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In today’s digital age, it is critical for brands of all types to create and maintain a strong web presence. A web presence not only includes your brand’s website but also its existence elsewhere on the web such as in Google searches and on social media and how active it is online as a whole. A strong web presence is then how much engagement you receive across the board, such as from your website, audience, platforms, other brands, and so on.
As a gaming brand, how can you improve your overall web presence? Here are 3 areas to focus on to help you get started.
Start with a Strong Website
Building a strong, professional website certainly takes some time and effort. But putting in that work will help you to attract and retain consumers at all stages, from newcomers to loyal customers. Besides listing the products and services you offer, like games or tournaments, make sure you also explain those offerings in a reasonable amount of detail. For instance, PokerStars shares a short description of the poker games available on their site and then a “read more” option to allow viewers to learn about the games in depth. These moves help them to appeal to consumers at all stages in addition to enhancing their credibility.
Additionally, attractive website design is also key to having a professional website. Ubisoft is a good example of this. It has a modern layout with a solid words-to-image ratio i.e. none of their pages are overloaded with text or images. In contrast to PokerStars, they focus more on advertising their offerings visually than explaining them, but they also offer an extensive news section for gamers that want to learn more about what’s going on with their company. All of this is important to make sure that their offerings appeal to different types of gamers in addition to different stages of gamers.
Develop a Social Media Strategy:
Most businesses today are present on at least one social platform. Generally, the most important social platforms are Facebook, Instagram, Twitter, and LinkedIn. Depending on a business’s audience, Snapchat, YouTube, and Pinterest might also be factored in. Nonetheless, for gaming brands, the four most important social sites to be present on are, Facebook, Instagram, YouTube, and Twitter. In terms of monthly active users, Facebook has roughly 2.5 billion, Instagram has 1 billion, and YouTube has 2 billion. Although Twitter has the fewest number of active monthly users at roughly 70 million, it is a great site for eSports brands because it is one of the most popular social sites for athletes and sports updates.
So, how does a brand like PlayStation get more than 38 million Facebook followers, 9 million YouTube followers, 22.6 million Instagram followers, and 17.6 million Twitter followers? Besides being a long-established brand, it all comes down to: They know who their audience is and they create relevant content for them across platforms. Besides sharing news and updates, they share a lot of video content on all platforms. As a visual company, this certainly makes a lot of sense for them to do; but the video is also the most important type of content to create today because it is easy for audiences to engage with.
Pay Attention to SEO
Search Engine Optimization, or SEO, is crucial when building your brand’s web presence. You might have an incredible website and plenty of great content that you share across platforms, but none of it will matter if your audience doesn’t know you’re there. While targeted advertising, word-of-mouth recommendations from customer to customer, and partnering with gaming influencers can all help to grow your brand, SEO is also a major tool you should be taking advantage of because it will help your brand appear higher up in search results.
To do this, you’ll first want to study your audience and how they tend to search — You can do this through sites like Google Ads, but you might also want to acquire SEO software tools like Moz to help you boost your visibility. These tools will help you to create better short-tail and long-tail keywords that will help search engines and your audience to find you.
Building a strong web presence takes time, but with these tips in mind, you will be off to a solid start.