most used search engine besides Google. Bing Ads are another best way to promote your business in search results. They will show your ads on Bing and Yahoo search results. If you are an intermediate CPA Marketer and you have not started your campaign on Bing, then start your first campaign today. Get a $100 Bing Ads coupon code and enjoy free promotion on Bing. 

3. Promote Via Native Ads:

Another right way to promote CPA Products is through Native Ads. You’ve seen these widgets that recommend content from “Around the Web.” that are called native Advertisements. You can also advertise on Native ad networks and promote your CPA Offers. The best Native ad networks are Outbrain, Taboola, RevContent, Content. ad, and Mgid. You can go with anyone. All networks are the world’s best Native ads networks.

4. Promote Via Push Notification:

You can also promote your CPA Marketing offers via Push Notification Ad Networks to drive more leads and more sales.

Final Words:

Now you got everything about CPA Marketing. You learned what CPA Marketing is and how CPA Marketing works, and you also learned how to promote CPA Offers free and with paid methods. This is the time to start your CPA marketing career today. If you just began your CPA Marketing Career, then drop a comment and share your experience with others. If you have not started your job or if you are facing any problems, drop a comment, so I will help you to get started with CPA.

Did you learn anything new from this article then comment below what you learned from this post? Also, share this beautiful information with others

Ammad Ali

Ammad Ali is the founder and CEO of RankingGrow LLC, where he helps his clients build powerful brands through Search Engine marketing. He is a frequent contributor to several other sites. His articles and blogs are featured on some of the most reputed digital marketing forums.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button

judicuan bandar138 slot99 gacor123 bigslot elangslot bonus168 pragmatic77 vegasgg lucks77 tambang88 garuda99 grandbet kaisar138 rajacuan slot mahkota88 dolar88 bimaslot bos77 wayang888 galaxy77 megawin88 autowin88 dragon77 cuan138 big77 emas138 jackpot138 bet88 slot megawin77 vegasgg lucky99 vegasslot777 max77 enterslots kdslots777 megahoki88 situs toto togel online