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How To Run Google Ads: Create Effective Campaigns In 2024

Are you looking for a guide to follow for creating an effective Google Ads Campaign for your business? Do you want to learn what Google Ads offers when creating a Campaign for your Brand’s Success? Are you learning about creating an effective Google Ads Campaign? Do you want to know the Do’s and Don’ts of generating a successful Ads on Google? Or do you want to follow some steps and create a Ads Campaign to get a hefty conversion rate?  

If yes, you’ve knocked on the right door! We will show you everything you need to know about generating an effective Google Ads campaign for anything you want. Firstly, you should know that running Google ads is one thing, and running effective Google ads is entirely different.

We will show you everything you need to know about running Google ads effectively and take you step by step through the entire process for ease of understanding.  

Without any further ado, let’s get into it.  

How To Run Google Ads?

If you want to run the Google Ads and create the ad campaign successfully, then follow the underlying steps that will definitely help you in running a successful Ads on Google.

  1. Click On Switch To Expert Mode 
  2. Pick Your Google Ads Campaign
  3. Set Up The Campaign
  4. Set Your Ads Schedule
  5. Choose a Location And a Language For Your Ads 
  6. Calculate Your Daily Budget 
  7. Pick Your Bid Strategy
  8. Set Up Your Keywords
  9. Creating The Ads
  10. Extend Your Ads And Make Them More Intriguing
  11. What Is Device Targeting, And How Can It Help You
  12. Create a Worthy Landing Page
  13. Send Your Ad To Go Live

1. Click On Switch To Expert Mode To Begin:  

If you’re a freshie and are starting a new account, visit the website and click “get started.” Once you click “get started,” Google will assist you by allowing you to create an entirely new account. This is a relatively easy process to get through.

Now, you have a separate account on Google Ads to start an ads campaign of your choice; we will walk you through the entire process of running ads correctly and how to make them more and more effective.  

Once you’re done creating an account, google will assist you in setting up a Smart campaign right after signing in. If you’re not aware of the concept behind the Smart Ads Campaign by Google, then let us tell you that this is an enticing and intriguing option for people who don’t want to put in the work of setting up Ads and then managing them or customizing them to how you want them to be run on the internet. With that said, putting in the time and effort is always worth it.  

Google will set you up with a Smart Ads campaign, but before it, you will need to ask a series of simple questions starting with your main advertising goal. What you want to do here is not answer any of the questions being asked unless you want a Smart Ads Campaign, and go for the option at the central bottom of the screen that says “Switch to expert mode.”

This might sound like a lot to handle for your first Ads campaign and don’t worry, we have got you covered in every single detail you need to know when getting into setting up your own custom Ads Campaign.  

2. Pick Your Ads Campaign:  

When choosing the Google Ads Campaign, think about your end goal with the campaign, or essentially ask yourself, “What type of Ads am I going to run?” thankfully, there are many options to choose from. You can go for the Ads of your choice by first researching what picking each will make you responsible for and what kind of Ads are best for your type of product, business, or service.  

The following types of Ads can be run on Google Ads as of now,  

  • Search based  
  • Display 
  • Video 
  • Shopping 
  • App 
  • Discovery 
  • Local  
  • Performance Max.  

To pick your first-ever Ads Campaign, Google will not leave you be; rather, they will ask you to choose an Objective of your Ads Campaign. It will only then show you the types of Campaigns you can pick.  

Search Ads on Google is a Pay-Per-Click Ads campaign that states that you pay only when people click on your Ads. This is an essentially good way of starting; however, pick the Campaign of your choice and go for the one you like after researching all your available options.  

As you put more time into creating your ads campaign, you will know that you can build up your Ads and keep yourself occupied with more than one type of Campaign. You will start running a mixture of Campaigns and align them according to your goals for them.  

3. Set Up The Campaign:  

Next comes the preparation once you choose the type of Campaign you want to run your Ads on. Now it’s time to create the Campaign so you can run it, and this is where you will pick the general settings for your Campaign. Setting it up will include you to input the necessary information like,  

  • Campaign’s Name: 

The name of this Campaign can be whatever you want. Picking a name that you can recall easily is the key here; you can always pick a random name, but picking one that shows you what’s the Campaign for and for what purpose it was created is a good name-picking strategy. Pick a good name for your Campaign, and you’re ready.  

  • Network: 

You can also show the Ads input through this Campaign on Google’s Partner networks. These networks are the ones that Google owns, and if you decide to go in favor of this, then you will essentially give these side networks permission to use your Ads. Opting for this will enhance your reach for a cheaper value in comparison, but it will make the chances of getting high impression rates a bit difficult.  

4. Set Your Ads Schedule: 

Now that you’re done generating the Campaign by inputting the desired information, you can start setting the Schedule for where your Ads are going to run. You need to point this out to Google so everything goes according to how you want it to go. Setting this up will instruct Google to show your Ads only when you have allowed them to be shown.

A good advantage of doing this is that you can stop Google from showing your ads when most people are not online; for example, you could stop Google from showing the Ads at the earliest hours of each morning for however long your Campaign is meant to run.

This will also lower your costs as you will only be paying for the ads when they have the best impact and accumulate the greatest number of impressions and, ultimately, conversions.  

So, to start setting your Schedule, click on the button that says, “Show more settings.” Now, pick your Start and End Dates, and after, pick your Scheduled time of choice. With that said, you should know that the Schedule will take effect according to the time zone your account is set in, so imagine if the Audience you’re targeting is not from the same time zone; in that case, you will have to do some quick math.  

5. Choose a Location And a Language For Your Ads To Be Presented In: 

Setting the Location of where you want your Ads to be shown and then choosing the right language according to those people is the smart choice here; you don’t want to overpay and ask Google to show your Ads to someone who doesn’t understand the Language that Advert was made in.

Generally marketers don’t want the whole world to see those Ads, they only want to pay to be shown to the people who are genuinely interested in what they represent.  

Further, you will see the Audience Segments Section, but you should know that you can’t skip that as this is where you will add your Remarketing Lists, but this isn’t commonly opted for when setting up Campaigns for Search Ads.  

6. Calculate Your Daily Budget: 

When it comes to Setting up Campaigns, you have to make sure you understand the concept of payment and that you know the amount of money you will have to readily spend on your marketing campaign because you never want to spend too much and burn your monthly budget in a matter of weeks, however, if you spend too little, it won’t make the effect you’re looking for so you have to go for the amount that keeps you safe from both while getting you what you expect from the Campaign. 

To calculate the budget that is just right for your Ads Campaign, you will first need to set a fixed Monthly Budget for your Campaign. Now that you have the most amount of money you’re willing to spend in a Month, all that’s left to do is divide that quantity by the Average number of Days in a Month, which is 30.4. After you’ve done this, you will end up with the amount of money you can spend in a Day.  

Setting Your Budget Like a Pro:  

  • Understanding how your daily expenditure will work in the Campaign is the key here. If you end up setting a daily budget of $8, Google can choose to spend $12 in a single day if there are higher conversion chances and then level out the playfield by spending $6 the next day.  
  • Try to be a little flexible as it can go a long way; choosing to dump your money in a Campaign that you think will work without putting in the effort of researching before investing is disastrous, especially for a freshie. So make sure you’re taking up all the time for thinking about the move you’re making and that you understand the risk of investing the amount you are before you make it.   
  • Never choose an amount that you know is too little; it will end up in your campaign’s failure if not done carefully. You should understand the universal fact of “Spend money to make money” and implement it.  
  • You can choose to look at the Google Ads Report to look at any daily and monthly projected Expenditures done through your account.  

7. Pick Your Bid Strategy:  

Now, here comes the time when you have to pick your strategy bid. Now, if you’re not already familiar with the concept of spending your money on Google Ads, you should know that there is no single strategy you must abide by when investing in Google Ads. You can pick the Strategy that fits best according to your situation and move forward with that strategy.  

These can easily vary according to the Goal you have in mind for your Campaign. So, to start, click on “or select a bid strategy directly” to get right into it. However, it’s not recommended for people who don’t yet understand the concept of what they’re doing.  

After you’ve selected the option, you will be displayed with your choices. Select from the options available to you.

Two Types Of Strategies: 

1. Manual Bidding: 

If you opt for Manual Bidding, you will tell Google the maximum amount of CPC you’re willing to bid for each keyword. Know that this is the maximum amount you’re paying for each click on that keyword’s Ad. An important thing to know here is that this is not fixed, so it isn’t the necessary amount of money you will be paying; it could be less but never more as you’ve already exclaimed the maximum budget of what you’re willing to pay for the Ads.

Another important thing to know here is that you should always be careful of limiting your performance by bidding for a price that is too low to work with.  

2. Automated Bidding:  

The name is pretty self-explanatory: with an automated bidding strategy, you will let Google determine the maximum number of bids for your CPC. If you opt for this, keep an eye on the data shown to know how much the clicks will cost you.  

8. Set Up Your Keywords:  

Preparing the main keywords for the Campaign is as important as any step mentioned before, if not more. You can’t run Ads without Keywords, as they are the words and phrases that your targets are typing into Google’s Search bar, and you set your Keywords so that your Ads will be displayed to the people who Search for the same Keyword that your Campaign is set up in, quite straightforward.  

  • Ad Group Name:  

These are the holding cells meant for your Ads and Keywords; their purpose is to keep your Campaign managed and organized. So, if you want to optimize your Google Ads experience, you will want to utilize these Group names to their full advantage and name them accordingly.  

  • Default Bid:  

Let’s say you opted for Manual Bidding. You will now have to set your Maximum bidding strategy as you add each of your targeted Keywords into your Ad groups.  

PPC keyword Related Tips:  

Start using keyword researching tools to input the most suitable keywords that fit according to your product and are being searched by more and more users from time to time. The incline can benefit you largely, but only if the keywords you input here generate that incline.

Researching a good keyword doesn’t only require you to look up the keyword that is being searched the most. A good keyword has a good origin point, and its story doesn’t end quickly; rather, it increases and generates an incline, which you can keep taking advantage of in the long run.  

  • Tools like Google keyword planner in your Google ads account will help you get there. You can also opt to use free keyword tools from third parties. This will also help you plan your condition based on the monthly search volume and average CPC.  
  • Targeting keywords that are clear in the term you’re going for holds huge importance as what your keywords will essentially do for you is bring the audience interested in that specific keyword, and what most people do is they type in clear terms of what they’re looking for when searching their wanted or needed product, or service on Google or any other search engine for this matter.  
  • Other than that, go for clear commercial intended keywords, for example, words that include “for sale,” cost, and more. You can also target location-based keywords to target a specific audience from a specific location.

In short, focus on targeting clear keywords with specific purposes and utilize them by inputting commercial-related intention into choosing the suitable keyword. 

  • Choosing to input only keywords and expecting your product to blow up suddenly is not the correct approach here. You should focus on targeting tools other than keywords and convert them into a combo your audience would be attracted to. While keywords are crucial in making a presence, opting for only keywords can result in an issue or two. Although keywords hold enough potential to generate a sense of fame for your product, choosing to set up only keywords can be the beginning of your decline and can result in your product’s downfall in most cases. Another important thing to consider is that we all know that keywords are tools that make your product famous, but they refrain from making the product a good deal.  
  • Forget about cluttering up your keywords list; even if the keywords you choose are low-volume variations of your subject, refrain from inputting so many keywords that they form clutter. With the right approach, you can maximize the influence of keywords while keeping their quantity to a minimum.  

Match Types: 

Now, let’s move on to your different choices regarding match types and what role Match Types serve in running effective Ads. To begin, understand that when you type and input your keywords, you must also indicate the campaign towards the Match Type you want to run it off of.

This is because there are many searches a person interested in your product could perform on the search engine, and these are called queries. In addition to that, they aren’t always identical. However, their relevancy to your product’s selected keywords cannot be denied.  

This is where match types come in; they help Google understand what variations of your keywords you want Google to show your Ads on. This is why you would want to mix up your match types, as it would provide the required flexibility.  

There Are a Total Of Three Match Types To Choose From:   

  • Broad Match:  

This type allows your Ads to be shown on any query the user searches for.  

  • Phrase Match: 

Phrase match allows its users to target queries with essentially the same meaning as your targeted keyword.  

  • Exact Match:   

Choosing this type will allow its user to show their Ads whenever a query has an identical meaning to your query.

You should know that there is no right or wrong type of keyword here; there is only the right or wrong choice. So, make the right choice by keeping your main goal in perspective when choosing between them. Now, let’s say someone is completely unsure of what they should pick; for them, the Phrase Match type is a safe bet. 

Utilizing Negative Keywords:

Negative Keywords are the words you go for when you don’t want your ads to show some specific queries and words. Inputting certain words as Negative Keywords will allow Google to hide your Ads if they are triggered in a search. So, if you want to set some keywords and use them with a negative approach, you can do so by inputting Negative keywords.  

With this concept, input any keyword you’re not in favor of when it comes to your Ads being shown on it, and you’re good to go.  

9. Creating The Ads:   

Now is the time you’ve been waiting for, and it’s creating the ads you will invest in. You can always invest in an advert that’s not optimized enough to get you what you need for your business; however, if you want to make an Ad that exceeds your expectations, then keep reading.

You have the power to generate a heavily intriguing advert to capture your audience’s attention, as it is a necessity or the least you expect from your ads; if they fail to capture your target audience’s attention, what good can come out of it? This is why you need to focus and generate ads you know your audience will like; they will capture their attention and get you what you want while fulfilling their needs.  

Think of everything before this as a setup for this step: generating and creating your chosen ads. Everything we’ve done before, every step we took, was to build a foundation so that your adverts could be shown and displayed to everyone you want.

If every step was taken right and every step was taken with the thought of displaying your ad, then you need to create ads that will at least get your audience thinking if they need your product. There are many reasons to create good ads, and one is to get the most bang for your buck; who wants to invest hefty amounts of money and not get the results they could’ve gotten with it?  

Other than these reasons, no one wants to convert to something that’s presented badly. They won’t understand how good it is for them if the adverts don’t appeal to them in a certain manner, so make sure you represent your product appealingly and creatively.

Hence, it makes it easier for your audience to understand the concept behind it, and they convert it. This is why presentation matters as much as the quality of the product.  

Dos And Don’ts: 

  • Following The Responsive Search Ad Best Practices:

You can go for what Google has automated for its ad’s consumers, meaning responsive search ads are automated by Google as shown to the average Google user or Google ads consumers. This is another reason you need to ensure that each aspect of your advert screams quality content and your ad’s viewers get intrigued with what you’re representing.  

  • Never Forget To Add Your CTA:

The call to action is the main reason behind making your ads in the first place. Of course, you want your audience to convert, and you can get them to do it by calling them to the action you want from them. Ensure you’re clear with what action you’re calling them towards and that you understand what the action will bring to you. You can add terms like “Sign up today!” or “Learn more” to get them to the landing page you prepared for them beforehand.  

  • Market With Emotion:

This means never to bore your audience, learn about some attention-grabbing techniques, and utilize them in your adverts. Doing so will allow you to get more conversions on your part, and the consumers will also be getting what they consider value for themselves.  

While creating your ads, an important thought is that you don’t want to overdo it. You should know when to stop and be happy with what the outcome is; the reason behind this is that the style and design of your advert will not only represent your product, it will also represent your brand, and even if you can manage the advert to not be in its best state when people view it only for your product, no one can manage the ads being off-putting when they’re representing your brand.

Being too aggressive with the CTAs can also be off-putting for your audience, so make sure you utilize the power of being mediocre in some cases.  

10. Extend Your Ads And Make Them More Intriguing:  

Adding some complimentary extensions now that your ad is all setup and ready can never hurt; it is inclined towards helping your advert get more conversions. Additional extensions are best to do this job. They are additions that portray some information that would intrigue the audience even more.

These lines improve your CTR and make your ads stand out to the average viewer. Adding these extensions elevates your ads, so there’s no harm in trying them out. They don’t possess the ability to cause harm to your campaign in any way, so add them in the way you like and work on what they exclaim to the viewers to elevate the results.  

11. What Is Device Targeting, And How Can It Help You?   

If you choose manual bidding and determine your choice on Searches, you can also choose to set up an amount you’re willing to pay for clicks that come from certain devices. You can set up a certain amount for clicks coming from mobile phones and the same with other devices like computers and tablets.

Think about what device will benefit you most and play around with the thought process to pay for certain devices more and others a bit less. Think about how certain devices will give you more coverage and convert better when compared quantity-wise, and take such facts into perspective before deciding on the matter. 

12. Create A Worthy Landing Page:  

A landing page is the next important step after creating your Ads. It won’t matter how good you have created your ads; they can even be perfectly made, but if the landing page isn’t made well and it gives off certain negative thoughts at first glance, you will lose your chance of receiving the bang for your buck you’re hoping for.

The importance of the Landing page is as much as creating a good and relevant ad for your product, as after reviewing the Advert created by you, the potential customer will land directly on the landing page that you have prepared, now if they get any negative thought or even if they feel like your website isn’t worth their trust, then the landing page creation could be better.  

It’s your job to keep everything related to creating a landing page in check. The entire process is divided into two sides; one can be your advert. If the user clicks on the Ad, the user gets to the second half of converting, which is your landing page. This is the part where the potential customer converts into an actual customer, so make sure you create both sides correctly.  

13. Send Your Ad To Go Live:  

Now comes the final step of the entire process; you can set your ad live. Everything that has been managed so far was meant for this final step. Your ad will now consider every single detail of the campaign and do everything as you instructed; the campaign is now live. Now, all you need to do is track how well the campaign performs and how good of a conversion rate you’re getting.  

Keep everything in check, and other than that, you’re now good to go. Remember to give your campaign some time to thrive. It’s important to remain patient in this step; you could also get some ad disapproval,, so be ready to face a bit of rejection.  

Final Verdict:  

Running Google Ads correctly is not a quick and easy task; it asks you to put in some time and effort before reaching the desired audience and giving you the required output. This is why we have given you every ounce of information you need.

You can now follow the given steps and showcase your Ads for your brand and product. Ensure that you don’t forget about creating a well-made landing page. If you are not efficient in creating the professional landing page then you can use the landing page builders. Once you’re done with the process, you can set your Advert live and free. Now it’s time to collect the fruit you’ve worked hard for.

Moreover, also keep tracking your ads performance and use the Google Analytics 4 to increase the chances of success of your ads campaign that not only empower you to make a data driven decision but also increase your ROI.

Good Luck!


Can I Run Google Ads By Myself?

Anyone can set up and run Google ads by themselves; all you need to do is learn about creating effective Ads and running them to maximize your reach while allowing you not to pay huge amounts.

How Much Can You Earn From Google Ads?

You can earn about $0.2 – $2.5 per a thousand views to give you a rough estimate.

What Is The Minimum Budget To Run Google Ads?

There is no minimum budget to run Google Ads, but you should know that the lower your budget, the lower your reach. If you don’t want many people to view your ad for some reason, you can run Google Ads on a lower budget than average.

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