Are you looking for a way to optimize the placement of your ads? Do you want to learn about the most influential places on which you can place your ads? Are you looking for a complete guide on optimizing your ads based on their placement? If yes, you’re in the right place! We will discuss everything you need to know on this topic and more.
We will help you make your advert get the most conversions by focusing on simple details like the placement of your ads and more.
Whenever people place ads to showcase their brand, product, or services, they seek an audience that relates to the problem they’re solving. They’re looking to reach out to the people who need their services, and this can only be accomplished if the advertisement is made in a way that would seem apparent and appealing to the viewers. The ad should be optimized so the viewers can easily understand what it portrays and offers to potential conversions.
If the viewers like the message you are trying to showcase to them, only then will they capture your CTA (Call to Action), and only then will they start to get an idea of how this could benefit them because it’s a two-way deal. The viewers will never convert unless and until it’s something “worth” converting for.
To achieve this, your advert must reach the right audience because only then will the viewers consume, understand, and convert to your product or services.
Importance Of Optimizing Ads Placement – Does it matter?
The thrive for your advert you’re looking for can be achieved, but to do so, you will have to optimize your adverts and then display them to your audience. This way, you will have higher chances of conversions and better results for the effort and time you’ve invested in your project. The significance of optimizing your ads to demonstrate better quality to your users is essential; however, optimizing your ad placement is of equal importance, if not more.
Placing your advert in the right location also matters quite a lot. You have to get the bang for your buck and not waste a single chance of losing potential conversions. Creating the campaign and your ads requires a lot of effort, to begin with, but no one would like to lose potential conversions and live with the fact they could’ve gotten more conversions if they had put in a little bit more effort than they already did.
This small little detail can help get the conversions you were looking for when you decided to create and publish the ads of your choice. Without any further ado, let’s get into it.
Factors To Consider when Optimizing Ad Placements:
How will you know where to place your Ads? Should you put them where you feel they fit right? Or do you put them wherever you find enough room for them to fit? How much space should you allow for Ads to be displayed on your page? If you don’t know the answer to these questions, worry not; as always, we will now answer these questions and more that come up along the way.
There are a lot of factors to consider when optimizing ad placements, but what benefit will placing your Ads in the right place bring you? For starters, you will be able to generate the revenue that you’ve always wanted; if not, it will surely give your Ads a boost of engagement.
Keep the following considerations in mind when placing Ads:
- Ads Format
- Ads position
- Ads relevancy
- Ads frequency
Best Ways Of Optimizing Ads Placement:
Placing your adverts in the right place is an important aspect that no publisher should ever overlook as it is an important need of publishing to generate the maximum output. Use the following practices to keep your Ads placement in check, and always remember that the completion of this step is necessary for generating the output that could benefit you more than not acknowledging this step.
Bettering User Experience:
The User’s Experience is a significant step when optimizing ad placements on a website.
Your users are more likely to engage with ads that are not placed to ruin their experience with what they visited the website for. This will allow them to find their way to your advert that is made appealingly, and if this is the case, they are more likely to convert than shoving the advert on their face in any way or making them feel forced to watch the ad somehow.
- Ads should be placed in a location that does not seem like part of the host website so the viewer doesn’t accidentally mistake the Ad’s content to be the website’s original content.
- Never force the viewer to watch your Ads in any manner and propose your offer to the user by interfering with the user’s interaction with whatever purpose they visited the website for.1
- Don’t make your ad a hurdle in the way of your user’s browsing experience, and don’t take up too much memory on their device, as this could also disrupt their browsing experience.
Ads placements being relevant to the content also matter quite a lot; practicing this will enable you to convert the traffic that your website has originally gathered up due to its type of content. The visitors of your website are originally intrigued to consume the content of your website or blog simply because they’re interested in it.
With that said, if you place an ad relevant to your content, you will be able to receive higher conversion rates than if you were to place your ad in any irrelevant place where the content had nothing to do with what you’re offering through your ad.
Using Multi-Sized Ad Placements:
By utilizing this method of displaying your ads, that is, by displaying your advert in multiple sizes to the average viewer, you will improve your ad revenue. This is because you will input ads of different sizes, increasing your chances of getting more engagement and clicks.
Doing this will also allow the publishers to generate more revenue because their Ads get more coverage, thus more engagement and conversions. This allows the publisher to increase the chances of getting conversions.
The trick here is to try and make it as natural as you can, as no one will like the placement of an ad that would hinder their user experience in any manner. Make your placement look natural and organic, and ensure that the Ad stands out to your audience while also fitting with the website’s design.
Making the advert fit the website’s design will help make it look in place; it will give the placement an organic touch, and that’s what you want to go for if you don’t want your ad to look out of place. It will also give the host website a sense of management.
Once the placement is done right, your viewers need to be intrigued; for that, your advert needs to stand out and appeal to the average user visiting the host website. And it has to explain its purpose to the user efficiently and what it’s offering. Then, if the users consider converting as worth the time and effort required to leave what they’re already doing, they will go for the offer and consider it worth the sudden interest shift.
Use Lazy Loading:
Lazy loading refers to the optimization technique of a website’s overall performance, much like loading content, etc. People often utilize the benefits of this approach, particularly for websites that include many images and video-like content input on the website to better the user experience, but inputting content of a rather large quantity often ends up affecting the user experience for the worse; it makes the loading times slow and the image loads choppily.
Implementing this step will help reduce the website’s loading times significantly; it will also reduce page loading times and improve the user experience. Lazy loading allows its user to load the advert and other content on the website only when the user is viewing it.
Suppose the viewer isn’t viewing a specific part of the website. In that case, it will simply refrain from loading that part, which will, in return, enhance the user experience by making the website’s content loading speeds quicker and more efficient by loading them only when the need occurs.
This step’s implementation can also enable its user to reduce the number of impressions on your advert to the actual representation and analytics of the impressions on your adverts; the reason behind this is that the analytics show you that the impression has been made simply after the website is don’t loading, this analysis has nothing to do with if the viewer viewed the advert or not.
Implementing this step will enable you to analyze your statistics much better than before, as the advert will only load when the user is viewing that part of the website, and it will ensure your statistics represent the factual numbers rather than before the implementation of this strategy.
Other than that, lazy loading can also be used to reduce the load on the servers that are handling the host website. Additionally, this also leads to faster loading times and improved user engagement.
Strategic Adverts Implementation:
The placement of adverts strategically refers to placing ads in locations where they would thrive. Publishers can drive their chances of success to a higher ratio by grabbing the interest of their target audience and improving their clicks and, ultimately, conversions.
Some of the most beneficial placements to implement this strategy include:
In Between Paragraphs:
Placing content between paragraphs can cause the reader to view the advert, resulting in an impression.
Above And Below Images:
The attention of the images and similar content on the published content can be diverted to the adverts by placing them close to the image, resulting in more impressions and conversions.
Sticky Ads are used when you want them on the user’s screen at all times; they remain static even if the user scrolls on the webpage. This approach enables the advert to be watched and read by the user the entire time they visit that website.
Smaller Screen Optimization:
Most of the time, people visit a website; they use a smaller screen of a smaller device than desktop computers or laptops. They’re even using a mobile phone or even a tablet. As these screens are being increasingly relied upon, they are becoming the center of attention when it comes to digital marketing, and they are proving to be a more and more emphasized sector of marketing strategies.
This is why optimizing your ads campaign to look good on a smaller screen and a larger screen, like a desktop computer’s screen, is an important step you need to make for your ads to get the maximum chance of getting as many conversions as possible.
Creating the right advert with the right design is essential in marketing your product or service through implementing ads. However, this doesn’t stop here; you even need to look out for small details like the place to display your ads on a website, and to get the biggest bang for your buck, you need to act for the likelihood of your ad thriving and getting the most number of conversions as possible. We have provided every ounce of information and knowledge you need on this matter; all that’s left is to act based on the information provided to you.
Who decides the placement of ads?
- The advertiser has complete access to defining the location of placing ads.
What are the most important factors that determine ad position?
- The two most important factors are cost per click, CPC & the Click Through Rate, or CTR.
Does ad placement matter?
- Your advert will most likely not bring the results you hope for if they’re in the wrong place. This is where ad placement optimization comes in, and its importance cannot be neglected.