Header Bidding Ad Networks:
Header bidding is a great source to earn the highest revenues. Do you know that thousands of publishers and app developers have successfully made huge profits and remarkable results through harnessing the extraordinary power of header bidding advertising solutions?
You can easily be one of them. If you are a publisher and you want to generate a handsome sum of money through your traffic, this article is surely going to help you.
Through this article, we will give all the necessary information about header bidding and its main benefits. After hours of research, we have compiled a list of the best header bidding ad networks and have given all the information related to them. We have also added all the payment details.
So let’s get started!
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What is Header Bidding?
Let’s break it into simpler words, Header bidding is an advanced monetization technique that enables the publishers to directly offer their ad spaces to the advertisers and can easily select the highest paying advertising brands to monetize their web page spaces and to make money when their visitors click on those ads.
Through header bidding, the publishers actually run auctions and the advertising partners bid on the impressions and the publishers have the freedom to choose the highest paying advertiser.
Benefits of Header Bidding for the Publishers:
The following are some of the main benefits of Header Bidding for the Publishers.
Header bidding is a transparent and optimized medium. As the inventory is sold on the basis of impressions, the publishers can track each impression and get confirmation about each sold ad. Header bidding puts the publishers in direct contact with many advertisers.
header bidding provides higher CPM to the Publishers because this way you can have a large number of advertisers who are bidding for your inventory. When more companies compete with each other, you get higher rates.
Higher Fill Rates:
When there are many demand partners competing in auctions the fill rates become higher automatically. Moreover, the pop-under ads do not directly utilize space on your website, so you can put ads freely without sacrificing the overall look of your page.
High Inventory Value:
Header bidding makes the publishers realize the actual value of their inventory by offering more value through bidding. Publishers can further increase revenues for themselves through increasing the prices of their premium inventory.
Header bidding makes it easy to manage and organize the auctions. A wrapper is used in header bidding whose purpose is to organize the multiple demand partners and set the rules for running auctions.
Best Header Bidding Ad Networks 2021:
Here is the list of best Header Bidding Ad Networks that you can join in 2021 and 2022.
- Rubicon Project.
- Index Exchange.
OpenX is a strong open bidding performer in the digital market which was founded in 2008. Its headquarters are located in California. It is one of the highest building header bidding solutions and very famous among Publishers and supports multiple languages. It enables you to earn good revenues through increased competition and participation from high-quality demand partners.
It offers dynamic bids that fully optimize the value of every impression before any ad server decisioning. The good thing about this platform is that it is fully optimized for mobile through providing lightweight solutions that work with existing primary SDKs, optimized for mobile environments.
They provide a bidder for apps solution which is a lightweight adaptor that works with your existing primary SDK and delivers superior yield on every impression. Moreover, the ad formats are easy to fit which include leverage banner ads, rich media, and interstitial or video format.
It maximizes the inventory value through open auctions or in private marketplaces Android potential buyers which gives you a chance to get ranked for traffic quality. Moreover, they offer complete live support.
2- Rubicon Project:
Rubicon is an American advertising platform which was founded in 2007 in California U.S. It is a well-reputed company chosen by many publishers and advertisers worldwide. Actually it is a powerful free bid monetization solution that gives publishers more control on their Impressions and empowers them through modern tools and services.
It has brought innovation in header bidding through their pre-bid service. This platform is great in terms of revenue making. They provide you a greater yield from each impression by monetizing your audience through their real-time bidding technology. Through this platform, you can reach thousands of new buyers conveniently as their integration is super easy and fast.
Moreover, the formats they offer are perfectly fit having a wide variety of placement types and you can customize them according to your site layout and design. The best thing about this company is its excellent performance and support.
Their team helps the publishers to solve the issues regarding their pre-bid services. Moreover, they provide performance analytics giving you actionable data and useful insights. Rubicon has recently merged with Telaria.
AppNexus is the top leading and reliable header bidding ad network in the market and it is very popular among the publishers for helping them in generating maximum revenues. It is known to be the world’s largest independent Marketplace for Digital advertising situated in New York City. It was founded in 2007. In these thirteen years since its establishment, it has been covering huge milestones by providing excellent advertising solutions to the Publishers and has, therefore, become the top priority for millions of publishers and big companies.
Appnexus is excellent in terms of safety, cost-effectiveness, transparency, and overall quality, therefore it has been chosen by over 34000 publishers and 177, 000 brands.
Moreover, their ads are perfect in terms of safety and quality and each ad is screened individually to ensure the highest standards of quality. It is overall a good advertising platform and It is worth trying.
4- Index Exchange:
Index Exchange is the second most famous header bidding network after AppNexus. It is trusted by a huge number of Publishers and advertisers across the globe. It is known for bringing a new revolution to header bidding and increasing its revenue-driving capability. They have introduced innovative tools and modern solutions to provide maximum benefit to the publisher for each impression.
Their adaptive timeout uses an algorithm to determine a Timeout for individuals on any given page view. They say that this new method will boost revenues for Publishers and optimize page speed by channelizing more bids from the headers towards the publishers. Many publishers have witnessed a significant increase in their revenues after shifting to this platform.
The good thing about this platform is that they literally offer full control to the Publishers in terms of their page and pricing. This network gives huge benefits to the Publishers in terms of revenues, increased demand, accessibility, and safety. Their robust infrastructure and advanced technology are perfectly meant for publishers. Index exchange leads to the digital market and is surely the perfect choice for the publishers.
5- Amazon Publisher Services:
We all know that Amazon is one of the giant internet marketplaces around the world and is known by almost everyone. It is a great platform in terms of generating revenues for mid-sized and large Publishers. Amazon provides header bidding Solutions through two different services, namely transparent ad Marketplace(TAM) and unified Ad marketplace (UAM).
Their unified ad Marketplace helps Publishers to improve earnings with one simple server to server header bidding integration. They offer unique and unified demand which means that they combine unique product Ads for Amazon and demand from SSPs making sure that all bidders compete equally and transparently.
Their simple server-side integration enables you to connect with all buyers quickly.
Criteo is a leading advertising network which was founded 15 years ago in 2005 in Paris France. It is an amazing advertising platform known for increasing website conversions, app conversions, and in-store conversions. Criteo maximizes revenues for web and app publishers ensuring the full value of every impression you get including standard display native ad units, video ads, and even Adblocker Impressions.
You can also fully choose your integration methods. further, enable you to earn the full value of each impression with a unique CPA that is inserted into your ad server. The best thing about this network is that they enable you to partner directly without involving third parties and intermediaries in the supply chain. This offers maximum yield without losing any revenues.
Another great sale about this platform is their app bidding tools and hyper-relevant ads in top engaging formats that do not disturb the User experience and drive higher revenues across all platforms. Moreover, their lightweight solutions are optimized for mobile environments. The most useful feature that they provide is the maneuver around ad blockers which recovers ad-block impressions, that’s pretty cool.
In addition, If you are an app developer, it can be a great choice for you because it helps in increasing the app traffic and getting more app installs by targeting new users’ active visitor’s catchy ads that drive installs. It is, on the whole, a great advertising network for publishers and app developers.
Sovrn is another great advertising platform that works on the header bidding model. They offer higher CPMs and easy integration that does not require any codes to be added. The good thing about this network is that it is equally good for publishers of all sizes and is risk-free and hassle-free. Therefore, it is the best header bidding ad network for beginners. Sovrn is also involved with video in Google’s open bidding and also helps in earning more with videos. Moreover, it is also compatible with Amazon. So you can easily add Sovrn to Amazon’s TAM demand stack and enjoy double benefits.
Sovrn provides 3 different Solutions in terms of header bidding. The first one known as heater complete has built-in features, full Demond stack control, and header bidding wrapped. The second one is the header adapter which is a pre-bid adapter that gives in time updates. The third one is named as Sovern header API, it is an ultra customizable solution for Publishers having custom needs and separate technical resources.
Yieldbot is another header bidding advertising network with high-quality intent targeting ads in multiple formats. It is basically a New York-based company that was founded in 2010. The distinctive and amazing thing about this platform is that it works with the world’s biggest and powerful brands like Coca-Cola, Pepsi, GSK, Quikr, and many more.
But this makes it less suitable for small-sized publishers. Yieldbot’s open-source header bidding framework enables the Publishers to take control of their ad stack and utilize it properly.
Yieldbot provides optimizing service based on real-time performance feedback to maximize relevance. As ads are showcased, engagement is measured and analyzed. They also offer a direct publisher site integration that enables a rich choice of context-specific Creative types.
Another great thing about this platform is the multiple advertising formats that are more yielding and better performing with modern features like dynamic text, dynamic mobile branded Pharma comma product listing responsive cards, click to pin, and click to the calendar.
So this was all about the best heading networks in the market from our side. Header bidding enables you to select the highest paying advertisers directly. If you are a publisher and want to generate extra streams of income, you can try any of the above-mentioned ad networks.
Hope this guide will help you in choosing the best one for your website and help you in earning good revenues.