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15+ Best Web Analytics Tools in 2024

Whether small or large, every business requires feedback on how they are performing and how the competitors approach marketing. In the case of web performance, the feedback data provides businesses deep insight into their websites, allowing them to analyze how visitors interact with their sites. The website performance analysis helps to understand how businesses can improve their services or products.

Web analytics tools provide the evaluation of website performance and improvement strategies. These analytics tools can offer website performance data so that you can use the data to make more informed decisions in order to enhance your website.

When considering top web analytics tools for business, there are a plethora of available tools in the online market, and choosing the right tool is a tough row to hoe. That’s why we have compiled the list of the best web analytics tools available in the market.

Before going into detail about tools themselves, let’s discuss what web analytics is?

What is Web Analytics?

Web analytics is the process of collecting, analyzing, and organizing the data from your website and your competitor’s website. The data tells you about the traffic on your website, how long people stay, the number of clicks generated, audience demographics, and much more. Using this information, you can easily develop various marketing strategies to improve your services, foster consumer trust, increase conversion rates, and boost sales.

Best Web Analytics Tools 2023

Here is the list of the 15+ Best Web Analytics Tools that you can use to analyze your website performance in 2023 and 2024:

  • Finteza – The #1 Web Analytics Tool.
  • Google Analytics – Best Free Analytics Tool.
  • Wix AnalyticsTop Analytics Tool
  • Adobe Analytics – Professional Analytics Software.
  • HubSpotFree Analytics
  • MixPanelbusiness analytics service
  • Clicky – Best Real-Time Web Analytics Tool
  • KissMetricsMarketing analytics tool.
  • Crazy Eggweb visitors statistics
  • Chartbeatreal-time analytics
  • MatomoOpen source web analytics tool.
  • Open Web Analytics  – Free and Open Source Web Analytics.
  • Segment – Customer Data Platform (CDP).
  • Visual Website Optimizer (VWO) – Market-Leading A/B Testing Tool.
  • Mouseflow – Connect All The Dots and Data.

1- Finteza – The #1 Best Web Analytics Tool:

Finteza Home

Finteza, headquartered in Cyprus, is one of the most advanced web analytics tools with plenty of features to track your website performance. The tool collects, analyzes, and instantly maps the data in the form of real-time reports so that you can enhance your performance, gather more traffic, improve conversion rates, and drive sales. For in-depth audience analysis, it offers 15 reporting parameters, including visit source, page addresses, countries, and more.

Finteza enables you to track 12 types of low-quality traffic from each channel with the aid of botnet analysis and user behavior tracking. Moreover, the tool allows you to create funnels for separate pages, keywords, UTM tags, ad banners, etc. Another most important feature offered by Finteza is the multi-step traffic quality measurement that helps to detect visitors, traffic losses, and bounce rates, plus enables you to understand how conversion can be optimized. Further, the advanced filtering option helps to create multi-level reports.

Besides, the tool provides a Bot Detector to detect bad traffic and identify spammers, scammers, or hackers. One interesting feature of Finteza is its built-in advertising engine that assists in selling your website spaces for advertisement and generating revenue.

According to platforms, it helps to save up to 82% of your advertising budget and increase returns by 5.8 times. Also, it offers ready-made plugins for integration with over 50 CMS systems, such as WordPress, Joomla, Drupal, etc.

Try Finteza For Free

Price: 30-day free trial/ Paid plan starts from $25 per /month

2- Google Analytics – Top Free Web Analytics Tool:

Google Analytics

Google Analytics is one of the most popular web analytics tools that provide detailed information about your website visitors. The tool offers deep insights into your website performance, visitors’ behavior, demographics, and many more. Moreover, it has integrations for Google Adwords, Adsense, Ad Manager, Admob, and more.

It even enables you to measure points of sale, CRM, and other touchpoints. The unique machine learning capabilities of Google Analytics help to recognize users who are more likely to convert or consumers with high revenue potential. With the Analytics Intelligence feature, you can easily and instantly get all the answers to your data-related questions. Further, it provides you with information about the number of active users, the lifetime value of customers, and the cross-channel view of audiences.

The tool also assists in discovering the quality content to keep users engaged with your website. Interestingly, Google Analytics has a diagnostics tool to alert users to unexpected metrics and events. Also, it aids small businesses in understanding what’s working properly and what’s needed to be fixed.

Price: Free standard version. For advanced Google Analytics 360, you need to request a quote

3- Wix Analytics – Top Analytics Tool


Wix Analytics is a powerful analytics tool packed with all the features to get actionable insights about your website in order to make informed decisions. It helps to learn which content is performing best, how your users behave, how much revenue you have generated, and much more. You can improve your business with Wix Analytics by following three simple steps:

  • Review reports about your traffic, visitor behavior, and income
  • Get suggestions on how to improve
  • Implement the strategies and measure the result

The tool offers a user-friendly Dashboard that provides key measures in an overview, and data about how visitors get to your site, where they come from, and will they return. Wix Analytics allows you to make data-driven decisions and informs you about the best time to promote your services. Moreover, it also identifies your most valuable consumers and provides various customize plans to improve your SEO.

Reports offered by the tool help to make decisions on what products to discount and reward loyal customers. Plus, you can also download the Wix Owner app to stay connected to your website performance via your smartphones.

Price: Free/ Paid plans: Basic ($4/month), Unlimited ($12/month), and VIP ($24/month)

4- Adobe Analytics – Professional Analytics Software:

Adobe Analytics

If you are looking for a web analytics tool to pull data from multiple sources along with your website, you might consider trying Adobe Analytics. It helps to collect, analyze, and organize data from anywhere in the customer journey and gather it in the same place.

The flow analysis feature lets you compare segments, funnel rearrangement, match & mix values, and many more. The tool uses Artificial Intelligence (AI) and advanced machine learning technology to provide you data on customer visits, page views, impressions, demographics, bounce rates, etc.

AdAnalyticstics allows you to recognize unexpected trends in your data, identify correlations behind unexpected consumer actions, sudden spikes & dips from metrics, and out-of-bound values. The tool also sends intelligent alerts to inform you about data anomalies.

Price: You need to request a quote

5- HubSpot – Free Analytics:


HubSpot is the all-in-one web analytic tool to measure both the quality and quantity of traffic on your website. It allows you to determine the performance of each of your pages and recognize the traffic sources that bring in most sessions, customers, and contacts. The tool helps to filter the data by country or a particular URL structure.

Moreover, with HubSpot, you can easily compare important metrics like website sessions and conversion rates. You can use all the website performance data to improve marketing strategies, increase visitors’ engagement, and enhance sales. Additionally, the tool assists in creating behavioral events to track actions taken by visitors to your website.

The interesting thing about the tool is that it provides detailed reports from websites, landing pages, blog posts, emails, social media accounts, and more. The Website Grader feature enables you to instantly grade your websites and provides various improvement strategies to generate more traffic and drive conversion rates.

Price: Free/ Paid plans start from $45/month

6- MixPanel – Business Analytics Service:


MixPanel is yet another powerful tool that gives you deep insights into your website performance to engage and convert more users. The tool is trusted by 26,000+ leading companies, including DocuSign, Uber, Lemonade, ZipRecruiter, and more. It gives you the ability to learn which features are popular, who your loyal customers are, and how visitors behave on your website.

The tool’s interactive reports let you question your data in just a couple of clicks. Moreover, the Retention Reporter feature of MixPanel helps identify which types of users stick around and for how much time. Plus, explore the user behavior trends from all angles via slicing and dicing the data.

You can easily build funnels and break them down by any visitor’s behavior or attribute to determine which users convert best. Additionally, the Flows Report feature aids in identifying users’ actions after sign-up or before purchase. A customizable and easy-to-use Dashboard enables you to monitor the performance of all the products, alters you when metrics change, and helps to share results with your team. MixPanel supports more than 50 integrations.

Price: Free/ $25 per month

7- Clicky – Best Real-Time Web Analytics Tool


Clicky is a unique, real-time analytics tool with loads of exceptional features to monitor and analyze website traffic. The tool enables you to access performance data, such as the number of visitors, their demographics, bounce rates, time spent on each page, how they get to your site, how they behave, and much more.

Clicky’s additional features include on-site analytics, uptime monitoring, keyword rankings, and heatmaps by page, users, or segments. The tool allows you to launch heatmaps from widgets without even leaving the page. Plus, it sends you alters when your website goes offline so that you can respond immediately.

Moreover, it also has an advanced Bot Detection tool to identify spammers, scammers, and hackers.

Price: Free/ Paid plan ranges from $9.99 – $19.99/month

8- KissMetrics – Marketing Analytics Tool:


If you are tired of metrics like time-on-site or bounce rates and looking for an advanced analytics tool, KissMetrics is the best choice for you. It provides you deep insight into your website performance and helps to make data-driven decisions in the future to foster costumer’s trust, enhance conversion rate, and increase sales.

The tool also helps to send emails to customers to keep them engaged. Interestingly, it offers integrations for social media platforms like Facebook, Twitter, or Instagram to target more audiences.

Moreover, KissMetrics ain seeing a visitor’s full customer journey across all the devices. It lets you know the most valuable features. Plus, an experienced team is ready 24/7 to solve your marketing issues.

Price: Quote on request   

9- Crazy Egg – Online Web Analytics:

Crazy Egg

Crazy Egg is another most popular web analytics tool used by more than 300,000 websites to gather more traffic and increase sales. One of the most remarkable features of Crazy Egg is Visitor Recording which records all the individual sessions and provides visual reports on where your visitors are coming from, how much time they spend on each page, and where they are navigating to.

The A/B Testing feature helps you pick the accurate content placement, image, or color so that you can engage more users and increase the conversion rate. Moreover, it offers integrations for various services, including WordPress, Shopify, and more.

The tool also enables you to view heatmaps of customer data and helps you improve what’s working on your site. Plus, the customer support team helps develop various strategies to fix what’s not working on your site.

Price: 30-day free trial/ Paid plan ranges from $24 – $249 per month    

10- Chartbeat – Real-Time Analytics


Chartbeat is a powerful web analytics tool for websites containing heavy content. The platform is trusted by a wide range of popular media companies, such as The New York Times, LeMonde, CNN, The Telegraph, and many more. The platform provides real-time insight and analytic tools to make informed editorial decisions, improve audience engagement, and increase readership.         

A user-friendly Dashboard helps filter data by sections, locations, authors, traffic source, device type, etc. Moreover, it offers integrations for Facebook and Google AMP. It enables you to preview individual reports, identify unique patterns, manage subscriptions, and share reports via email.

In essence, it provides all the details to make necessary adjustments to your content and improve your services or products.

Price: Free/ Paid plan starts from $9.95 per month

11- Matomo:


Matomo is a privacy-oriented web analytic tool that gives you 100% data ownership. The platform is trusted by more than 1 million websites across 190 countries of the world. Some of the popular sites include United Nations, RedBull, Huawei, NASA, and many more. The platform provides you with guidance on how to use Matomo to save your time and money. It gives you actionable insights into your website performance. The user-friendly interface helps to get the data you need instantly.

Moreover, you can store data from an unlimited number of sites, visitors, and segments. The Visitor Profile feature offered by the platform helps evaluate every action taken by the visitor on your website, customers’ lifetime journey, and how they get to your site. Further, with the help of a Tag Manager, you can easily embed third-party tracking codes on your website.

Some of the additional features of Matomo are:

  • Insights to drive your strategy
  • Integration with Google, Yahoo, and Bing
  • Keywords ranking
  • Campaigns tacking tools
  • Heatmaps
  • A/B testing

Price: 30-day free trial/ Paid plan starts from $35

12- Open Web Analytics:

Open Web Analytics

If you are looking for an easy-to-use, open-source analytics tool, Open Web Analytics (OWA) is for you. It helps to track and analyze how visitors use your websites. The tool also offers integration for monitoring WordPress as well as Mediawiki sites.

It offers you tones of standard reports, metrics, and dimensions. The tool also provides heatmaps to know where your visitors spend most of their time on your site.

Moreover, OWA helps to recognize your loyal customers by analyzing how often they visit.

Price: OWA is absolutely free

13- Segment:


The segment is another user-friendly analytics tool with a wide range of features to collect, analyze, and control your customer data. More than 20,000 businesses use the Segment tool to enhance conversion rates and increase sales.

You can use all the website performance data to improve marketing strategies, increase visitors’ engagement, and grow your business. The A/B Testing feature offered by the tool helps you to pick the accurate content placement, image, or color so that you can engage more users.

Additionally, the tool assists in creating behavioral events to track actions taken by visitors to your website. Segment offers more than 300+ integrations.

Plus, Segment provides you information about the number of active users, the lifetime value of customers, and the cross-channel view of audiences.

Price: Free/ Paid plan starts from $120 per month

14- Visual Website Optimizer (VWO):

Visual Website Optimizer (VWO)

Visual Website Optimizer (VWO) is an all-in-one analytics tool that offers various analytics and optimization tools. It allows you to easily create and test new ideas in order to enhance conversion rate and increase revenue.

With the advanced Segmentation option, you can easily make complex funnels and segments to figure out where and why visitors drop out. For detecting problems in your visitors’ experience, VWO offers a wide range of tools, including session recordings, page surveys, heatmaps, and much more.

The platform provides you a forum to launch automated marketing campaigns via Facebook messenger and push notifications.

Price: The pricing plan starts from $99/month

15- Mouseflow:


Mouseflow provides deep insights into how customers are interacting with your websites. It allows you to record all your website visitor sessions and generates a heatmap for all the pages automatically so that you can easily make data-driven decisions to improve your performance.

The Mouseflow’s Friction Score tool helps you to determine where to start your analysis. It also aids to pick the right URL from a list to build your funnels.

Mouseflow tracks the activities of your visitors, such as where they are coming from, how much time they spend on each page, and how they behave on your website.

The tool also helps create interactive surveys to target a specific audience instantly and collect feedback from them.

Price: Free/ Paid plan starts from $24 per month

Final Thoughts

We hope that this article has given you some good insights about which web analytics tool you should choose to get in-depth knowledge about customer behavior, customer location, number of page views, and much more. You can use the performance data to make informed decisions, enhance users’ engagement, improve conversion rate, and generate revenue.

All the tools mentioned in the list are reliable and trustworthy. But keep in mind before choosing any tool that most web analytics tools offer different features. So, always look for:

  • Cost and the features offered by the web analytics tool
  • Tracking abilities
  • Ease-of-use
  • Integrations
  • Customer support

Most web analytic tools offer free-trial, which you can try to determine whether the review tool fulfills your requirements or not.

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