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Google Offers $340 Million Advertising Credits:
During the coronavirus pandemic, Google just announced this offer last Friday that they are providing aid for health workers, businesses and other organizations. They are offering $340 million advertising credits to all kinds of businesses.
Availability of Ad credits:
Google announced, qualified advertisers will receive notifications in the coming months, for ad credits in their Google Ads accounts.
The credits can be used on ads via the Google ecosystem throughout 2020. Which include Search Ads, YouTube Ads, Display Ads, Mobile Ads, or any campaign types CPC, CPM, and PPC.
Bonus Funds and Grants:
Google is also promising $20 million for ad grants to financial Organizations and institutions and NGOs to process PSAs on resources for SMBs and relief funds.
Furthermore, Google said it is aggregating ad endowments offered to the World Health Organization and other government supports to “provide critical information on how to stop the spread of COVID-19” from a primary $25 million to $250 million.
SMBS are most susceptible at the time of this disaster. Google’s courage to “alleviate some of the costs to stay in touch with their customers.” There are still many strangers: how much with a common business obtain, how far will the ad credits give and will they make any difference?
The credits are meant to support existing clients. Google has great starter credits as an incentive for new promoters.
This is what Google announced:
“SMBs who have been active advertisers since January 1, 2019, will see a credit notification appear in their Google Ads account in the coming months.”
Citations:
Google’s Formal Announcement by Sundar Pichai
Official Google Support Page for Google Ads Credits
https://support.google.com/google-ads/answer/9803410?hl=en
Final Words:
Using Google Advertising Credits small and mid-sized businesses now can promote their business on Google for free. This is a very great step for small businesses. But this offer is only for their old advertisers and this offer is not valid for new Google ads customers. So if you are Google old advertisers then you are able to get Google advertising credit in your Google Ads account soon.
