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Phrazor Review (2024): Phrazor Is A Self-Service Business Intelligence (BI) Platform

Phrazor Review 2024:

Are you tired of making and analyzing lengthy reports and looking for a way to generate reports easily?

Do you want a perfect solution to calculate and interpret a large amount of data?

You have come to the right door! We have a solution for all of your reporting-related problems in the form of a self-service BI platform – Phrazor.

In this article, we will discuss in detail the features and benefits of this augmented analytics tool that simplifies reporting and data analytics for both analysts and business users.  Without waiting further, let’s know about the Phrazor platform!


Phrazor Home

Phrazor is a self-service BI platform that provides insights from data in simple human language. While popular BI platforms use visualizations, Phrazor uses language to show inter-relationships between data-points and deep insights as they are difficult to communicate without using language  Phrazor was launched by vPhrase Analytics Solutions Pvt. Ltd., a global technology company that provides AI-powered Business Intelligence and Reporting Automation solutions using Machine Learning and Natural Language Generation technology. The company is headquartered in India with a global clientele.

Phrazor uses Natural Language Generation, an advanced AI technology to write stories from data for informed decision-making.  It is a unique report automation platform that analyzes hefty and incomprehensive data and converts it into penetrable reports containing few bullet points to highlight insights. These reports provide easy-to-understand insights to enterprises to make data-driven decisions.

Moreover, Phrazor saves time and effort by providing a narrative along with each report. Enterprises can use these reports to get meaningful insights followed by making mindful decisions. Additionally, the platform is trusted by leading enterprises worldwide, viz. Olam, Abbott, Sanofi, Torrent Pharma, etc.

Let’s discuss some of the unique features of Phrazor!

What are the Unique Features of Phrazor?

Phrazor offers a huge range of unique and advanced features that make it one of the best-automated report generating software. Some of the main features of the software are given below:

1- Ability to communicate insights in natural language:

Phrazor uses Natural Language Generation to provide self-explanatory language-based reports, highlighting key insights and actionable recommendations that need no interpretation, thereby eliminating manual effort for analysis. Besides, it gives you the full picture of your data by revealing the hidden patterns and trends so that you don’t get blindsided. These actionable insights let you make data-driven decisions.

2- Multi-Layered Progressive Analysis:

One of the remarkable features of the platform is its AI-powered analytics and recommendations that provide predictions to make the best decisions. Following are some of the types of analysis offered by the platform:

  • Descriptive Analysis: Track key performance indicators (KPIs) via summarized data that specify what happened based on previous performance
  • Diagnostic Analysis: Identify reasons behind the outcome by finding the main cause of the result and behavioral patterns revealed in the data
  • Predictive Analysis: Get rational predictions and future outcome estimates based on statistical modeling
  • Prescriptive Analysis: Get recommendations and a prescribed course of action for making future decisions

3- Intelligent Search Analytics:

Phrazor’s Natural Language Query technology enables users to discover insights at a granular level by simply asking questions to your data and getting personalized and relevant insights in real-time. Moreover, with a learning engine, you can discover in-depth insights, receive interactive visual analytics, uncover hidden trends, and create insightful narratives for your reports.

4- Highly Customizable Reports:

Phrazor gives you access to personalized pre-defined features to create simple and natural language reports to meet your specific reporting requirements. For instance, you can choose a framework to set up your KPIs metrics or add several perspectives to your data. Besides, it also enables you to customize various other options, including domain language, charts, tables, graphs, diction, and reporting layout. Phrazor helps to highlight actionable insights and trends for decision-makers. Plus, you can choose from a wide variety of visuals (charts, graphs, images, etc.) for a rich reporting experience.

5- Pre-Built Templates:

Phrazor offers a wide array of customized pre-built templates created by industry experts that you can leverage to kickstart your reporting. The platform’s Template Universe feature contains plenty of report templates for you to choose from. Interestingly, it also enables you to drag and drop insights, add features and visuals according to your functional requirements.

What are the Reasons to Use Phrazor?

In addition to the above-mentioned features, various other reasons make Phrazor worth trying.

Let’s know about some of the major benefits of Phrazor!

1- Multilingual:

With the aid of sophisticated machine learning and natural language generation technology, Phrazor can generate automated reports in major languages, including English, German, French, Chinese, Russian, Polish, Japanese, and many more.

2- User-Friendly Dashboard:

Phrazor offers an advanced, clean, and intuitive dashboard with a drag and drop interface and pre-built analytical functions for quick analysis and insights generation. It provides various filters and drill-down capabilities for in-depth analysis.

3- Enterprise-grade Data Security:

Your data is 100% safe and secure with Phrazor, at rest, and in-transit as well. It utilizes enterprise-grade data encryption technology for storing and processing data. Also,  it is compliant with industry-approved data protection laws and policies.

4- Multiple Integrations and Extensions:

Phrazor offers various data connections to help you combine data from different platforms and sources into a unified dataset to generate actionable reports at scale. You can share your data through:

  • File-Based Connections: CSV, Excel, Image, Text, JSON, and XML Files
  • Database Connections: MySQL, Oracle, MS SQL, JDBC, and more
  • Cloud App Connections: Google Analytics, Google Sheets, SAP HANA, and Salesforce
  • Other Connections: FTP, API, and URL

5- Collaborate, Export, and Share Reports:

The platform enables you and your team to build and collaborate on reports in real-time on the dashboard. You can easily comment, assign tasks, or tag your team members to keep the progress going. Moreover, it allows you to export and share reports in various file formats, such as PDF, Doc, PPT, and as short audio or video reports.

6- Customer Support:

They offer complete customer care support. If you face any issues or have any questions about Phrazor, you can send a support request. Phrazor’s experienced team will respond in 24-48 hours to solve your problems.

7- Interactive Video Tutorials:

Various documentation and step-by-step video tutorials are also available to guide you on how to access Phrazor’s toolkit to meet your business and analytical needs easily and effectively.

How to Get Started?

Using Phrazor is a straightforward and simple process. Following is the step-by-step guide on how to use Phrazor:

  • Go to Phrazor’s Free Trial page and request a free trial.
  • The Phrazor team will connect with you for a detailed product walk-through and also help you create an account on the go.
  • Once you are logged in to the account, choose from a list of ways Phrazor can help you and click the Proceed button.
  • Select the Function or Industry you work in and tap
  • Open the Home page, click New Project, and then the Data
  • Tap Upload Data to browse your device for files or drag and drop the file.
  • Click Create a custom report in the Explore tab.

Steps to create a data collection:

  • Tap the Database option in the left navigation bar and click All Data Collections.
  • Click Action to select the data you need to copy into a new data collection.
  • Enter the Data Collection name you want to create.

Phrazor for Industries and Functions:

Phrazor offers various solutions for a wide range of Industries and Functions:


  • Financial Services
  • Pharmaceuticals & Healthcare
  • Technology, Media & Telecom
  • Consumer Products
  • Retail & Ecommerce
  • Travel, Transport & Logistics
  • Manufacturing & Industrials
  • Energy, Utilities & Resources
  • Public & Social
  • Services
  • Agro & Food
  • Infrastructure & Engineering


  • Marketing
  • Sales
  • Finance
  • Human Resources
  • Operations
  • Supply Chain
  • Strategy
  • Digital Transformation

Pros and Cons of Phrazor:


  • Transforms complex data into simple yet dynamic narratives
  • Provides deep insights to make data-driven decisions
  • Explores patterns and hidden insights in every dataset
  • Offers pre-built reporting templates
  • Natural Language Generation
  • AI-powered and machine learning analytics for your data
  • Business Intelligence (BI) reporting
  • 100% safe and secure
  • Multilingual capabilities (20+ languages)
  • 85% improved efficacy
  • Widely adopted: 1+ million reports generated
  • 70% cost reduction
  • Multiple data integrations
  • Plugins for BI Platforms
  • Zero dependencies on IT teams
  • Eliminates data misinterpretation
  • Generates answers to your queries in real-time
  • Easily collaborate with your team and share reports
  • Easy-to-use dashboard
  • Step-by-step video tutorials and documentation
  • Excellent customer support


  • The product is intuitive even for a non-data expert but the interface can be made easier to understand from a beginner’s perspective

Phrazor Pricing Plans:

To get a customized quotation for your use case request a price quote on the website or drop in a mail at:

Phrazor Contact Details:

  • Phone: US +1 (917) 993-9882, India +91 73044 94049
  • Email:

Do We Recommend Phrazor?

Yes, we do recommend Phrazor because it is one of the most powerful automated report generation tools. With Natural Language Generation and Machine Learning, the software generates simple reports with narratives from a large amount of complicated data.

It also provides in-depth analytics and provides recommendations to make future decisions. Enterprises can use Phrazor to improve strategies and grow their business through a deeper understanding of BI and Analytics. Through this article, we tried to explain in detail all the features of Phrazor and how it works. We hope you will find it helpful!

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