Best native ad networks for publishers in 2026 is Bitmedia, HilltopAds, AdMaven, Adsterra, Push.House, Partners.House, PropellerAds, Outbrain, Taboola, Revcontent, TripleLift, AdNow, MGID, Nativo, Adyoulike, ExoClick, ClickAdu, Media.net, and Sharethrough. These networks cover a range of needs — from niche crypto demand to large-scale programmatic native so pick the ones that match your site’s audience, traffic size, and payment needs.
Native ad formats include in-feed recommendation cards, in-article sponsored placements, contextual native units, and story-style native ads that match a site’s look and feel. Networks pay via CPM, CPC, revenue-share, or programmatic auctions, and many now plug into header-bidding or offer hybrid setups to increase competition and eCPMs.
Formats matter, but don’t pick a network on format alone. Prioritize real advertiser demand for your niche, clear approval rules, reliable payout terms, good reporting, anti-fraud controls, and easy integration. In this guide, we compare 20 native networks so you can match the right partner to your content, traffic, and cash-flow needs.
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What Are Native Ad Networks?
A native ad network is paid content designed to match the visual design and editorial tone of the platform it appears on. Instead of a rectangular banner competing with your content, a native ad shows up as a headline-and-thumbnail card in your “related articles” section or an in-feed post that reads like your other stories, clearly labeled as sponsored, but not visually jarring.
This format allows publishers to integrate advertising more naturally into the user experience while keeping the distinction between editorial and sponsored content clear. The goal is to make ads feel like a relevant part of the browsing experience rather than an interruption.
For publishers, the appeal is simple: native units convert to clicks at a meaningfully higher rate than standard display, because readers are already in a “click on interesting headlines” mindset when they encounter them.
How Do Native Ad Networks Work for Publishers?
A native ad network gives you a widget, usually a JavaScript snippet that you place in your content stream (end of article, sidebar, in-feed between posts). The network’s algorithm fills that widget with a mix of sponsored content and, often, your own internal recommendations. You get paid per click (CPC) or per thousand impressions (CPM), depending on the network.
Most networks run an approval process before you can monetize: some require a minimum traffic threshold, others accept any legitimate site with original content and no policy violations.
How We Evaluated These Native Ad Networks
We ranked every network from the publisher’s perspective, focusing on the factors that directly affect a website owner’s ability to join, monetize traffic, and receive payments. We did not evaluate these platforms based on their value to advertisers. Our evaluation considered the following factors:
- Documented native ad format support: We checked whether each network officially supports native advertising formats and looked at the types of native placements available to publishers, including in-feed ads, recommendation widgets, content discovery units, and other native-style formats.
- Realistic approval requirements for small and mid-size sites: We considered whether publishers with smaller or growing websites can realistically get approved. Networks with strict traffic requirements, premium-site standards, or enterprise-focused requirements were evaluated differently from platforms that accept smaller publishers.
- Payout threshold and payment frequency: We compared the minimum amount publishers need to earn before requesting or receiving a payment, along with the available payment schedules. Lower thresholds and predictable payment cycles can make a network more practical for smaller publishers.
- Geographic and traffic-quality restrictions: We considered which countries and traffic sources each network accepts, including whether publishers face restrictions based on GEO, traffic type, niche, or traffic quality. This is particularly important for publishers whose audiences are concentrated in specific regions.
- Transparency of publisher-facing terms: We looked at how clearly each network communicates important publisher information, including approval requirements, revenue-sharing details, payment terms, traffic restrictions, ad formats, and other conditions that can affect monetization.
- Reputation for on-time payments: We considered the network’s payment reputation and available evidence of reliable publisher payouts. A network may offer attractive earning potential, but consistent and predictable payments are equally important when choosing a monetization partner.
- Suitability across different niches: We considered how well each network fits different types of publishers, including crypto, entertainment, general blogging, and premium editorial websites. A network that works well for one niche or audience may not necessarily be the best choice for another.
Best Native Ad Networks in 2026
So, in this article, we will be discussing some of the best native Ad Networks for 2026, which are as follows.
- Bitmedia
- HilltopAds
- AdMaven
- Adsterra
- Push.House
- Partners.House
- Monetag
- Outbrain
- Taboola
- Revcontent
- TripleLift
- AdNow
- MGID
- Nativo
- Adyoulike
- ExoClick
- ClickAdu
- Media.net
- Sharethrough
1. Bitmedia
Company Overview
| Feature | Details |
|---|---|
| Founded | 2014 |
| Headquarters | London, United Kingdom |
| Ad Format | Native, Text, Banner, Video, Responsive Ads |
| Commission Type | CPC, CPM |
| Minimum Payment | $50 |
| Payment Frequency | 0.001 BTC |
| Payment Method | PayPal, Paxum, Payoneer, Bank Wire, Bitcoin |
| Traffic Requirements | No fixed traffic threshold |
| Referral Commission | 10% |
Bitmedia is one of the top native ad networks for publishers in 2026, especially for crypto and Web3 websites. It is known for its high-performing ads that match well with niche audiences, which helps publishers get better clicks and engagement compared to general ad networks.
For publishers, Bitmedia is easy to start because there is no fixed traffic requirement, and it supports multiple ad formats including native, banner, and video. It also offers reliable payouts and connects publishers with advertisers who specifically want crypto-related traffic, making it a strong monetization option in this niche.
Requirements for Publishers
- Eligible property: Publishers must have a legitimate website, blog, or app with clear structure and original content.
- Content quality: Websites should publish useful, original, and reader-focused content. Low-quality, copied, or misleading content is not accepted.
- Traffic quality: Publishers must have real human traffic from valid sources. Bot traffic, fake clicks, or incentivized visits are strictly prohibited.
- Approval process: Most native ad networks require manual review before approval. Some accept small sites, while premium networks require higher traffic.
- Ad placement compliance: Publishers must place native ad widgets correctly (in-feed, in-article, or recommended sections) without misleading users.
- Policy compliance: Websites must follow advertising policies, including restrictions on illegal, harmful, or prohibited content.
2. HilltopAds
Company Overview
| Feature | Details |
|---|---|
| Founded | 2013 |
| Headquarters | England |
| Ad Format | Native, display, image, HTML5, in-app |
| Commission Type | Hybrid (CPM, CPC, CPA) |
| Minimum Payment | From $20, depending on method |
| Payment Frequency | Weekly, Net-7 |
| Payment Method | Paxum, Wise, WebMoney, PayPal, USDT, Bitcoin, Wire Transfer |
| Traffic Requirements | Publisher approval required |
| Referral Commission | 10% |
HilltopAds is the top native ad network for publishers in 2026, known for its strong global demand and support for multiple ad formats like native, push, pop, and display. It works well for publishers with traffic from different countries, including those that may not get approved by premium networks, making it a flexible option for many sites.
For publishers, HilltopAds is easy to start because it has no strict traffic requirement and offers fast weekly payments with a low $20 minimum payout. It also allows you to use native ads along with other formats in one platform, helping you increase revenue without managing multiple ad networks.
Requirements for Publishers
- Eligible property: Publishers must have a working website, blog, or digital platform that can display ads properly.
- Content compliance: Websites must follow HilltopAds policies and should not include harmful, illegal, or restricted content.
- Traffic quality: Only real human traffic is allowed. Bot traffic, fake impressions, or incentivized clicks are strictly prohibited.
- Approval process: All publisher websites must pass a manual approval process before ads can go live.
- Ad implementation: Publishers must correctly place ad codes and follow proper ad placement guidelines for native and other formats.
- Account setup: A valid payment method and basic account details are required to receive payouts from the platform.
3. AdMaven
Company Overview
| Feature | Details |
|---|---|
| Founded | 2015 |
| Headquarters | Tel Aviv, Israel |
| Ad Format | Native, Pop, Push, In-Page Push, Interstitial |
| Commission Type | CPC, CPM, performance-based (format-dependent) |
| Minimum Payment | Depends on payment option/account |
| Payment Frequency | Depends on publisher terms |
| Payment Method | PayPal, Paxum, Payoneer, Bank Wire, Bitcoin |
| Traffic Requirements | Publisher approval required |
| Referral Commission | 5% |
AdMaven is one of the best native ad networks for publishers in 2026, known for its performance-focused monetization and multiple ad formats like native, push, pop, and interstitial. It is a good option for publishers who want to add native ads along with other high-performing formats to increase overall revenue.
For publishers, AdMaven works well as an extra monetization layer, especially if your current ads are not performing well. It offers flexible earning models and supports a wide range of traffic, but approval is required before getting started. This makes it suitable for both growing and established websites looking to boost their
Requirements for Publishers
- Eligible property: Publishers must have a working website, blog, or app that can properly display AdMaven ad formats.
- Content compliance: Websites must follow AdMaven’s advertising policies and should not include prohibited or harmful content.
- Traffic quality: Publishers must send real human traffic. Bot traffic, fake clicks, or incentivized traffic is strictly not allowed.
- Approval process: Publisher accounts and websites must be approved before ads can start running.
- Ad implementation: Publishers must correctly implement ad codes and use formats (native, push, pop, interstitial) as per guidelines.
- Payment setup: Publishers must set up a valid payment method, and payment terms depend on account type and agreement.
4. Adsterra
Company Overview
| Feature | Details |
|---|---|
| Founded | 2013 |
| Headquarters | Limassol, Cyprus |
| Ad Format | Native, Banners, Display, Popunder, Social Bar, and Smartlink |
| Commission Type | eCPM, CPC, CPA |
| Minimum Payment | From $5 through Paxum and selected methods |
| Payment Frequency | Weekly |
| Payment Method | Paxum, WebMoney, PayPal, Bank Transfer |
| Traffic Requirements | No minimum website traffic requirement |
| Referral Commission | 5% |
Adsterra is one of the top native ad networks in 2026, known for its fast approval process and support for multiple ad formats like native, push, popunder, and display. It works well for websites with traffic from different countries and niches, making it a flexible option compared to strict premium networks.
It also offers weekly payments and a stable earning system, which makes it a good choice for consistent cash flow. With detailed reporting and built-in fraud protection, It also provides detailed reporting and strong fraud protection, helping you track performance and improve your ad revenue easily.
Requirements for Publishers
- Eligible property: Publishers must have a functional website, blog, or app that can display Adsterra ad formats properly.
- Content compliance: Websites must follow Adsterra’s policies and should not contain illegal, harmful, or restricted content.
- Traffic quality: Only real human traffic is allowed. Bot traffic, fake impressions, or incentivized clicks are strictly prohibited.
- Approval process: All publisher properties go through a review process before ads are activated.
- Ad implementation: Publishers must correctly place ad codes and follow Adsterra’s guidelines for native and other ad formats.
- Payment requirement: Publishers must reach the minimum payout threshold before withdrawing earnings and provide a valid payment method.
5. Push.House
Company Overview
| Feature | Details |
|---|---|
| Founded | 2018 |
| Headquarters | United Kingdom |
| Ad Format | Native, Push, In-Page Push |
| Commission Type | CPM, CPC, CPA |
| Minimum Payment | $50 |
| Payment Frequency | Weekly |
| Payment Method | PayPal, Payoneer, Bitcoin |
| Traffic Requirements | Publisher approval required |
| Referral Commission | 3% |
It pays out weekly with a $50 minimum and supports geo-targeting and flexible format choices, though publisher approval is required and there’s no strict traffic minimum published. Push opt-in rules and compliance matter if you use push alongside native, so follow the network’s placement and notification policies.
Requirements for Publishers
- Eligible property: Publishers must have a working website, blog, or app that supports native widgets or push notification formats.
- Traffic quality: Only real human traffic is allowed. Bot traffic or fake subscriptions are strictly prohibited.
- Approval process: Publisher accounts must be approved before ads or push monetization can be activated.
- Ad implementation: Publishers must correctly implement native widgets and/or push opt-in prompts according to platform guidelines.
- Policy compliance: Websites must follow Push.House rules and browser push notification policies when collecting subscriptions.
- User consent: Push subscriptions must be taken with proper user permission; misleading or forced opt-ins are not allowed.
6. Partners.House
Company Overview
| Feature | Details |
|---|---|
| Founded | 2020 |
| Headquarters | United Kingdom |
| Ad Format | Native, Push, Display |
| Commission Type | CPM, CPC, CPA |
| Minimum Payment | $50 |
| Payment Frequency | Weekly |
| Payment Method | PayPal, Bitcoin, Wire Transfer, Payoneer |
| Traffic Requirements | Publisher approval required |
| Referral Commission | 3% |
Partners.House is a flexible multi-format monetization platform in 2026 that supports native-like placements plus push, in-page, and on-click formats. It bundles several ad types in one dashboard, so sites can test different formats without adding many separate networks.
The platform has an easy onboarding approach with low visible barriers and regular payouts (common minimum around $50 and weekly options reported), plus tools like smart rotation and ready-made landing pages to help monetize varied traffic.
Requirements for Publishers
- Eligible property: Publishers must have a working website, blog, or app that can properly display native, push, or display ad formats.
- Content compliance: Websites must follow Partners.House policies and should not include illegal, harmful, or restricted content.
- Traffic quality: Only real human traffic is allowed. Bot traffic, fake clicks, or incentivized visits are strictly prohibited.
- Approval process: All publisher properties must pass a review process before ads can go live.
- Ad implementation: Publishers must correctly implement ad codes and follow proper placement guidelines for all supported formats.
- Payment setup: Publishers must add a valid payment method and meet the minimum payout requirement before withdrawing earnings.
7. Monetag
Company Overview
| Feature | Details |
|---|---|
| Founded | 2020 |
| Headquarters | Limassol, Cyprus |
| Ad Formats | OnClick/Popunder, Push Notifications, In-Page Push, Vignette Banner, Direct Link/SmartLink and MultiTag |
| Commission Type | CPM/eCPM |
| Minimum Payment | From $5 for PayPal, Skrill and WebMoney; $20/$30 for Payoneer, $100 for crypto and $500 for Wire/Online Banking/Revolut |
| Payment Frequency | Biweekly by default on the 4th and 19th; monthly is optional; weekly payments are available to eligible Silver+ publishers |
| Payment Methods | PayPal, Skrill, WebMoney, Payoneer, cryptocurrencies, Wire/Online Banking and Revolut |
| Traffic Requirements | No minimum pageview requirement |
| Referral Commission | 5% |
It combines multiple ad formats with flexible monetization and payment options MultiTag lets you test formats through a single setup, built-in reporting and optimization help you find top-performing placements, eligible accounts can get faster payouts, and a referral program adds another revenue stream.
Requirements for Publishers
- Real organic traffic: Monetag requires genuine visitors and prohibits bots, click fraud, incentivized clicks and artificially generated traffic.
- Original content: Publisher websites should contain legitimate and useful original content.
- Compliant website: Adult/pornographic, torrent, illegal and other prohibited content is not accepted under Monetag’s current publisher rules.
- Self-hosted property: Monetag’s current publisher information states that unsupported free-hosted platforms such as WordPress.com, Blogspot, Wix and Weebly are not accepted for standard website monetization.
- Website verification: Publishers must add and verify their domain using a verification file, meta tag or the official WordPress plugin before creating ad zones.
8. Outbrain
Company Overview
| Feature | Details |
|---|---|
| Founded | 2006 |
| Headquarters | United States |
| Ad Format | In-feed and in-article native, display, video |
| Commission Type | CPC, CPM |
| Minimum Payment | No fixed minimum publicly stated |
| Payment Frequency | Monthly |
| Payment Method | PayPal, Wire Transfer |
| Traffic Requirements | Typically 10M+ monthly pageviews |
| Referral Commission | Not a standard offering |
Outbrain is one of the top native ad platforms in 2026, best known for in-feed and in-article content recommendation widgets on premium publisher sites. It connects major outlets with advertisers via top demand-side platforms and a recommendation engine tuned over nearly two decades.
Outbrain offers CPC and CPM pricing and supports display and video within its widget. It expects very large-scale traffic (generally well over 10 million monthly pageviews), but in return gives access to premium advertiser budgets and higher-quality demand that smaller networks usually can’t match.
Requirements for Publishers
- High traffic requirement: Publishers usually need large-scale traffic (around 10 million+ monthly pageviews) to be considered.
- Premium content: Websites must have high-quality, original, and editorial-style content (news, lifestyle, entertainment, etc.).
- Content compliance: Publishers must follow Outbrain’s content policies and strict brand-safety guidelines.
- Approval process: Outbrain uses a manual application and review process; instant approval is not available for most publishers.
- Ad placement standards: Publishers must follow proper native ad placement and disclosure guidelines to maintain user trust.
- Established authority: Sites should have strong credibility, consistent traffic, and a professional editorial structure to qualify.
9. Taboola
Company Overview
| Feature | Details |
|---|---|
| Founded | 2007 |
| Headquarters | United States |
| Ad Format | In-feed native content recommendations, video |
| Commission Type | CPC, CPM |
| Minimum Payment | Approximately $50 (varies) |
| Payment Frequency | Monthly |
| Payment Method | PayPal, Wire Transfer |
| Traffic Requirements | Significant scale expected; selective approval |
| Referral Commission | Not a standard offering |
Taboola best known for large-scale content discovery widgets that run in-feed on major publisher sites and drive steady advertiser demand and fill. It pairs a mature recommendation engine with broad advertiser budgets, which helps sites get consistent native revenue.
Taboola supports CPC and CPM pricing and typically works with established, high-traffic publishers approval and scale expectations mean it’s most valuable to sites with significant monthly pageviews seeking premium demand. Its tools and analytics help optimize which stories monetize best across large audiences.
Requirements for Publishers
- Eligible property: Publishers must have an established website with consistent traffic and a strong editorial structure.
- Content quality: Websites must publish high-quality, original content that meets Taboola’s brand-safety standards.
- Traffic consistency: Publishers should have stable and meaningful traffic; small or low-traffic sites are usually not approved.
- Approval process: Taboola uses an application-based approval system with manual review, not instant signup.
- Ad placement compliance: Native ads must be placed correctly and clearly disclosed as sponsored content.
- Policy compliance: Publishers must follow Taboola’s guidelines for content, placement, and overall user experience.
10. Revcontent
Company Overview
| Feature | Details |
|---|---|
| Founded | 2013 |
| Headquarters | United States |
| Ad Format | In-feed native, content recommendation widgets |
| Commission Type | CPC, CPM |
| Minimum Payment | $50 |
| Payment Frequency | Monthly |
| Payment Method | PayPal, Wire Transfer |
| Traffic Requirements | Manual review; quality-focused, no fixed pageview floor |
| Referral Commission | Not a standard offering |
Revcontent focuses on selective content recommendation widgets that favor premium advertiser demand. It serves in-feed native placements and supports CPC and CPM pricing to deliver steadier RPMs than many volume-driven networks.
The network limits its advertiser pool to keep ad quality and engagement high, and typically runs monthly payment cycles with a modest payout threshold. That makes Revcontent a solid choice when consistent earnings and ad quality matter more than raw impression volume.
Requirements for Publishers
- Eligible property: Publishers must have a quality website with a clean design and proper content structure.
- Content quality: Websites must publish original, high-quality content; low-quality or aggregator sites are not accepted.
- Traffic quality: Real human traffic is required; fake, bot, or incentivized traffic is strictly prohibited.
- Approval process: Revcontent uses a manual review process focused more on content quality than just traffic size.
- Ad placement compliance: Publishers must follow proper widget placement and clearly label native ads as sponsored content.
- Application required: Publishers must apply and get approved before accessing the platform; instant signup is not available.
11. TripleLift
Company Overview
| Feature | Details |
|---|---|
| Founded | 2012 |
| Headquarters | United States |
| Ad Format | Native (in-feed), video, sponsored content |
| Commission Type | CPM, RTB, programmatic auctions |
| Minimum Payment | Contract-based |
| Payment Frequency | Contract-dependent |
| Payment Method | Defined per publisher agreement |
| Traffic Requirements | Selective approval, generally established publishers |
| Referral Commission | Not publicly offered |
TripleLift is a programmatic native ad platform that serves in-feed native and video ads through real-time auctions. Its technology reformats advertiser creative to match a publisher’s layout, so ads look native while being bought programmatically.
It integrates into header-bidding and programmatic stacks, so established publishers usually use it under commercial agreements rather than through instant self-serve signups. That setup makes TripleLift a good fit when you want programmatic native demand as part of a mature ad stack.
Requirements for Publishers
- Eligible property: Publishers must have an established website with a working programmatic setup or header bidding integration.
- Technical setup: A proper programmatic or header bidding environment is required to integrate TripleLift demand.
- Content quality: Websites must maintain high-quality, brand-safe, and advertiser-friendly content.
- Approval process: Publishers must enter a commercial agreement; it is not an instant self-serve signup platform.
- Scale requirement: Publishers should have sufficient traffic and scale to justify a managed programmatic partnership.
- Policy compliance: Publishers must follow strict ad quality, brand safety, and integration guidelines.
12. AdNow
Company Overview
| Feature | Details |
|---|---|
| Founded | 2011 |
| Headquarters | Estonia |
| Ad Format | In-feed native widgets, push notifications, video |
| Commission Type | CPC, CPM |
| Minimum Payment | $50 |
| Payment Frequency | Weekly or Monthly |
| Payment Method | PayPal, Payoneer, Wire Transfer |
| Traffic Requirements | Approval required, no strict pageview minimum |
| Referral Commission | 5% |
AdNow is a global native advertising network specializing in in-feed content recommendations, plus push notifications and video, and is designed to be accessible to smaller and mid-size blogs. It supports multiple ad formats so sites can test what works best without complex setup.
Typical terms include a ~$50 minimum payout with weekly or monthly payment options, and sites must pass a content and traffic quality review before activation. Its wider advertiser base helps non-premium sites monetize better than some exclusive networks.
Requirements for Publishers
- Eligible property: Publishers must have a working website or blog with proper structure and readable content.
- Content quality: Websites must contain original and useful content; low-quality or copied content is not accepted.
- Traffic quality: Publishers must have real human traffic; bot or incentivized traffic is strictly not allowed.
- Approval process: All websites must pass a content and traffic quality review before monetization is enabled.
- Ad placement compliance: Publishers must follow proper widget placement and clearly label native ads as sponsored content.
- Active website: The site must be live, regularly updated, and have legitimate, non-incentivized traffic.
13. MGID
Company Overview
| Feature | Details |
|---|---|
| Founded | 2004 |
| Headquarters | United States (Santa Monica, CA) |
| Ad Format | In-feed native widgets |
| Commission Type | CPC, CPM |
| Minimum Payment | $50 (PayPal/Wire); higher for some methods |
| Payment Frequency | Net-30 |
| Payment Method | PayPal, Wire Transfer, Payoneer |
| Traffic Requirements | Manual approval; quality content required |
| Referral Commission | 5% |
MGID specializes in in-feed native widgets and acts as a practical AdSense alternative for many sites. It was founded in 2004 and runs manual site reviews to keep quality high, while its widgets mix sponsored content with a publisher’s own recirculation.
Payments typically follow a Net-30 cycle with a modest payout threshold, and the MGID admin panel is designed to be easy to use for publishers managing native placements alongside other formats. Its long history and wide reach make it a dependable option when you want native recommendations without sacrificing ad quality.
Requirements for Publishers
- Eligible property: Publishers must have a working website with a clear structure and user-friendly design.
- Content quality: Websites must publish original, high-quality content; copied or low-value content is not accepted.
- Traffic quality: Only real human traffic is allowed. Bot, fake, or incentivized traffic is strictly prohibited.
- Approval process: All websites must pass a manual review based on content quality and traffic legitimacy.
- Ad placement compliance: Publishers must follow MGID widget placement rules and properly label sponsored content.
- Technical requirement: Basic setup like ads.txt implementation is usually required for transparency and approval.
14. Nativo
Company Overview
| Feature | Details |
|---|---|
| Founded | 2010 |
| Headquarters | United States (Los Angeles, CA) |
| Ad Format | True native in-content storytelling units |
| Commission Type | CPM (contract-based) |
| Minimum Payment | $100 |
| Payment Frequency | Net-30 |
| Payment Method | Direct deposit, PayPal, Wire Transfer |
| Traffic Requirements | Selective; premium publisher focus |
| Referral Commission | Not a standard offering |
Nativo focuses on true native, in-content storytelling ad units that match a publisher’s article format and reading experience. It uses CPM and contract-based pricing, so campaigns are built to blend with editorial content rather than sit in a separate recommendation tray.
The platform has a selective onboarding process and is aimed at established, premium publishers with the technical capacity for deeper integrations. That higher entry bar usually means better brand-safe demand and higher average CPMs, making Nativo a strong choice when ad quality and storytelling fit matter most.
Requirements for Publishers
- Premium publisher: Publishers must have an established, high-quality website with strong traffic and a trusted brand presence.
- Content quality: Websites must publish high-quality, original, and brand-safe content suitable for premium advertisers.
- Approval process: Nativo uses a selective approval process and is not open for instant self-serve signup.
- Technical capability: Publishers must have the technical ability to handle more advanced native ad integrations beyond basic widgets.
- Scale requirement: A strong level of traffic and audience scale is required to qualify for the platform.
- Policy compliance: Publishers must follow strict brand-safety, content quality, and advertising guidelines.
15. Adyoulike
Company Overview
| Feature | Details |
|---|---|
| Founded | 2011 |
| Headquarters | France |
| Ad Format | Native stories, social, video, display |
| Commission Type | CPM (contract-based) |
| Minimum Payment | Contract-based |
| Payment Frequency | Monthly (contract-dependent) |
| Payment Method | Wire Transfer (per agreement) |
| Traffic Requirements | Premium publisher focus, selective |
| Referral Commission | Not publicly offered |
Adyoulike is a native advertising technology platform from France that focuses on premium European publishers, offering native stories, social, video and display ad solutions designed to blend with editorial formats.
It typically operates on contract-based CPM deals with monthly payment schedules and selective onboarding to keep advertiser quality high. Since its 2022 acquisition by OpenWeb, Adyoulike’s social and programmatic capabilities have been folded into a larger publisher tech portfolio, strengthening its analytics and reach.
Requirements for Publishers
- Premium publisher: Publishers are expected to have a high-quality, established website with strong brand credibility.
- Traffic focus: Adyoulike works best with European traffic, although global audiences are also supported.
- Content quality: Websites must publish original, high-quality, and brand-safe content suitable for premium advertisers.
- Approval process: Publishers must go through a selective onboarding process, usually based on a commercial agreement.
- Ad implementation: Publishers should be able to support native ad formats and follow proper placement guidelines.
- Policy compliance: Strict compliance with brand-safety and content-quality standards is required.
16. ExoClick
Company Overview
| Feature | Details |
|---|---|
| Founded | 2006 |
| Headquarters | Spain (Barcelona) |
| Ad Format | Native, display, popunder, push, video |
| Commission Type | CPM (bidding-based) |
| Minimum Payment | Approximately $20 |
| Payment Frequency | Weekly, Net-7/Net-15 |
| Payment Method | Wire Transfer, Paxum, Cryptocurrency |
| Traffic Requirements | Minimum ~10,000 monthly unique visitors |
| Referral Commission | 5% |
ExoClick is an ad network and exchange based in Barcelona that supports many formats including native, display, popunder, push, and video. Founded in 2006, it’s often used by sites with entertainment and mainstream traffic because of its wide format mix and large advertiser pool.
It offers a low minimum payout (around $20) and frequent payment cycles (weekly / Net-7–Net-15 options), which helps with cash flow. ExoClick operates both as a direct network and an exchange, so publishers can tap broad demand across many geos; typical approval notes a ~10,000 monthly unique visitor guideline for some placements.
Requirements for Publishers
- Traffic requirement: Publishers must have at least around 10,000 monthly unique visitors to get approved.
- Eligible property: Websites must be active and capable of running ad zones properly across supported formats.
- Content compliance: Publishers must follow ExoClick’s content policies and maintain acceptable traffic quality standards.
- Approval process: Website approval is usually quick and can be completed within 24–48 hours.
- Ad activity: Ad zones must remain active to receive impressions and trigger scheduled payments.
- Traffic quality: Only real human traffic is allowed; bot or fake traffic is strictly prohibited.
17. ClickAdu
Company Overview
| Feature | Details |
|---|---|
| Founded | 2014 |
| Headquarters | Czech Republic (Prague) |
| Ad Format | Native, Push, Popunder, Video, In-Page, Interstitial |
| Commission Type | CPM, CPC |
| Minimum Payment | $50 (varies by payment method) |
| Payment Frequency | Weekly (Net-7) or Monthly |
| Payment Method | PayPal, WebMoney, Cryptocurrency, Paxum, Wire Transfer |
| Traffic Requirements | Publisher approval required |
| Referral Commission | 5% |
ClickAdu is a Prague-based self-serve ad network offering native alongside push, popunder, video, and interstitial formats, built for publishers who want granular control over targeting and format mix. It supports over 3,300 active publishers and processes billions of daily impressions across 240+ geographies, with AI-driven ad rotation aimed at maintaining consistently high fill rates.
It typically has a ~$50 minimum payout and supports weekly or monthly payment cycles; sites must pass ClickAdu’s approval process and comply with content and traffic policies before activation. The self-serve dashboard and granular targeting options let smaller teams test and optimize formats without managing multiple networks.
Requirements for Publishers
- Eligible property: Publishers must have a working website or platform that can properly display ClickAdu ad formats.
- Content compliance: Websites must follow ClickAdu’s content policies and should not include restricted or harmful content.
- Traffic quality: Publishers must have legitimate human traffic; bot or fraudulent activity is strictly not allowed.
- Approval process: All websites must pass ClickAdu’s approval process before ads can go live.
- Ad placement compliance: Publishers must follow proper ad format placement guidelines and implementation rules.
- Payment setup: A valid payment method must be added before reaching the payout threshold to receive earnings.
19. Media.net
Company Overview
| Feature | Details |
|---|---|
| Founded | 2010 |
| Headquarters | United States / United Arab Emirates |
| Ad Format | Contextual native display units |
| Commission Type | CPC, CPM |
| Minimum Payment | $100 |
| Payment Frequency | Net-30 |
| Payment Method | PayPal, Wire Transfer |
| Traffic Requirements | Primarily English-language quality content; US/UK/CA traffic preferred |
| Referral Commission | Not a standard offering |
Payments typically use a ~$100 minimum and Net-30 cycles, with PayPal or wire options; sites must pass a manual quality review and meet English-content expectations to get the best rates. Because it’s built for contextual relevance rather than pure recommendation widgets, Media.net often yields stronger CPCs for well-targeted English pages.
Requirements for Publishers
- Content focus: Websites should mainly have English-language content for better performance and approval.
- Traffic preference: Traffic from countries like the US, UK, and Canada is preferred for higher earnings.
- Eligible property: Publishers must have a quality website with proper structure and useful content.
- Approval process: All websites must pass Media.net’s manual review before ads can be displayed.
- Traffic quality: Publishers must have real, non-incentivized human traffic; fake or bot traffic is not allowed.
- Policy compliance: Websites must follow Media.net’s content and advertising policies to stay approved.
20. Sharethrough
Company Overview
| Feature | Details |
|---|---|
| Founded | 2008 |
| Headquarters | United States |
| Ad Format | In-feed native, display, video (omnichannel) |
| Commission Type | CPM, programmatic auctions |
| Minimum Payment | Contract-based |
| Payment Frequency | Contract-dependent |
| Payment Method | Defined per publisher agreement |
| Traffic Requirements | Selective, enterprise-focused |
| Referral Commission | Not publicly offered |
Sharethrough is a supply-side platform focused on programmatic native advertising, offering in-feed native, display, and video placements for enterprise publishers. It’s built to plug into existing programmatic stacks rather than act as a simple plug-and-play widget.
Sharethrough integrates with header-bidding and SSP setups and usually requires a commercial agreement instead of instant self-serve signup, so it fits best with publishers that already have mature programmatic infrastructure and technical resources.
Requirements for Publishers
- Eligible property: Publishers must have an established website with a working programmatic or header bidding setup.
- Technical setup: A proper programmatic infrastructure or SSP-level integration capability is required.
- Content quality: Websites must maintain high-quality, brand-safe, and advertiser-friendly content.
- Approval process: Sharethrough requires a commercial agreement and does not offer instant self-serve signup.
- Scale requirement: Publishers should have strong traffic and enough scale to support a managed programmatic relationship.
- Policy compliance: Publishers must follow strict ad quality, brand safety, and integration guidelines.
Best Native Ad Networks for Publishers Compared
| Network | Founded | Best For | Min. Payout | Payment Frequency |
|---|---|---|---|---|
| Bitmedia | 2014 | Crypto/Web3 publishers | $50 | Net-15 |
| HilltopAds | 2013 | Global traffic | $20+ | Weekly, Net-7 |
| AdMaven | 2015 | Alternative formats | Varies | Varies |
| Adsterra | 2013 | Fast approval | $100 | Weekly |
| Push.House | 2018 | Push-native hybrid | $50 | Weekly |
| Partners.House | 2020 | Multi-format sites | $50 | Weekly |
| PropellerAds | 2011 | High-volume traffic | $5 | Weekly |
| Outbrain | 2006 | Premium editorial | No fixed minimum | Monthly |
| Taboola | 2007 | Large-scale discovery | $50 | Monthly |
| Revcontent | 2013 | Quality demand | $50 | Monthly |
| TripleLift | 2012 | Programmatic native/video | Contract-based | Contract-based |
| AdNow | 2011 | Small/mid blogs | $50 | Weekly or Monthly |
| MGID | 2004 | AdSense alternative | $50–$100 | Net-30 |
| Nativo | 2010 | Premium storytelling | $100 | Net-30 |
| Adyoulike | 2011 | European premium publishers | Contract-based | Monthly |
| ExoClick | 2006 | Entertainment traffic | $20 | Weekly, Net-7/15 |
| ClickAdu | 2014 | Format flexibility | $50 | Weekly or Monthly |
| EvaDav | 2017 | Mobile-first | $10–$20 | Weekly |
| Media.net | 2010 | Contextual-native hybrid | $100 | Net-30 |
| Sharethrough | 2008 | Enterprise programmatic | Contract-based | Contract-based |
Who Should Avoid Native Ads?
Native isn’t the right monetization layer for every site, and I’d rather tell you that upfront than have you waste a week integrating widgets that hurt more than they help.
- Sites built on visual portfolios or photography native recommendation trays interrupt a visual-first browsing experience more than a well-placed display banner would.
- Extremely low-traffic sites (under a few thousand monthly visits) most networks will still approve you, but the revenue won’t be meaningful enough to justify the added page weight and third-party scripts until traffic grows.
- Sites where trust and editorial purity are the entire value proposition think medical, legal, or financial advice sites where any “sponsored content” tray, however clearly labeled, can undermine the credibility that’s actually driving your traffic.
- Publishers already running an aggressive ad stack stacking native on top of heavy display, pop, and push inventory usually just cannibalize clicks between formats rather than adding net new revenue.
If any of these describe your site, focus on optimizing your existing display or affiliate monetization first before adding native into the mix.
Conclusion
Picking a native ad network isn’t about finding the single “best” one — it’s about matching a network’s approval bar and advertiser pool to where your site actually stands today. If you’re just starting out, AdNow, PropellerAds, or HilltopAds will approve you without a traffic minimum and let you start earning immediately. If your content sits in crypto or finance, Bitmedia’s niche advertiser pool will consistently outperform general networks. And once your site hits real editorial scale, Outbrain, Taboola, or Nativo become worth the more selective application process.
In our experience reviewing these networks for uCompares, publishers get the best results by starting with one accessible network, measuring actual RPM against their existing display stack for a few weeks, and only then layering in a second network rather than integrating five at once. Start small, verify the numbers yourself, and scale up from there.
Frequently Asked Questions (FAQs)
What is a native ad network?
A native ad network connects publishers with advertisers to deliver ads that visually match a site’s content and layout, rather than standing apart as a traditional banner. This improves engagement while keeping the reading experience intact.
How do I choose the best native ad network for my website?
Match the network to your actual traffic scale and niche first. Sites under a few million monthly pageviews should start with accessible networks like AdNow, MGID, or HilltopAds rather than applying directly to Outbrain or Taboola, which expect significant established scale.
Are native ads suitable for small publishers?
Yes. Networks including AdNow, PropellerAds, HilltopAds, and EvaDav have no hard traffic minimum and are built specifically to onboard smaller and newer sites, unlike premium platforms like Outbrain or Nativo.
How are payments processed across native ad networks?
Most networks pay via PayPal, wire transfer, or Payoneer, with some also supporting cryptocurrency. Payout schedules range from weekly (HilltopAds, Adsterra, ExoClick) to Net-30 (MGID, Nativo, Media.net), so cash-flow needs should factor into which network you prioritize.
Can I run multiple native ad networks on the same website?
Yes, and it’s common practice — for example, running MGID or AdNow alongside AdSense, or layering PropellerAds as fill for unsold native inventory. Just avoid stacking multiple competing native widgets on the same page, which hurts both user experience and per-widget performance.
What’s the difference between “true native” and recommendation-widget native ads?
True native ads (Nativo, TripleLift, Sharethrough) are built to visually match a publisher’s actual content format precisely. Recommendation-widget native ads (Taboola, MGID, Revcontent) present sponsored content in a clearly separated “you may also like” tray. Both are labeled as native, but they look and perform differently for readers.
Do native ads hurt page speed or Core Web Vitals?
They can, if implemented carelessly. Native widgets load third-party JavaScript, which adds to your page weight and can affect metrics like Largest Contentful Paint if the widget loads render-blocking scripts above the fold. Load widgets asynchronously and place them below the fold or after the main content wherever possible.
Is native advertising better than display advertising for publishers?
Neither is universally “better” — they solve different problems. Native typically earns higher click-through rates and fits editorial content more naturally, while display can offer stronger raw impression volume and simpler implementation. Most established publishers run both side by side rather than choosing one exclusively.
What traffic quality do native ad networks look for?
Nearly every network in this list checks for original, non-incentivized traffic with no bot activity. Premium networks like Outbrain, Taboola, and Nativo add a scale and editorial-quality bar on top of that baseline; accessible networks like AdNow or HilltopAds mainly just confirm the traffic is legitimate.
How long does it take to get approved by a native ad network?
This varies significantly by network. Self-serve platforms like ExoClick or ClickAdu often approve sites within 24–48 hours. Premium, application-based networks like Outbrain, Taboola, or Nativo can take longer and may involve back-and-forth review, since they’re evaluating editorial fit as much as traffic numbers.
